Sat.Jan 20, 2018 - Fri.Jan 26, 2018

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Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Trends 281
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o

Marketing 181
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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Facebook will have no choice.

Feed 166
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Three Realities to Consider When Staffing Social Media Marketing In-House

Ignite Social Media

Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. In an effort to cut costs, many in-house marketing teams are looking to staff in-house social media managers who can wear multiple hats, including a large range of both strategic and executional tasks. Since we’ve both observed and worked with a variety of in-house marketers, we’ve compiled three realities that should be considered when choosing to staff

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Good Things to Post on Instagram (Besides Your Coffee Art)

agora pulse

As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. While people often joke about the coffee art and food images, the truth is that with a little creativity you can get many more ideas about what to post. Your content on Instagram, like any other social media platform, will partly depend on who your audience is, and what your product or service is.

Instagram 125
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How to Design a New Brand Identity for Your Business

Meltwater

Are you finding it hard to develop a brand identity? Or have you been falsely under the assumption that you fully understand the identity of your brand, even though it… Read More >>>.

Brands 120

More Trending

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13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed? Using the right tools will help raise your bottom line, reach the relevant audience and save you time.

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What Brands Should Focus on in 2018

Ignite Social Media

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change! Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their friends and less from brands. While the change happened immediately (thanks for the warning Mark ), we won’t know every impact of this change for a while.

Brands 111
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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch 1 TechCrunch , 2017a; TechCrunch , 2017b.

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4 changes to adapt to Facebook’s newsfeed changes.

Marketing to Serve

Why the Facebook change? Facebook’s CEO Mark Zuckerburg has recently come out saying that it is his personal goal to ‘fix’ Facebook. By fixing, Zuckerburg plans to increase the amount of meaningful content people see on their Facebook newsfeed from individuals rather than organisations, celebrities or sporting stars. Zuckerburg mentioned that the increasing amount of marketing and news on the platform has reduced the amount of time people connect with people they know.

Groups 92
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Reasons Why Social Media Is the Answer to Your GDPR Crisis

Oktopost

If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space, we’ve decided to address the topic head-on, underpinning core concepts and stressing the implications. While we can’t offer any legal advice, our goal is to approach the subject of GDPR with […].

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Audience Insights is expected to be more widely available in 2018.

Facebook 107
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Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest social media conferences throughout the year and their key details, such as date, location, and ticket price. 20+

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How I’m using social media to find a job.

Koka Sexton

It was just before the Christmas holiday when I starting hearing the rumors. Something was happening at Hootsuite and there. The post How I’m using social media to find a job. appeared first on Koka Sexton.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Creating Interactive Marketing Campaigns: Engage Customers In New Ways

Devumi

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better. Understanding interactive marketing Interactive marketing is a marketing strategy that facilitates an immediate two-way communication between brands and customers.

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How Social Media Changed in 2017

Ignite Social Media

Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm. But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. Messaging Took Off. 2017 was a big year for messaging platforms, specifically those owned by Facebook.

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#195: The 6 Pillars of My Content Creation Process

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your […]. The post #195: The 6 Pillars of My Content Creation Process appeared first on Amy Porterfield | Online Marketing Expert.

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Bitcoin Use-Cases: BAT Crypto Token and Brave Browser Show Glimpse That in the Future, the Internet IS the Browser!

Stay N' Alive

Back in 2009, before Bitcoin was invented, I talked about a world with an internet that had no login button. The idea was that, with open standards and open technologies built right into the browser you would be able to visit site-to-site on the internet and each website would know exactly who you were, and there would be no reason to log you in. At the time there were open standards like “Information Cards”, which could be stored right inside the local client (aka browser), identify

Privacy 68
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Using Personalized Marketing In Your Social Media Campaigns

Devumi

Consumers are paying more attention to brands which cater to their personal needs. Find out how you can better incorporate personalized marketing into your overall social media strategy to meet these demands, keep the attention of your followers, and get more conversions. Planning your personalized social media campaigns Having a good idea of how much […].

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Holidays on Social Media – Should Your Brand Interact?

Ignite Social Media

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch. Days like National [insert almost anything here] Day. There is a “day” for nearly everything under the sun.

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Why Facebook Is Cleaning Up The Neighborhood

Twist Image

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. What sparked it all? Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends.

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10 Best Cruises For Travelers Who Haven't Cruised

Forbes Social Media

A cruise expert shares her list of the most intriguing cruises for non-cruisers.

Travel 75
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

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Holidays on Social Media – Should Your Brand Interact?

Ignite Social Media

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch. Days like National [insert almost anything here] Day. There is a “day” for nearly everything under the sun.

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Six Links Worthy Of Your Attention #396

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Compete 58
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ALERT: Facebook News Feed Changes

Twenty4 Social

The Facebook algorithm is about to change in a major way, Guys. Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” He’s even said the changes will impact posts by people (not just pages). And this means one big thing: Your Facebook strategy (organic and paid) will need to change.

Feed 40
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Trends and Challenges Shaping Influencer Marketing in 2018

Pixlee

Influencer marketing is holding steady as an important element of any serious marketing strategy. Now, 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Consumers can relate more to these influencers and value their opinions more than that of celebrity influencers.It’s one of the best ways to cut through the noise of content saturation in digital marketing, and companies have found that using the voices of trusted leaders is a powerful way to spread

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Facebook Rolls Out Groups for Pages

Buzzlogix

Facebook has rolled out a lot of updates for its groups recently. Application Questions allow group moderators to force people to answer group-related questions before gaining admittance to groups, and Discussion Topics makes it easy for people to find topics of interest without scrolling through all posts. These changes have been excellent, but they’ve left brands asking an important question.

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The Energy Behind Cryptocurrency And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

Energy 51
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The Difference Between Pages and Posts (and Making the Most of Each)

ProBlogger

Written by ProBlogger Expert Ali Luke. When you think of a blog, you probably think of the posts. You might go to the site to read the latest ones (often on the home page), or they might go straight to your inbox. And if you follow the blogger on social media, you may well see them posting links to their latest posts. But posts aren’t the only type of content you need to create as a blogger.

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The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes. As the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers that claim to be experts in this space were shocked to see these changes.

Content 167