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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. A “like” is a passive response to content, while a comment is engagement.

Brands 275
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How are Fans Using Facebook Reactions?

Unmetric

There was a great deal of excitement following Facebook’s proposal to revamp the Like button towards the end of last year. With the introduction of Facebook Reactions (‘love’, ‘haha, ‘sad’, ‘angry’ and ‘wow’), Brands could know how their Fans felt about their Posts. Other Reactions were rarely used.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Generate more, better ideas and boost engagement.

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6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

And with the thousands of plugins out there in the WordPress repository, finding the right ones for your site can be a ridiculously time-consuming (and headache-inducing) feat. Social plugins and optimization are more important than ever though , and can really make a difference in your site’s traffic and engagement.

WordPress 159
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Automatically post at the perfect time for engagement. Flip the toggle, and Hootsuite will choose a gap in your upcoming schedule that will offer the highest likelihood of engagement on your target platform. Hootsuite’s dashboard gives you a fast, simple way to access new audiences on Facebook, Instagram and LinkedIn.

HootSuite 140
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Social media SWOT analysis: what it is and how to do it

Sprout Social

What engages your community? Start with the following: Which platforms are you struggling with in terms of engagement or growth? Let’s look at an example of how SWOT helps marketers decide whether they should move forward with social ads on Facebook. Where is your community most active? Which posts are you top-performers?

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Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode [002]

Buffer Social

We also discuss our Facebook Notes experiment, if it’s possible to brand your own emoji , and how to build your own content hub within Buffer ! Our recent experiment with Facebook Notes and how they performed in comparison to normal links. Facebook Notes experiment & learnings. Facebook Notes and how to use them.