agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Do re-evaluate your ad copy and make sure it is still relevant in today’s social environment. Sometimes, you get sideswiped.

Social Media 199

Social Media Social Media Management Issues Team 199

Social Media Strategies Summit

FEBRUARY 28, 2023

Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. This is your crisis communications plan.

Strategy 172

Strategy Construction Resources Press Release 172

Proactive Report

OCTOBER 24, 2011

That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. And since a large part of our job as PR practitioners is media relations, it affects our work too. How does this affect the way we write a press release?

Press Release 81

Press Release News Wireless Journal 81

Convince & Convert

DECEMBER 5, 2017

Agile messages: These are opportunities that may arise or problems that pop up during events known well in advance. Marketing keeps support up-to-speed on upcoming posts and big brand events, both internal and external. The marketing team understands the macro trends on social. Both teams win big.

Social Media 208

Social Media Marketing Team Upcoming 208

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? This also means that a business blog can be of interest to the media.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible.

Fashion 96

Fashion Blogger Eventful Social Media 96

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Personalized statements can help you to connect in a better way than official press releases following the social networking trends.

Trends 245

Trends Influencer Social Media Forums 245

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188

Vocus Press Release Tips Blogger 188

The Social Media Incubator

AUGUST 19, 2013

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb. You don’t have to be an online business to do so.

Press Release 139

Press Release Smart Phone Forums Eventful 139

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Press releases.

Press Release 188

Press Release Flickr Template Templates 188

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Oktopost

AUGUST 10, 2022

In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

B2B 89

B2B Press Release Apple Loyalty 89

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152

Review Social Media Marketing Handbook 152

Socialized

OCTOBER 2, 2009

The combined effects of social media and a down economy are ruining the PR industry. Social media is seen by some companies as the new PR. Social media is now playing that role. Social media is now playing that role. Learning the mechanics of social media is not that hard.

Social Media 203

Social Media Press Release Journal Reputation 203

Sprout Social

OCTOBER 11, 2022

Social media posts. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Data reports. Templates and tools. Case studies. sproutsocial.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. Collect social insights Audience insights are the foundation of better brand positioning.

Sentiment 122

Sentiment Press Release Analysis Team 122

Saying It Social

NOVEMBER 7, 2010

Cultivating your Social Media Marketing Garden. I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media has changed the game altogether.

Social Media 182

Social Media Marketing Press Release ROI 182

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform.

Skills 112

Skills Template Templates Travel 112

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Gauge positive and negative sentiment from audiences.

Statistics 107

Statistics Skills Analytics Press Release 107

Buffer Social

AUGUST 16, 2023

Research emerging markets by connecting with local businesses, attending industry events, and partnering with local influencers. We adopted social media management tools to monitor, track and analyze our client’s mentions across print, broadcast, and online platforms like social media.

Strategy 74

Strategy Press Release Startup Reputation 74

Social Media Strategies Summit

SEPTEMBER 9, 2022

Clinique’s press release cited research that claims NFTs with avatars of color and disability have lower values than white avatars. The initiative allowed each fan who attended the event to access a complimentary, customized token based on their section, row, and seat. Sign up for our next social media strategy conference !

Examples 177

Examples Brands Avatar Authentication 177

The Realtime Report

AUGUST 29, 2022

Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. This is most convenient when you need to write about a singular event but from different angles.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

Sites 176

Sites News Postrank Engagement 176

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

Strategy 115

Strategy How To Hashtag Team 115

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Mommy bloggers do not love broad press releases. Come to your mom blogger event? Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. There are a few different vehicles for social media strategy. Here is the list I use.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Danny WhatMough

MAY 30, 2014

It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever before.

Social Media 78

Social Media Press Release Reputation Exercises 78

Navolutions

JANUARY 21, 2014

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. These not-so-lofty claims are especially true for social media, where you can hold multiple conversations simultaneously. Anti-Social Media.

Social Media 100

Social Media ROI Press Release Conversation 100

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?&# Did you know Jackie Chan died? I didn’t either.

Social Media 98

Social Media Case Study Press Release Small Business 98

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. We’ll dive into how you can use social media to keep an eye on your competitors.

Analysis 118

Analysis Price Influencer Sentiment 118