Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes.
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