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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. Create an SMS Marketing Team. SMS is all about immediacy.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. I’ve found SMS CTA’s in the fine print far too many times.

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Stopping Event Spam with Google Plus Hangouts

Laurel Papworth

auto adds events you are invited to, to your calendar. auto- updates you EVERY time that event is updated. Video – go to 09:55 for the calendar part… STEP 1: Change Auto Add to Calendar a Google Plus Event/Hangout. Then make sure you are on GENERAL and scroll down to this section- the default is to auto-add events to calendar. Google does two things.

5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful. Get some big names in there and you’re on your way to a successful event. Have you been to an event lately?

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

It can come from SMS t ext messaging. A daughter might share her desired holiday gift with her mother via SMS. Brand Profiles & Case Studies Education & Analysis News & EventsLast week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I want to share them with you.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Yes, there are lots of parties at SXSW, but the people who get the most out of the event are those who use those events as a springboard for smaller, more focused conversations with other people. I think event organizers should consider whether bigger is always better, or whether they should cap the event size to prevent degradation of the event. Networking Mecca.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Event-triggered email (marketing automation). SMS messages. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. I have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Podcast.

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Top 5 Social Media Apps that All Marketers Need

agora pulse

I’ve encountered many instances at networking events where I’ll meet someone new that’s a valuable connection, and we’ll both pull out our phones to connect with each other immediately via the LinkedIn app. Did you know WhatsApp, an SMS-based platform, has more users than Instagram, LinkedIn, Twitter, and Pinterest combined ? We live in an increasingly-mobile world. LinkedIn.

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Advice for startups: Focus on your super-fans

Communicate with them through SMS, email, Twitter, FB, push notifications. Stone said startups need to start small and reward their super-fans any way they can — with prizes, T-shirts, giveaways, tickets, access to events, etc. Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. She baked them cookies.

45 Marketing Tools to Consider for 2017

Razor Social

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). Marketing Automation. billion one.

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QR Codes & Mobile: The Time is Now

Spin Sucks

Maps , geo location: What better way to give directions to restaurants, stores, events, etc. Others : Phone numbers for recorded message or SMS opt-in. Calendar events that load right into your mobile calendar. Is it a video, opt-in for e-newsletters, opt-in of SMS texting, or special content that is only for a mobile landing page. Email messages or addresses.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Almost all of these apps have messaging capabilities that have the potential to shift messaging away from straightforward, text-based SMS to more expressive, creative, and immersive forms of communication housed within apps. This trend gives tremendous new power to influencers to determine winning and losing products and audiences to amplify awareness of brands, events, or products.

Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

From here, you can also send an SMS invite to anyone who isn’t currently on Snapchat. For example, “I’m at *insert event* – follow my Snapchat to check out my adventures.”. This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. Ready? Lenses.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Holding events both online and offline is now part of media management. Ed: A version of this post originally ran on September 20, 2013 on We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. ABP Pvt.

Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

Social Media Network Marketing

Have Your Brand And Business Page Created On TSU - Here Brands Have Events And Launch Their Products, Their 'Sneek Peeks' And 'Premier Previews' Is What Gets OnTo TSU. The Good Part Is That TSU Has Transaction Gateway In Place Thereby You Can Have Events Around People Paying Via TSU. You can invite new members via email or SMS through the website and the app. Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. Tsu is a great Opportunity. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU.

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How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Confirmation Code SMS (Text Message) Issues. Report an Isssue with Events. SMS/text messaging. Report abuse on events. Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? The reason? Account Issues.

19 productivity and time management apps for 2016


Fear missing out on important events? With Google Calendar, you can keep tabs on every important occasion/event, and never miss out on anything. From to-dos, setting reminders, creating milestones and events and evaluating project success to IMing, discussions, virtual meets, and a lot more – ProofHub has it all. You know what they say, ‘time is money’. And, rightly so!

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Direct marketing is dead. Long live direct marketing!


This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). You might combine a direct mail campaign with targeted Twitter advertising and local events. Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. Test, test, test. Potluck

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Twelve Steps to A Strong QR Code Campaign

Spin Sucks

They also can make use of the GPS, phone, SMS, Internet connection, and more. Running a special event, contest or sale is a great way to use QR codes. It began as a link for homecoming events. Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of The mobile revolution is happening! Learn and experiment. Launch.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Starbucks could hire a special Twitter room for a competition or an online event and then invite members.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. Pay Per Call Mobile (also called click-to-call): Pay per call is advertising that generates a billable event only when the reader of the ad does something—in this case, makes a phone call. Your customers are not confined to their homes or offices.


Mobile apps are a waste of time for associations.


According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Experiment with opt-in text messaging (especially for event registrants, volunteers, and grassroots advocacy use). Remember, the adoption rate for SMS is 2.5 What do you think? The floor is yours.].

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. And not long after it has been covered, the media and then the public will move on to the next big story or event, which could be good news about the competition. Then came the web.

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Online & mobile disaster relief efforts for Japan


This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since. Thanks!

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

The 2014 State of Marketing found that 58% of marketers plan to increase spending on email marketing; 53% plan to increase on SMS; 54% plan to increase on search; 57% plan to increase on social media; 60% plan to increase on marketing automation; 43% plan to increase on display/banner ads; 49% plan to increase on mobile push notifications; and 55% plan to increase on social advertising.

How to Grow Your Blog (the Right Way)

Rebekah Radice

Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. Starting a business blog isn’t easy. But growing one? That is even harder. Sound harsh?

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Second Screen Engagement: the Social Dimension of the TV Experience


When there’s a spike in SMS costs, I know what my wife has been watching. Many people at the event this week, mentioned Kevin’s story about the “ laff box ” (that’s maybe for a later post) but the key takeaway of his presentation is this: TV is a synchronizing technology and with second screen engagement, we use desynchronizing technologies to resynchronize. Now to the point.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Posters date back to the mid-nineteenth century as a terrific way of promoting events. Texts, Short Message Service (SMS), Web Push, and Push Notifications. These could also possibly be in-person, offline events. Sponsorships are on the rise for content marketers to fund events, podcasts, webinars, and more to reach new audiences. Virtual Events. Event Replays.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Posters date back to the mid-nineteenth century as a terrific way of promoting events. Texts, Short Message Service (SMS), Web Push, and Push Notifications. These could also possibly be in-person, offline events. Sponsorships are on the rise for content marketers to fund events, podcasts, webinars, and more to reach new audiences. Virtual Events. Event Replays.

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LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. Events. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Who Viewed My Profile. People You May Know.

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World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer. Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). million viewer minutes, making it the most watched event in the digital-video service’s history. Ghana match ( Variety ).

A Brief History of the Evolution of Social Technology

Social Media Marketing

Used to rally demonstrators, Facebook postings, mobile phone images and SMS messaging played a huge role in organizing a thus-far loose-knit regime opposition. Using YouTube to transfer up-to-the minute information about events, protests and government responses to the entire world, 'sanctioned' local media outlets had no possibility to distort what was going on.

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

“The people at this event never fail to inspire, renew, and refresh my outlook, not just on my business, but on life itself. “So a few things that stood out to me as an ambassador for the event are that this was the biggest Connect event ever! “I continue to be amazed at the ROI I get from attending Inman Connect events. Inman Connect NYC 2017 #ICNY.

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Keeping an Eye on Everything

Net-Savvy Executive

What it doesn't do is cover political unrest or offer broader summaries—but it's free, and it does cover events that don't make the news. The map equivalent of a Twitter search is Ushahidi , a crowdsourced crisis monitoring platform that maps reports sent in my email, Twitter, SMS, and probably semaphore in the next version. Have you noticed a lot going on lately? Intelligence

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

You can easily create an offer using Facebook’s own offer/event options and perhaps give a discount to the loyal fans of your page. SMS marketing. Halloween, Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. 72.6% Set Up A Facebook Store. Crazy right?

The Three C’s of Social Content: Consumption, Curation, Creation

We are now the architects of our own experiences, forever changing the information super highway and the paths for connecting people, information, and events. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or equivalent to the ubiquity of those who own DVD players. On Facebook, Twitter, MySpace, et al., In the U.S., startups.

The Bees Awards Winners 2010


Two days ago, the winners of the competition were revealed at an event at the Legion of Honor in San Francisco, and founder of the Bees Awards, Bastien Beauchamp, tells us that the event was very well received. Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles.

Mobile apps are a waste of time for associations.


According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Experiment with opt-in text messaging (especially for event registrants, volunteers, and grassroots advocacy use). Remember, the adoption rate for SMS is 2.5 * deep breath * There. I said it.

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Overview of Twitter Ads [Prices, Screenshots, Terms]


Because we offer an open platform, we cannot guarantee that all our partners or users will delete any Promoted Product that you delete or that Promoted Products sent by SMS or certain forms of syndication will be deleted. In the event your payment method fails, we may take steps to collect past due amounts. American Express Cardmembers and merchants based in the U.S. The Program.