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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And they’re doing SMS, which is fascinating. Community is interesting.

B2B 306
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World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer. Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). The family of ESPN networks is recording some of its best TV ratings as well.

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Mobile apps are a waste of time for associations.

SocialFish

App users heavily favor games, followed by news/weather, maps, social networking (inflated by FB, LI, and Twitter’s successful apps), and music. According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet.

Mobile 256
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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Peers from a group, event, or networking event. When social selling, prospects are in our direct line of sight. However, don’t rule out the importance of developing connections with adjacent peers and competitors or others in the peripherals of your network. SMS Messaging . Co-workers and colleagues.

Skills 197
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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Sparkcentral by Hootsuite helps you build personal connections in the moments that matter the most to your audience on the social and messaging channels they already use, unlocking value at scale.

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Online & mobile disaster relief efforts for Japan

SocialFish

I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since. See also Google Crisis Response. uberShare is a startup technology company that has also set up relief efforts.

Mobile 177
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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Friendster run big events in Asia.

Twitter 99