Sherrilynne Starkie

JANUARY 23, 2018

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

Consultant 427

Consultant Skills Social Media Drupal 427

Meltwater

JANUARY 25, 2018

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Trends 281

Trends Marketing Instagram Social Media 281

Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o

Marketing 181

Marketing Influencer SEO Adwords 181

Pam Moore

JANUARY 24, 2018

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes. As the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers that claim to be experts in this space were shocked to see these changes.

Content 167

Content Training ROI Social Networking 167

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Sherrilynne Starkie

JANUARY 25, 2018

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Snapchat finally gets into sharing. Listly by Sherrilynne Starkie. This week's top five social media news features, Facebook, Instagram, Google, SnapChat, Video trends and algorithm changes. Follow List. Embed List. 1. Snapchat now lets some Stories be shared outside the app.

Survey 161

Survey News Social Networking Library 161

Jon Loomer

JANUARY 24, 2018

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting. In order to have this consistent, dependable success, you need to graduate beyond interests, which is best for top-of-the-funnel targeting.

Facebook 167

Facebook Eventful Advertising Aggregator 167

agora pulse

JANUARY 23, 2018

As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. While people often joke about the coffee art and food images, the truth is that with a little creativity you can get many more ideas about what to post. Your content on Instagram, like any other social media platform, will partly depend on who your audience is, and what your product or service is.

Instagram 125

Instagram Real Estate Loyalty Upcoming 125

Meltwater

JANUARY 21, 2018

Are you finding it hard to develop a brand identity? Or have you been falsely under the assumption that you fully understand the identity of your brand, even though it… Read More >>>.

Brands 120

Brands How To 120

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Facebook will have no choice.

Feed 166

Feed Feedly News Facebook 166

Jenn's Trends

JANUARY 24, 2018

Online skepticism is pretty common – or so you would think. Remember when our parents used to tell us not to take candy from strangers (with the exception of Halloween, of course). Yeah, now we tell kids not to believe everything they read online. And yet, we do it. All. the. Time! We read something […]. The post Who Can You Trust on Social Media?

Social Media 116

Social Media Trends Course Social Media Management 116

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Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed? Using the right tools will help raise your bottom line, reach the relevant audience and save you time.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Ignite Social Media

JANUARY 23, 2018

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change! Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their friends and less from brands. While the change happened immediately (thanks for the warning Mark ), we won’t know every impact of this change for a while.

Brands 111

Brands Statistics Instagram Video 111

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch 1 TechCrunch , 2017a; TechCrunch , 2017b.

Social Media 111

Social Media Trends Report Survey 111

Marketing to Serve

JANUARY 21, 2018

Why the Facebook change? Facebook’s CEO Mark Zuckerburg has recently come out saying that it is his personal goal to ‘fix’ Facebook. By fixing, Zuckerburg plans to increase the amount of meaningful content people see on their Facebook newsfeed from individuals rather than organisations, celebrities or sporting stars. Zuckerburg mentioned that the increasing amount of marketing and news on the platform has reduced the amount of time people connect with people they know.

Groups 92

Groups Groups Sports News 92

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Oktopost

JANUARY 23, 2018

If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space, we’ve decided to address the topic head-on, underpinning core concepts and stressing the implications. While we can’t offer any legal advice, our goal is to approach the subject of GDPR with […].

Social Media 90

Social Media Company B2B Marketing 90

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Audience Insights is expected to be more widely available in 2018.

Facebook 107

Facebook Sample Samples Sentiment 107

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest social media conferences throughout the year and their key details, such as date, location, and ticket price. 20+

Conference 103

Conference Social Media Price Hubspot 103

Koka Sexton

JANUARY 21, 2018

It was just before the Christmas holiday when I starting hearing the rumors. Something was happening at Hootsuite and there. The post How I’m using social media to find a job. appeared first on Koka Sexton.

Social Media 86

Social Media HootSuite 86

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Devumi

JANUARY 26, 2018

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better. Understanding interactive marketing Interactive marketing is a marketing strategy that facilitates an immediate two-way communication between brands and customers.

Campaign 68

Campaign Engagement Marketing Meeting 68

Ignite Social Media

JANUARY 25, 2018

Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm. But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. Messaging Took Off. 2017 was a big year for messaging platforms, specifically those owned by Facebook.

Social Media 97

Social Media Tumblr Policies YouTube 97

Amy Porterfield

JANUARY 24, 2018

Biggest Takeaways You Don’t Want to Miss: You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your […]. The post #195: The 6 Pillars of My Content Creation Process appeared first on Amy Porterfield | Online Marketing Expert.

Process 75

Process Content Marketing Course 75

Stay N' Alive

JANUARY 22, 2018

Back in 2009, before Bitcoin was invented, I talked about a world with an internet that had no login button. The idea was that, with open standards and open technologies built right into the browser you would be able to visit site-to-site on the internet and each website would know exactly who you were, and there would be no reason to log you in. At the time there were open standards like “Information Cards”, which could be stored right inside the local client (aka browser), identify

Privacy 68

Privacy Authentication Advertising Publishing 68

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Devumi

JANUARY 24, 2018

Consumers are paying more attention to brands which cater to their personal needs. Find out how you can better incorporate personalized marketing into your overall social media strategy to meet these demands, keep the attention of your followers, and get more conversions. Planning your personalized social media campaigns Having a good idea of how much […].

Campaign 60

Campaign Social Media Marketing Meeting 60

Ignite Social Media

JANUARY 22, 2018

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch. Days like National [insert almost anything here] Day. There is a “day” for nearly everything under the sun.

Social Media 97

Social Media Brands Retail Fashion 97

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. What sparked it all? Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends.

Facebook 68

Facebook Advertising Feed Feedly 68

Your Escape From 9 to 5

JANUARY 25, 2018

Would you like to reinvent your website by launching a Google shopping ad campaign and driving lots of new customers and clients to your website? Do you want to sell more products or services this year and take your operation to the next level? Then you’ve come to the right place today. The information on this page is for advanced internet marketers and business owners who want to ensure they get the best results from their online promotional efforts.

Google 53

Google Price Campaign ROI 53

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Social Media

Devumi

JANUARY 23, 2018

2018 is expected to be a big time for content marketing with all the major developments in the field. Here is a useful infographic that can help you take advantage of all of the content marketing trends 2018 has to offer. Creating great content This infographic is all about helping you learn what sort of […]. The post Content Marketing Trends 2018: What you Need to Create this Year!

Trends 60

Trends Content Marketing Influencer 60

Ignite Social Media

JANUARY 22, 2018

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch. Days like National [insert almost anything here] Day. There is a “day” for nearly everything under the sun.

Social Media 87

Social Media Brands Retail Fashion 87

Twist Image

JANUARY 23, 2018

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Compete 58

Compete Comparison Advertising Analytics 58

Forbes Social Media

JANUARY 24, 2018

A cruise expert shares her list of the most intriguing cruises for non-cruisers.

Travel 75

Travel List 75

Devumi

JANUARY 22, 2018

Twitter is known as the social media platform of choice for famous people like Katy Perry, Barack Obama, Donald Trump, and many others. If you want to join their ranks, and get attention on a national or international scale, growing your influence on Twitter is a great place to start. One question that will likely […]. The post Should I Buy Twitter Followers?

Buy 60

Buy Twitter Influencer Questions 60