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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

If you scroll down the list of options that populate when you enter a keyword, you may notice some other options that appear, which are not related to device ownership: Notice how Facebook refers to this as an “Interest,” not as a “Behavior.” For what sort of campaigns might you utilize device targeting?

Mobile 174
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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. ” However, once you do the double click on their data and justification, you find that Facebook has nothing to do with it and that they are referring to publishers buying services from bad brokers etc.

Feed 167
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How to Make Sales With a Shoppable Instagram Feed

Later

Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed. With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. The best part?

Feed 56
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 111
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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging plays a pivotal role in customer care and brand reputation.

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What’s the best way for brands to use Instagram video?

Sprout Social

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Just look at the popularity of video via Instagram Stories for reference. In this guide, we’ll break down exactly how. No surprises here!

Instagram 143