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Industry benchmarks to inform your social media presence

Sprout Social

We found that across all industries and all social platforms, brands sent an average of 28 posts per day. Industries that sent out fewer include nonprofit (9), education (7) and real estate (6). Per day, we found that across all industries and networks, brands are receiving an average of 59 incoming messages.

Industry 123
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Stories on Facebook were rather slow to take off.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Real Estate. Foursquare!

Industry 231
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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. If you want to do well on this network, as well as have your profile come up in search results, you will need to do the following things to optimize your ActiveRain profile.

Analytics 118
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Social selling: What it is and 10 expert-level tips for success

Sprout Social

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133
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6 Things Everyone Needs to Know About Google+

Bill Hartzer

.” Then I slowly shake my head, take a deep breath, and reveal what Google isn’t telling you about the significance of their social push. Google+ is Not Another Social Networking Site. Google+ has many of the same features as a social networking site like Facebook.

Google 135
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The 7 Best Social Media Platforms for Real Estate Marketing

Hootsuite

In real estate, your network dictates your net worth. And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? There are hundreds of social media platforms in operation.