Sat.Apr 14, 2018 - Fri.Apr 20, 2018

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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. It feels like we're on defense. We're trying to stay on top of all the latest news while also defending the company and our profession to family, friends, and clients because many of them simply do not understand how Facebook advertising works and what Facebook does with user data.

Analytics 167
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What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers)

Buffer Social

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter. This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?

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How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. It can be a phenomenal business asset. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74
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8 Elements Behind Every Successful Social Media Strategy

Social Media Today

Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them. And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks which you ne.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media. The Shorty awards are in their 10 th year and they continue to be one of the highest honors within the social media space.

Banking 119
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PR Strategy: The Future of Relationships

Meltwater

It crossed my mind recently that we may be losing our ability to build relationships without the guidance of technology. Perhaps this isn’t a new revelation, but it is one… Read More >>>.

Strategy 117

More Trending

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3 Ways To Monetize Social Media That Actually Work

Social Media Today

A successful social media strategy is not about how many followers or likes you have - it's about improving your bottom line by generating actual conversions.

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Should Brands Go Dark on Social Media When a Tragedy Occurs?

Ignite Social Media

It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While it may be very tempting to hop into the social conversation via the trending hashtags, not so fast. Take your marketing hat off for a minute and put your personal hat on.

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7 Powerful Social Quotes To Make You Think [+ Free Quote Video Storyboards]

Socially Sorted

Featuring 7 Powerful Social Quotes, this post will make you think about the way you view social media in 2018 (+ Free Quote Video Storyboards you can use straight away). Check out the quotes below or you get started creating your own video quotes in a snap! BY DONNA MORITZ | // Read More. The post 7 Powerful Social Quotes To Make You Think [+ Free Quote Video Storyboards] appeared first on Socially Sorted.

Video 105
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Tips For Streamlining A Small Business

The Realtime Report

Tips For Streamlining A Small Business. Nobody works harder than a small business owner. It can often feel a lot like spinning plates when you run your own company, and although it can be incredibly rewarding, it can also feel chaotic and like the entire operation will crumble if you stop working as hard. This is why it is important for small business owners to streamline their operation as this will keep things running smoothly while lightening your workload.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Social Media Today

Facebook's testing out a new video format which would enable publishers to post pre-recorded video in what's essentially the Facebook Live environment.

Video 167
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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. In this blog post.

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How Conversational Commerce will Affect your Business

Razor Social

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore. The conversation economy is encouraging conversations with your audience for better business results.

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10 Adobe Illustrator Tips And Tools You Need To Know

The Realtime Report

10 Adobe Illustrator Tips And Tools You Need To Know. Rachel Summers. No matter whether you’re an utter newbie when it comes to Adobe Illustrator, or you’ve been using it for years, there’s always more to learn. If you’re looking to up your game, here are 10 of the best tips and tools that will help you get the most out of the software.

Tools 79
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Top 10 Content Marketing Myths of 2018 – BUSTED [Podcast]

Social Media Today

No doubt 2018 is a year of change for the digital and social web. From strategies for digital marketing, content marketing, and video, to the social networks such as Facebook, LinkedIn, Twitter, Instagram, and the list goes on, it seems the foundation for which many marketers have built their bus.

Content 157
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Who, If Anyone, Will Be the Next Facebook?

Ignite Social Media

Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media network, nothing is ever certain in social media. Few people anticipated Facebook would be the behemoth it is today; it follows that we won’t predict “the next Facebook” either. But let’s take our best shot.

Facebook 108
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Why audience Insights can save your agency both time and money

Audiense

A common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data?

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How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. It can be a phenomenal business asset. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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6 Effective Elements to Add to Your Social Media Strategy

Social Media Today

Social media is always changing, and so your social media strategy should be updated regularly too. Here are some newer options to consider.

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How to Make Staged Shots Feel Candid

Ignite Social Media

Candid shots tell a story through still images. They capture not only time and place, but moments—a natural expression of emotion and personality. For this reason, candid shots present a welcome alternative to stiff, staged shots in a digital age where authenticity and honesty rule above all else. Read on for how to turn your staged shots into high quality, engaging snaps.

How To 100
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Inbound.org Is Shutting Down

Bill Hartzer

The Hacker-News-style web site Inbound.org is being shut down , despite what appears to be a record amount of traffic to the web site. The owners of Inbound.org are shutting down the web site and launching a new web site called Growth Hub, which will reside at Growth.org. According to the SEMrush.com data I’m reviewing right now, the web site traffic for Inbound.org is the highest that it has been over the years–yet they owners are shutting the web site down.

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Six Links Worthy Of Your Attention #408

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Journal 56
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social Proof

Social Media Today

Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies.

Brands 146
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How To Create Great Content Outdoors in Spring

Ignite Social Media

As winter overcast rolls out and spring sunshine fills our view, it’s a great time to escape the confines of your indoor content studio (a topic we’ve discussed here ) and branch outward for some inspired outdoor content. If you’re anywhere near as excited as we are to go soak up some vitamin D and enjoy some fresh air, then you’re probably already halfway out the door.

Content 99
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#207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield

Amy Porterfield

As you can see here, my husband Hobie and I had a great time recording this episode! It was extra special because a couple weeks before recording the episode, I asked my audience to send in questions for me to answer: business, personal, silly, or whatever. The hook was that I couldn’t look at any […]. The post #207: 20 Questions (Rapid Fire Style!

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Never Lose A Customer Again With Joey Coleman - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #614 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There are so many books on how to generate leads, close the sale, negotiate the sale, market the products and services and on and on. How many books have you read (or seen) about how to not lose the customer once you get them? You might think that once you have a customer, that you have them for life.

Loyalty 51
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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4 Marketing Strategies to Make Consumers Love Your Brand

Social Media Today

Brand relationships are much like regular relationships with humans - and they need to be built and maintained in similar fashion.

Brands 157
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Should Brands Go Dark on Social Media When a Tragedy Occurs?

Ignite Social Media

It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While it may be very tempting to hop into the social conversation via the trending hashtags, not so fast. Take your marketing hat off for a minute and put your personal hat on.

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243: Tools and Techniques to Blog Effectively on the Road

ProBlogger

Tools and Techniques for Blogging While Travelling. Today I tackle a question from a listener about blogging on the road. Carmen Fellows asked about technicalities such as how to get content online and ways to access your blog. How can you balance blogging while traveling for work or vacation? It depends on the situation, and sometimes it’s a juggling act. .

iPad 52
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TED 2018 in Vancouver, Facebook's Government And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

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Facebook Releases 'Topics to Watch' Report for March, Highlighting Key Trends

Social Media Today

Facebook's released its latest 'Topics to Watch' report, highlighting key trends of note based on increases in mention volume across the social network.

Report 137