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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. Create Facebook Pixel Events for Time Spent. I made some alterations.

Eventful 212
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5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102
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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Sites 79
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9 Custom Events That Fire on My Website

Jon Loomer

While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. While reading and engaging with this post, you can bet these events will be firing… 1. Another sign of an engaged user is scroll depth.

Eventful 176
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Engagement Reports. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Watch Time and Audience Reports. Earnings Reports.

Analytics 142
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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? It is, however always possible to track your links.

ROI 108