Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 142

Research Social Media Airlines Marketing 142

Social Media Marketing

JANUARY 16, 2011

After Facebook announced that they'd have an email solution that's not email , they've rolled it out to the public. But it also does one other important thing - something that's a salvo at Google's Gmail: users are given the opportunity to get a Facebook email account. Why would you want a Facebook email? Some of us use Yahoo.

Facebook 167

Facebook Yahoo System Focus Group 167

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. I post two episodes per week.

Social Media 165

Social Media Strategy Template Templates 165

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This type of analysis is not limited to advertising alone. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing 62

Marketing Survey Skills How To 62

Ignite Social Media

MARCH 19, 2018

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

Comments 124

Comments Social Media Tips Authentication 124

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. LinkedIn Brand Lift Tests.

Survey 88

Survey Brands Sentiment Template 88

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Your organization can even use listening for recruitment.

Tools 86

Tools Sentiment How To Team 86

Mindjumpers

MARCH 28, 2011

In some way, Facebook can be used as a great focus group. They lose important knowledge about how specific user types experience certain parts of the service/product, and what these users actually think can be improved. Facebook, Sharing, Social And Me. And that is something which provides good possibilities.”.

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Conference iPad Mobile Focus Group 238

Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

Communities 60

Communities Meme How To Focus Group 60

Kikolani

JUNE 27, 2013

Type a company or product name into Google and see what Google “suggests” as possible searches. Typing in “Charmin” for example, finds these suggestions: “charmin coupons,” “charmin mega roll,” and “charmin toilet paper” as well as something called “charming charlie.”

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Third-party validation has always been more valuable than advertising or other types of self-promotion.

Social Media 191

Social Media Research ROI Technorati 191

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Facebook group types.

Groups 144

Groups Groups Engagement Facebook 144

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world. From a business perspective, this type of feed makes it harder to get your content in front of people without spending money. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 of tweets, tweet type, conversation type. of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study.

Study 180

Study Company Web 2.0 Twitter 180

Oktopost

OCTOBER 28, 2019

Depending on your industry and the type of following you’re trying to build, you can make your own determinations as to how frequently you want to be participating on social media. Join Groups. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests.

B2B 69

B2B Brands Tips Notification 69

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis. How can you help but engage with that type of person ?

Engagement 76

Engagement Social Media Film Focus Group 76

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

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Research Social Media Marketing Retail 265

Talkwalker SM

JUNE 14, 2016

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. Here’s why. Image recognition in action.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Twist Image

AUGUST 5, 2011

Contrary to the current zeitgeist, which dictates that the crowd is wise and innovation comes from listening to everyone's feedback, I believe breakthrough innovations -- the type that create new markets -- are typically the result of a visionary (or visionaries) who ignored the fickle whims of public opinion. It's going to inspire it.

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Wikipedia iPad Hashtag Apple 97

ProBlogger

MARCH 22, 2013

The Problem of Sharing Links on Facebook. If so, you probably rely, at least partially, on linking to your webpage through Facebook. But lately Facebook is showing outbound links to such a small percentage of your page followers, that it’s potentially detrimental to blogs and businesses alike. Facebook is evil right?

System 55

System Facebook How To Meme 55

agora pulse

APRIL 29, 2020

It all started when I was volunteering at my local church, and my youth pastor handed me a video camera and some software, and said, ‘Hey, start making videos for the youth group.’ “I’m excited about what’s happening with YouTube, but also with LinkedIn video , and Facebook and Instagram Live. How can we help you?”.

YouTube 96

YouTube Strategy How To Video 96

Social Media Network Marketing

MAY 18, 2015

Whether it’s healthcare, high-tech, legal, education, media or any other type of industry, they match their professional experience with yours. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. Ofcourse do not spam!

Yahoo 50

Yahoo Social Media URL Brands 50

Social Media Network Marketing

MAY 14, 2015

Whether it’s healthcare, high-tech, legal, education, media or any other type of industry, they match their professional experience with yours. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget.

Small Business 50

Small Business Resources SEO Yahoo 50

ProBlogger

FEBRUARY 9, 2014

a popular topic – portraits is a topic that many of our readers are interested in – in fact it’s the number-one type of photography that they do. running focus groups with readers to ask them about their needs. As a result she’s familiar to many of our readers.

eBook 45

eBook Sample Samples Focus Group 45

Techipedia: Tamar Weinberg

MARCH 12, 2009

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Incentives depend on brand type – how can u satisfy evang’s wants/needs, stroke their ego, incr recog?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JUNE 12, 2023

Next, segment your customers into different groups based on shared characteristics. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. So, listen actively. Then, act on the feedback.

Strategy 129

Strategy How To Metrics Loyalty 129

Sprout Social

AUGUST 23, 2016

If they’re sharing it, you can trust it’s the type of content they enjoy. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Curate content from other sites in your industry, share images and other types of media. Do they post quotes on Instagram?

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But just because someone is tagging you in every Facebook Live unboxing video doesn’t mean they represent a whole community.

Research 123

Research Social Media HootSuite Marketing 123

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Stop writing that type of content. Look at the content that is resonating and focus more on that. First thing in the morning? Lunch time?

Training 20

Training Eventful Tips Analytics 20

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

ProBlogger

AUGUST 15, 2016

We talk to them in numerous conversations about what the product is like, asking some of those types of questions. These types of things will help you understand where they’re coming from with a product and often that’s a great place to start. When you do come to writing sales copy, ask yourself some of these types of questions.

How To 20

How To eBook Course Collaboration 20

ProBlogger

AUGUST 15, 2016

We talk to them in numerous conversations about what the product is like, asking some of those types of questions. These types of things will help you understand where they’re coming from with a product and often that’s a great place to start. When you do come to writing sales copy, ask yourself some of these types of questions.

How To 20

How To eBook Course Collaboration 20

Sprout Social

JANUARY 30, 2023

RG — Salesforce Customer Success Group (@asksalesforce) January 23, 2023 When you’re working toward customer centricity, it’s important to remember the burden on the customer. Without the right tech behind you, that’ll take some pretty fast typing. If something can be fixed with fewer clicks, that’s probably the right way to go.

Examples 108

Examples Brands How To Aggregator 108

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Over 167,000 subscribers and 19,000 Facebook fans are testament to this. What type of value-added element can you include in your launch that convinces your prospect that they can’t afford to not buy from you? than “will you buy?&#. How ‘bout this car?

Buy 45

Buy eBook Compete Small Business 45

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). The average Facebook page has 4,596 fans. Let’s say a company decides to use Facebook as a market research tool. Quantitative interviews = $80.

Research 136

Research ROI Focus Group Apple 136