Remove Facebook Remove Feed Remove iPad Remove Marketing
article thumbnail

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. Facebook sees person-to-person interaction as the “core” Facebook experience.

Feed 158
article thumbnail

The iPad And The Marketing Professional

Twist Image

Everything from Facebook Credits to loading up someone's iTunes account to buying tractors in Farmville or subscriptions to Netflix. Look no further than the pervasiveness and explosive growth of the smartphone and tablet market. One of the hottest holiday gifts this coming season (for the young and old alike) is Apple 's iPad.

iPad 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

Facebook has a variety of targeting options. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) Knowing which to choose for specific scenarios can be confusing.

Mobile 174
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
article thumbnail

Measuring Facebook Fan Engagement Beyond the Like

Convince & Convert

Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. That was sooooo 2010. Fan growth is simply not enough. Depth of engagement.

article thumbnail

Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. This is huge for the marketer.

Facebook 145
article thumbnail

5 Key Elements of a High Converting Facebook Post

Hootsuite

Most brands usually have one of two goals when they post on Facebook: engagement or conversions. If your goal is to increase website traffic, a Facebook post with a high like count—while nice—isn’t necessarily helping. Basically, whenever you want someone to take a specific action after seeing your Facebook post. Sharp copy.

Facebook 111