Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Here are some of the most common variations to consider testing on social media: .

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Social Media Class Sample Samples 107

Janet Fouts

SEPTEMBER 16, 2019

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. It’s not entirely accurate to use tools that judge sentiment as a data point either. For example, we may say, “Oh I hate it when it’s easy to win”. Do we hate winning? Nah, we’re being facetious.

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Strategy Focus Group Sentiment Survey 111

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Leveraging customer feedback to understand customer sentiment. You can also use search analytics, demographic data, and traditional media data to gain insight into your target customers.

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Patterns Marketing Focus Group Survey 98

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

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Questions Sentiment Meme Trends 112

Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. For example, people might associate Apple with “minimalism” or “innovation.”. Take Slack , for example. Brand Health Social Listening Topics. What is a brand survey?

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Survey Brands Sentiment Template 88

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

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Sentiment Analysis Template Templates 145

Sprout Social

FEBRUARY 8, 2021

For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. Let’s take a look at one of the example questions: “Why is the steak dish in this restaurant location so unpopular as compared to another location?” Social listening & social media.

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Data Survey How To Review 117

agora pulse

DECEMBER 28, 2017

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening. The names of your products.

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Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

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Tools Sentiment How To Team 86

Sprout Social

SEPTEMBER 15, 2021

Tune into conversations on social media early and often to understand what your customers are looking forward to, what they want to see from your brand, which markers of fall they enjoy and other insights to back your strategy. With social, the world’s largest and most open focus group, brands can see innovation differently.

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Apple Marketing Meme Focus Group 117

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Here comes the sun. ? ?

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Waxing UnLyrical

MARCH 22, 2011

Surveys [are] the best-known example. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).

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Research Focus Group Survey Statistics 172

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Put social data in the spotlight.

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Authentication Analysis Sentiment Tumblr 98

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

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Real Estate Comparison Focus Group Blogosphere 177

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

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ROI Social Media SEO Tips 114

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Why not run a focus group and talk to followers directly? Monitor analytics on a regular basis As mentioned, data is king on social media.

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Instagram Hashtag Patterns Analytics 52

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This is where social media market research comes in. What is social media market research?

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Research Social Media HootSuite Marketing 123

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

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Metrics Social Media Sentiment Airlines 95

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 129

Data Social Media Metrics Analytics 129

Sprout Social

JANUARY 30, 2023

As Sprout Social President, Ryan Barretto, has said, “ Customer success is the new sales. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. This is where social data comes into play. It was an excellent example of “ surprise and delight ”.

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Examples Brands How To Aggregator 108

Sprout Social

AUGUST 21, 2023

By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. Gain valuable insights You know what’s better than surveys and focus groups? Use feedback as a marketing asset Did you know Google reviews work as social proof?

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Review Google Brands Sentiment 83

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. Use surveys, interviews and focus groups to collect feedback.

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Strategy How To Metrics Loyalty 129

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. How social media crowdsourcing adds value. Here are a few major ways in which social media crowdsourcing adds value for your business.

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Crowdsourcing Social Media How To Team 92

Sprout Social

DECEMBER 21, 2023

For example, AllBirds and Nike both offer sneakers. But what differentiates AllBirds is their core focus on extra comfort and sustainability, which is a big part of their message and brand. You can manually sift through individual competitor reviews and the comments section on their social media posts.

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Analysis Products How To Price 98

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? For me, social media is the loooong haul and not a brief campaign. Offer pre-release access to new products/services.

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Sprout Social

MARCH 15, 2022

There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience.

Reputation 115

Reputation Brands How To Review 115

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. For example, the difference between a customer asking to see a “green dress” versus “green dress shoes.”. Monitor brand sentiment. 3 inspiring retail bot examples. billion USD.

Retail 97

Retail FAQ How To Survey 97

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from. Avoid regret.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. More than that, have you differentiated your Instagram audience from your social media audience as a whole? This is NOT a good example.).

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Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

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