Sat.Feb 03, 2024 - Fri.Feb 09, 2024

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. The results are good. Really good. But are they too good to be true? There must be something wrong. I created a great campaign, and I’m proud of it, but this just doesn’t seem possible.

Report 170
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Meta Continues to Develop its Fediverse Connection Options for Threads

Social Media Today

The Threads team says that more people will get access to new Fediverse connection options in the coming months.

Team 185
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Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy

The Social Media Hat

Successful Marketing Strategy Depends on a Defined Audience The post Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy appeared first on The Social Media Hat.

Strategy 143
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.

Hubspot 132
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Optimize for Quality Webinar Registrations

Jon Loomer

Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup. She used inspiration from our sessions to do something outside the box. In the past, she used ads to send people to a webinar registration landing page. The eventual goal was to increase paid consultations.

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LinkedIn’s Removing Its Creator Mode Option

Social Media Today

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

LinkedIn 200

More Trending

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The genius strategy behind Netflix’s Griselda, and how it won them new audiences

Audiense

In 2015 they gave us Narcos, and in 2024 they gave us Griselda. Both were written/ created by the same producers Doug Miro, Carlo Bernard, and Eric Newman. These two series tell the story of two Colombian drug lords , but they have some serious differences - from casting choices to historical accuracy, they took two very different directions with the shows.

Strategy 103
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Advantage+ Shopping Conversion Events

Jon Loomer

We have more updates to Advantage+ Shopping campaigns. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Defaults were locked in. Since then, Meta has opened it up a bit. Here are some examples… 1. Originally, you could only optimize to maximize the number of conversions. Then value optimization was added. 2.

Eventful 141
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New Report Shows That 96% of Online Creators Make Less than $100k Per Year

Social Media Today

The creator economy is not as economical as the platforms want to suggest.

Report 198
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7 Tips, Tools, and Best Practices to Boost Your LinkedIn Engagement in 2024

The Social Media Hat

Expert-led Ways To Grow Your Engagement Rate The post 7 Tips, Tools, and Best Practices to Boost Your LinkedIn Engagement in 2024 appeared first on The Social Media Hat.

LinkedIn 106
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

Overview 113
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Facebook is Stickier Than Ever

Jon Loomer

It’s crazy to say because Facebook has a reputation as a dying platform. But Meta came out with their Q4 earnings and the numbers show Facebook is thriving after 20 years. There are more than 3 Billion monthly active users now. That doesn’t even include Instagram and the rest of the family of apps (that would put it at 4 Billion). Facebook even adds another million users every quarter to the US and Canada, even though it’s long felt like growth was tapped out there.

Facebook 129
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Meta Shares Insights Into How the Threads Feed Algorithms Work

Social Media Today

Some handy insights into what Threads is using to determine user interest.

Feed 195
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#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book

Amy Porterfield

Listen on… Growing your email list through strong leads, automation, and mastering the art of building clientele Have you ever read a book and felt like you just […] The post #650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book appeared first on Amy Porterfield | Online Marketing Expert.

List 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Entrust Your Dissertation or Thesis to the Professionals

The Realtime Report

Entrust Your Dissertation or Thesis to the Professionals You may have heard a lot of stories about how hard dissertation writing is. The fact is that all the stories are true and it is really difficult to write a dissertation. You need to stick to requirements and guidelines as well as strict structure rules. You may have disliked this type of assignment if you have done a lot of similar tasks in the school.

Sample 91
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Event Breakdown by URL Bug

Jon Loomer

Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. This can be extremely valuable for troubleshooting. If you suspect that an event is over or under-counting in Ads Manager , you can come here to see where exactly the event is firing.

URL 128
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Meta Outlines New Approaches to Generative AI Transparency

Social Media Today

Meta's working with industry partners to establish stronger rules around AI disclosure.

Industry 179
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Revolutionizing Social Media: WeAre8 Offers a Dollar a Day and a World of Difference

Bill Hartzer

In the midst of Capitol Hill’s scrutiny of social media giants, a beacon of hope emerges: WeAre8 , a groundbreaking platform dedicated to empowering communities while reshaping the digital landscape. In a bold departure from the norm, WeAre8 aims to revolutionize the social media experience by putting people first and sharing the wealth. Founded by tech visionary Sue Fennessy, the mastermind behind NY-based media data powerhouse Standard Media Index, WeAre8 stands out as a beacon of positi

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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3 brands making eCommerce their new playground for D2C sales

Audiense

The internet has brought us many wonderful things. Greater knowledge, easy ways to connect with friends and family, cat memes. But perhaps one of the most delightful things the internet provides is online shopping, it’s like opening a little gift to yourself every time you receive a package.

Meme 97
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Ad Prices are Going Back Up

Jon Loomer

Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Ad impressions are now up 21 percent year over year after increases of 23 to 34 percent during the prior four quarters. This slowdown in ad impressions is while usage continues to climb.

Price 128
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Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Social Media Today

The report looks at how consumers are using Reddit insights to refine discovery.

Reddit 187
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Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.

Software 110
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Build a Social Media Presence as a Plastic Surgeon

The Realtime Report

How to Build a Social Media Presence as a Plastic Surgeon When I first started my Instagram, at the time I was looking into opening my first practice and had just graduated from college. I knew I had to start an Instagram account to build the robust clientele I wanted and to reach my goal of eventually opening two other practices in Miami and New Jersey, which did all happen because of my audience online!

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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. It counts a conversion when someone views your video for at least 10 seconds (or 97% if the video is shorter) and converts without clicking within one day. At the time, Meta said that it only applied to skippable videos, but they didn’t provide further clarification.

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Meta Challenges New EU Regulations Around ‘Supervisory Fees’

Social Media Today

Both Meta and TikTok have challenged a new regulation that could unfairly penalize better performing businesses.

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#651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke

Amy Porterfield

Listen on… Building a supportive and thriving community for you and your small business with Natalie Franke. My friend, you and I both know that entrepreneurship can get […] The post #651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke appeared first on Amy Porterfield | Online Marketing Expert.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.

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iTop: The Best VPN for iPhone Users Recommended Worldwide

BeingOptimist

Introduction In the world of technology, just as life gets easier with it, there are thousands of hackers who are ready to scam for personal information and that’s why you need the best VPN for iPhone. Cyber attacks and phishing stand as one of the most common scamming things you might face. You might just be doing things as simple as a transaction of money from one account to another or just liking a picture and suddenly you can get caught up in these tricks.

iPhone 103
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LinkedIn’s Removing its ‘Creator Mode’ Option

Social Media Today

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

LinkedIn 178
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Creating SEO-Friendly Blog Posts in Two Minutes

The Social Media Hat

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 110
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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.