Instagram's the Platform of Focus for Marketers in 2022, According to New Research
Social Media Today
JANUARY 13, 2022
Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results
Sat.Jan 08, 2022 - Fri.Jan 14, 2022
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What Is Digital PR & How Does It Improve SEO?
The Realtime Report
JANUARY 12, 2022
What Is Digital PR & How. Does It Improve SEO? The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). What Is Digital PR?
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Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album 'Red (Taylor’s Version)'
Audiense
JANUARY 11, 2022
Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis. Audience Intelligence
Tips for generating content that helps you grow your TikTok account
SocMed Sean
JANUARY 13, 2022
TikTok has been taking the world by storm. It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
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Twitter's Coming NFT Profile Display Option Moves to Next Stage of Testing
Social Media Today
JANUARY 12, 2022
The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space
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Facebook Ad Accounts in Violation of Item 5
Jon Loomer
JANUARY 12, 2022
During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies.
Tips for generating content that will help you grow your OnlyFans account
SocMed Sean
JANUARY 11, 2022
What is OnlyFans, and why is it so popular? By now, it’s likely that you’ve heard of the social media phenomenon that is OnlyFans. The UK-based platform has exploded in popularity in recent years, now boasting over 130 million users.
YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions
Social Media Today
JANUARY 14, 2022
The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners
Cristy Garcia on the Missing Piece in Driving Pipeline Growth
Oktopost
JANUARY 13, 2022
Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: ? Subscribe to Our Channel Here. Want to hear more from renowned marketing leaders? Catch all episodes here.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
ODAX: Facebook Simplifies Campaign Objectives
Jon Loomer
JANUARY 11, 2022
Facebook is redesigning the objective-selection process in Ads Manager. They’re calling it ODAX: Outcome-Driven Ad Experiences. This update is, as always, a slow roll-out. As of the date of writing this, I don’t have it. That limits the amount of information I can provide.
6 Things to Consider When Choosing a Phone Number for Your Business
The Realtime Report
JANUARY 14, 2022
6 Things to Consider When Choosing a. Phone Number for Your Business. Your business phone number is a commonly overlooked aspect of your branding. However, choosing the right number can make a big difference to your business.
Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys
Social Media Today
JANUARY 13, 2022
While Pinterest is predominantly used by women, male usage is rising, presenting new opportunities
How to Effectively Leverage Your Social Media Content Offline
Likeable
JANUARY 10, 2022
Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Facebook Audience and Auction Overlap and When It’s a Problem
Jon Loomer
JANUARY 10, 2022
Auction Overlap, most often confused with “audience overlap” is a potential issue faced by Facebook advertisers, usually because they are targeting similar audiences in multiple ad sets.
Must-Try Digital Marketing Strategies
The Realtime Report
JANUARY 11, 2022
Must-Try Digital Marketing Strategies. In recent years, the use of internet marketing has received a lot of attention. Many businesses have closed or come to a halt since the deadly covid-19 pandemic spread across the globe.
Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans
Social Media Today
JANUARY 11, 2022
The guide provides an overview of all the major events and key dates of note throughout the year
How to Become a Thought Leader on LinkedIn
Buffer Social
JANUARY 10, 2022
“Thought leadership” is one of those buzzwords that we’ve all heard roughly a million times.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel?
5 Tips for Studying at Home with An Online Degree
The Realtime Report
JANUARY 10, 2022
5 Tips for Studying at Home. with An Online Degree. Online degrees carry a wide range of advantages, including convenience, cost, and sheer flexibility.
Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet
Social Media Today
JANUARY 13, 2022
The guide provides helpful, actionable notes on brand-building via tweet, based on user feedback
The 4 types of organic social content you need to drive engagement
Sprout Social
JANUARY 10, 2022
Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and I have never had an ad budget to work with. Thus, I have built my strategies around evidence-based content, content that has proven to be successful with our audiences.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Track Social Media in Google Analytics (Beginners Start Here!)
Hootsuite
JANUARY 11, 2022
Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI.
5 Ways How to Use Big Data in Social Media
Quintly
JANUARY 12, 2022
By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. According to eMarketer report, the number of people in the world regularly watching video content on their smartphones will increase to 2.72 billion by 2023.
Instagram's Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile
Social Media Today
JANUARY 10, 2022
This could provide more capacity to manage how profile visitors view your IG content
Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets.
Pinterest Ads: A Simple Guide for 2022
Hootsuite
JANUARY 10, 2022
Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads.
Facebook And Twitter Groups Found Still Offering Fake Amazon Reviews
Forbes Social Media
JANUARY 13, 2022
Which? has uncovered 18 Facebook groups with a total of more than 200,000 members, some dating as far back as 2011 and 2014 - despite Facebook's repeated pledges to the UK's Competition and Markets Authority (CMA) that it would crack down on this type of activity on its platform.
Twitter Tests New Column Creation Tools in TweetDeck
Social Media Today
JANUARY 14, 2022
The new updates could make it easier to set up a social listening dashboard in the app
Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round
Sprout Social
JANUARY 11, 2022
As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies.
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