Jon Loomer
JANUARY 12, 2022
During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies. In this post, let’s explore what the precise wording is, what it means, and what you should do about it.
The Realtime Report
JANUARY 12, 2022
What Is Digital PR & How. Does It Improve SEO? The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). What Is Digital PR? Digital PR is a component of content marketing. Digital PR comprises of the following activities: Backlinks for your website or content should come from high-quality sites and publications.
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Audiense
JANUARY 11, 2022
Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis.
Social Media Today
JANUARY 12, 2022
TikTok's biggest stars represent some of the biggest content trends in the app, which can provide a better perspective on what works.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
JANUARY 11, 2022
Facebook is redesigning the objective-selection process in Ads Manager. They’re calling it ODAX: Outcome-Driven Ad Experiences. This update is, as always, a slow roll-out. As of the date of writing this, I don’t have it. That limits the amount of information I can provide. But, there is some info available. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts.
SocMed Sean
JANUARY 13, 2022
TikTok has been taking the world by storm. It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JANUARY 14, 2022
The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners.
Jon Loomer
JANUARY 10, 2022
Auction Overlap, most often confused with “audience overlap” is a potential issue faced by Facebook advertisers, usually because they are targeting similar audiences in multiple ad sets. In this post, let’s discuss what Auction Overlap is, why and when it can be bad, how to detect it, and what to do about it. What is Auction Overlap?
SocMed Sean
JANUARY 11, 2022
What is OnlyFans, and why is it so popular? By now, it’s likely that you’ve heard of the social media phenomenon that is OnlyFans. The UK-based platform has exploded in popularity in recent years, now boasting over 130 million users. Its success has been fueled by a decidedly simple premise: content creators can share media (usually in the form of videos and photos) and chat with “fans” for a monthly subscription fee.
Oktopost
JANUARY 8, 2022
People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware of the sizing and any space restrictions so that your cover photo looks great on each channel and on each device.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JANUARY 12, 2022
The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space.
Hootsuite
JANUARY 13, 2022
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet? Don’t worry, we’ve got you covered.
Sprout Social
JANUARY 12, 2022
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor.
Oktopost
JANUARY 13, 2022
Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: ? Subscribe to Our Channel Here. Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary. Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JANUARY 10, 2022
If you're looking to make a bigger push into eCommerce in 2022, you need to take a look at these stats.
Hootsuite
JANUARY 10, 2022
Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone.
Sprout Social
JANUARY 11, 2022
As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies. Put simply, if you close a deal in January, you earn that recurring revenue every month throughout the year (assuming you keep that customer for the full 12 months).
The Realtime Report
JANUARY 14, 2022
6 Things to Consider When Choosing a. Phone Number for Your Business. Your business phone number is a commonly overlooked aspect of your branding. However, choosing the right number can make a big difference to your business. So, let us look at 6 things to consider when selecting a phone number for your business. 1. Do You Want It to Be Local or National?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JANUARY 12, 2022
Instagram usage continues to grow in India, which will open up new opportunities for parent company Meta.
Hootsuite
JANUARY 11, 2022
Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google Analytics?
Amy Porterfield
JANUARY 11, 2022
What I Practice Every Day For Swoon-Worthy Results What? You thought entrepreneurship was all glistening social media posts and champagne toasts? Juuuust kidding. If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments. But in this episode, I’m sharing four very specific skills that […]. The post #424: 4 Unsexy Skills The Have Made Me A Better Entrepreneur & Leader appeared first on Amy Porterfield | Online Marketing Expert.
The Realtime Report
JANUARY 11, 2022
Must-Try Digital Marketing Strategies. In recent years, the use of internet marketing has received a lot of attention. Many businesses have closed or come to a halt since the deadly covid-19 pandemic spread across the globe. However, with the help of digitalization and internet marketing, they were able to rebuild and survive. Digital marketing has shown to be one of the most effective means for all firms to promote themselves.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JANUARY 13, 2022
Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.
Hootsuite
JANUARY 13, 2022
Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. And remember, we’ve got you every step of the way. In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your po
Likeable
JANUARY 10, 2022
Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By partnering with Atmosphere, we’re excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, v
The Realtime Report
JANUARY 10, 2022
5 Tips for Studying at Home. with An Online Degree. Online degrees carry a wide range of advantages, including convenience, cost, and sheer flexibility. They’re extremely popular, and more people than ever are nowadays choosing to study online rather than attending a bricks-and-mortar university. Of course, it can sometimes be difficult to study at home (where there are lots of distractions), but these tips should help. #1 Make an Office.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JANUARY 11, 2022
Using your phone late at night can impact your sleep - but which social media apps worsen that impact?
Hootsuite
JANUARY 13, 2022
New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. It’s the second most-visited site on the web , with more than 2.1 billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is a must. Here are some of our favorite tricks for optimizing your YouTube content to help new people find your channel.
Forbes Social Media
JANUARY 13, 2022
Which? has uncovered 18 Facebook groups with a total of more than 200,000 members, some dating as far back as 2011 and 2014 - despite Facebook's repeated pledges to the UK's Competition and Markets Authority (CMA) that it would crack down on this type of activity on its platform.
BeingOptimist
JANUARY 14, 2022
According to Forbes , 90% of startups fail or go bankrupt a few years after the launch. Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. In the SaaS sector, there is a framework called T2D3. According to the framework, a SaaS startup must triple its ARR (Annual Recurring Revenue) for two years straight and then double the ARR over the next three years.
Social Media Today
JANUARY 10, 2022
TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.
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