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Brands need to meet creators on their own terms

Sprout Social

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

Meeting 130
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How to build a competitive analysis report with examples and tools

Sprout Social

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

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The Permanent Brand

Twist Image

Whether it was the inspiration of Nike 's simple sentiment of, "just do it" for the mass majority to get up off of the couch, put the Doritos down and take on some form of daily exercise, or Apple's ability to encourage us to "think different" by using technology to help us create and connect more to a greater society.

Brands 108
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Fetching Friday – Resources Mashup, Holiday Deals & Inspiration

Kikolani

5 ways to keep your mind fit – just like you exercise to keep your body in shape, you will want to do these things to exercise your mind. Social Media / Social Networking. Social Media / Social Networking. Owning up to women on the web – guess who is using social media the most?

Mashup 125
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Social Media Training for February March 2012

Laurel Papworth

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab). Google Plus reached 49 million members (Dec 2011) in only a few months!

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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

When you’re just starting out, you may find that you want to test the Instagram waters before investing more money into the social network. For the purpose of this exercise, focus on the Audience category and its subcategories like “Demographics” and “Interests.” More importantly, there is no price on excellent customer service.

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eCommerce Best Practices to Boost Your Online Sales

Pixlee

Link your store to all social networking sites to build connections. Transparent pricing : Subjecting customers to surprise charges results in about 80% of cart abandonment. Consider each exercise if you desire to succeed in eCommerce. Availability : Consumers have a preference for purchasing goods from venture websites.

UGC 41