Jon Loomer
FEBRUARY 7, 2024
It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. The results are good. Really good. But are they too good to be true? There must be something wrong. I created a great campaign, and I’m proud of it, but this just doesn’t seem possible.
Social Media Today
FEBRUARY 4, 2024
The Threads team says that more people will get access to new Fediverse connection options in the coming months.
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The Social Media Hat
FEBRUARY 3, 2024
Successful Marketing Strategy Depends on a Defined Audience The post Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy appeared first on The Social Media Hat.
Convince & Convert
FEBRUARY 9, 2024
As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
FEBRUARY 5, 2024
Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup. She used inspiration from our sessions to do something outside the box. In the past, she used ads to send people to a webinar registration landing page. The eventual goal was to increase paid consultations.
Social Media Today
FEBRUARY 8, 2024
Both Meta and TikTok have challenged a new regulation that could unfairly penalize better performing businesses.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 7, 2024
Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.
Jon Loomer
FEBRUARY 4, 2024
We have more updates to Advantage+ Shopping campaigns. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Defaults were locked in. Since then, Meta has opened it up a bit. Here are some examples… 1. Originally, you could only optimize to maximize the number of conversions. Then value optimization was added. 2.
Social Media Today
FEBRUARY 5, 2024
LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.
The Social Media Hat
FEBRUARY 7, 2024
Expert-led Ways To Grow Your Engagement Rate The post 7 Tips, Tools, and Best Practices to Boost Your LinkedIn Engagement in 2024 appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
FEBRUARY 6, 2024
The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.
Jon Loomer
FEBRUARY 7, 2024
It’s crazy to say because Facebook has a reputation as a dying platform. But Meta came out with their Q4 earnings and the numbers show Facebook is thriving after 20 years. There are more than 3 Billion monthly active users now. That doesn’t even include Instagram and the rest of the family of apps (that would put it at 4 Billion). Facebook even adds another million users every quarter to the US and Canada, even though it’s long felt like growth was tapped out there.
Social Media Today
FEBRUARY 8, 2024
The report looks at how consumers are using Reddit insights to refine discovery.
BeingOptimist
FEBRUARY 6, 2024
Introduction In the world of technology, just as life gets easier with it, there are thousands of hackers who are ready to scam for personal information and that’s why you need the best VPN for iPhone. Cyber attacks and phishing stand as one of the most common scamming things you might face. You might just be doing things as simple as a transaction of money from one account to another or just liking a picture and suddenly you can get caught up in these tricks.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Audiense
FEBRUARY 7, 2024
In 2015 they gave us Narcos, and in 2024 they gave us Griselda. Both were written/ created by the same producers Doug Miro, Carlo Bernard, and Eric Newman. These two series tell the story of two Colombian drug lords , but they have some serious differences - from casting choices to historical accuracy, they took two very different directions with the shows.
Jon Loomer
FEBRUARY 9, 2024
Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. This can be extremely valuable for troubleshooting. If you suspect that an event is over or under-counting in Ads Manager , you can come here to see where exactly the event is firing.
Social Media Today
FEBRUARY 7, 2024
Some handy insights into what Threads is using to determine user interest.
Sprout Social
FEBRUARY 5, 2024
With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
FEBRUARY 9, 2024
Entrust Your Dissertation or Thesis to the Professionals You may have heard a lot of stories about how hard dissertation writing is. The fact is that all the stories are true and it is really difficult to write a dissertation. You need to stick to requirements and guidelines as well as strict structure rules. You may have disliked this type of assignment if you have done a lot of similar tasks in the school.
Jon Loomer
FEBRUARY 8, 2024
Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Ad impressions are now up 21 percent year over year after increases of 23 to 34 percent during the prior four quarters. This slowdown in ad impressions is while usage continues to climb.
Social Media Today
FEBRUARY 6, 2024
Meta's working with industry partners to establish stronger rules around AI disclosure.
Sprout Social
FEBRUARY 8, 2024
If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
FEBRUARY 5, 2024
How to Build a Social Media Presence as a Plastic Surgeon When I first started my Instagram, at the time I was looking into opening my first practice and had just graduated from college. I knew I had to start an Instagram account to build the robust clientele I wanted and to reach my goal of eventually opening two other practices in Miami and New Jersey, which did all happen because of my audience online!
Jon Loomer
FEBRUARY 3, 2024
Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. It counts a conversion when someone views your video for at least 10 seconds (or 97% if the video is shorter) and converts without clicking within one day. At the time, Meta said that it only applied to skippable videos, but they didn’t provide further clarification.
Social Media Today
FEBRUARY 3, 2024
The creator economy is not as economical as the platforms want to suggest.
Bill Hartzer
FEBRUARY 8, 2024
In the midst of Capitol Hill’s scrutiny of social media giants, a beacon of hope emerges: WeAre8 , a groundbreaking platform dedicated to empowering communities while reshaping the digital landscape. In a bold departure from the norm, WeAre8 aims to revolutionize the social media experience by putting people first and sharing the wealth. Founded by tech visionary Sue Fennessy, the mastermind behind NY-based media data powerhouse Standard Media Index, WeAre8 stands out as a beacon of positi
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Discover just how easy it is to boost SEO with social media.
Sprout Social
FEBRUARY 8, 2024
Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing? If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers.
Amy Porterfield
FEBRUARY 6, 2024
Listen on… Growing your email list through strong leads, automation, and mastering the art of building clientele Have you ever read a book and felt like you just […] The post #650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
FEBRUARY 4, 2024
The Threads team says that more people will get access to new Fediverse connection options in the coming months.
Audiense
FEBRUARY 7, 2024
The internet has brought us many wonderful things. Greater knowledge, easy ways to connect with friends and family, cat memes. But perhaps one of the most delightful things the internet provides is online shopping, it’s like opening a little gift to yourself every time you receive a package.
The Social Media Hat
FEBRUARY 8, 2024
Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.
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