Sat.Jan 08, 2022 - Fri.Jan 14, 2022

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ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

Facebook is redesigning the objective-selection process in Ads Manager. They’re calling it ODAX: Outcome-Driven Ad Experiences. This update is, as always, a slow roll-out. As of the date of writing this, I don’t have it. That limits the amount of information I can provide. But, there is some info available. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts.

Campaign 206
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Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album 'Red (Taylor’s Version)'

Audiense

Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis.

Analysis 201
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The D'Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021

Social Media Today

TikTok's biggest stars represent some of the biggest content trends in the app, which can provide a better perspective on what works.

List 215
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Tips for generating content that helps you grow your TikTok account

SocMed Sean

TikTok has been taking the world by storm. It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose.

Tips 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Audience and Auction Overlap and When It’s a Problem

Jon Loomer

Auction Overlap, most often confused with “audience overlap” is a potential issue faced by Facebook advertisers, usually because they are targeting similar audiences in multiple ad sets. In this post, let’s discuss what Auction Overlap is, why and when it can be bad, how to detect it, and what to do about it. What is Auction Overlap?

Facebook 201
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Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Oktopost

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Watch the live recording: Episode Summary. Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.

More Trending

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Tips for generating content that will help you grow your OnlyFans account

SocMed Sean

What is OnlyFans, and why is it so popular? By now, it’s likely that you’ve heard of the social media phenomenon that is OnlyFans. The UK-based platform has exploded in popularity in recent years, now boasting over 130 million users. Its success has been fueled by a decidedly simple premise: content creators can share media (usually in the form of videos and photos) and chat with “fans” for a monthly subscription fee.

Tips 130
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What is User-Generated Content? And Why is it Important?

Hootsuite

Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet? Don’t worry, we’ve got you covered.

UGC 145
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The Quick Guide to Social Media Photo Sizes in 2022

Oktopost

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware of the sizing and any space restrictions so that your cover photo looks great on each channel and on each device.

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Twitter's Coming NFT Profile Display Option Moves to Next Stage of Testing

Social Media Today

The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space.

Twitter 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor.

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11 Easy Social Media Optimization Techniques to Start Now

Hootsuite

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. And remember, we’ve got you every step of the way. In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your po

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Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: ? Subscribe to Our Channel Here. Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary. Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman.

B2B 114
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TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads

Social Media Today

TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.

Nielsen 208
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

Sprout Social

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies. Put simply, if you close a deal in January, you earn that recurring revenue every month throughout the year (assuming you keep that customer for the full 12 months).

Marketing 113
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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger , David After Dentist , and the still very relevant Leave Britney Alone ? Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts.

YouTube 136
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6 Things to Consider When Choosing a Phone Number for Your Business

The Realtime Report

6 Things to Consider When Choosing a. Phone Number for Your Business. Your business phone number is a commonly overlooked aspect of your branding. However, choosing the right number can make a big difference to your business. So, let us look at 6 things to consider when selecting a phone number for your business. 1. Do You Want It to Be Local or National?

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Instagram Sees Boost in Download Numbers as Usage Grows in India

Social Media Today

Instagram usage continues to grow in India, which will open up new opportunities for parent company Meta.

Instagram 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Effectively Leverage Your Social Media Content Offline

Likeable

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By partnering with Atmosphere, we’re excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, v

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Facebook And Twitter Groups Found Still Offering Fake Amazon Reviews

Forbes Social Media

Which? has uncovered 18 Facebook groups with a total of more than 200,000 members, some dating as far back as 2011 and 2014 - despite Facebook's repeated pledges to the UK's Competition and Markets Authority (CMA) that it would crack down on this type of activity on its platform.

Groups 108
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Must-Try Digital Marketing Strategies

The Realtime Report

Must-Try Digital Marketing Strategies. In recent years, the use of internet marketing has received a lot of attention. Many businesses have closed or come to a halt since the deadly covid-19 pandemic spread across the globe. However, with the help of digitalization and internet marketing, they were able to rebuild and survive. Digital marketing has shown to be one of the most effective means for all firms to promote themselves.

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Instagram's the Platform of Focus for Marketers in 2022, According to New Research

Social Media Today

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

Instagram 217
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 Ways of Bootstrapping Your SaaS Startup in 2022

BeingOptimist

According to Forbes , 90% of startups fail or go bankrupt a few years after the launch. Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. In the SaaS sector, there is a framework called T2D3. According to the framework, a SaaS startup must triple its ARR (Annual Recurring Revenue) for two years straight and then double the ARR over the next three years.

Startup 105
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#424: 4 Unsexy Skills The Have Made Me A Better Entrepreneur & Leader

Amy Porterfield

What I Practice Every Day For Swoon-Worthy Results What? You thought entrepreneurship was all glistening social media posts and champagne toasts? Juuuust kidding. If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments. But in this episode, I’m sharing four very specific skills that […]. The post #424: 4 Unsexy Skills The Have Made Me A Better Entrepreneur & Leader appeared first on Amy Porterfield | Online Marketing Expert.

Skills 103
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5 Tips for Studying at Home with An Online Degree

The Realtime Report

5 Tips for Studying at Home. with An Online Degree. Online degrees carry a wide range of advantages, including convenience, cost, and sheer flexibility. They’re extremely popular, and more people than ever are nowadays choosing to study online rather than attending a bricks-and-mortar university. Of course, it can sometimes be difficult to study at home (where there are lots of distractions), but these tips should help. #1 Make an Office.

Study 91
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Mr. Beast Takes the Top Spot in Forbes' 2021 YouTube Earners List

Social Media Today

Jimmy Donaldson takes the crown for 2021, beating out long-running champ Ryan Kaji of 'Ryan's World'

List 206
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Ways How to Use Big Data in Social Media

Quintly

By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. According to eMarketer report, the number of people in the world regularly watching video content on their smartphones will increase to 2.72 billion by 2023. This is because of the growing 4G and 5G cellular networks prevalence.

Data 98
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How to use Chrome Task Manager

BeingOptimist

If you have been using a Windows PC for quite some time, you may have come across the term Task Manager a number of times and might have also used it to close background running apps or force shut the apps that are causing trouble. Most of the operating systems have a built-in task manager that lets you see all the different processes, programs and services that are running on your computer currently.

How To 98
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Tech Giants ‘Failing’ To Block Global LGBTQ Conversion Therapy Network

Forbes Social Media

Tech companies are failing to ban "conversion therapy "disinformation, as a global network of interconnected players are getting smarter as bans against the anti-LGBTQ practice spread across the world.

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Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans

Social Media Today

The guide provides an overview of all the major events and key dates of note throughout the year.

Eventful 218
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#425: Project Planning Mastery: A Step-By-Step For How To Stay Organized

Amy Porterfield

Follow The Plan. Master The Project. My team is incredible but I can be reasonable. We’re not at 100% in everything in our business. But our project plans…? They’re pretty dang bulletproof. So in this episode, I’m walking you through the exact steps of how I create a project plan in my business from conceptualization […]. The post #425: Project Planning Mastery: A Step-By-Step For How To Stay Organized appeared first on Amy Porterfield | Online Marketing Expert.

Project 92