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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Over a decade later, people still reminisce and rave over the viral moment.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111
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The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. Instead, brands educate followers via how-to’s and tutorials.

Industry 101
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24 Top YouTube influencers to check out in 2024

Sprout Social

While many of his earliest and most popular videos also featured original animations, Jack has also branched out into meme reviews, reaction videos and everything in-between. This includes long-form educational videos, recipes and product reviews. The amount of talented influencers on YouTube across industries and genres is staggering.

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How cannabis brands are elevating their social media content

Sprout Social

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Because of this, I looked to other industry professionals for their insights.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. While memes and photograph-based posts are popular on its social media platforms, the brand equally dabbles in videos and text-based posts. Take this YouTube short , for example.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Social media can provide a level of transparency to an industry that is often perceived as opaque. Social media for financial services is a rapidly growing sector.