Sat.Jan 20, 2018 - Fri.Jan 26, 2018

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result.

Woop woop it’s #CMAD!!

SocialFish

Community Manager Appreciation Day is here! Started in 2010 by Jeremiah Owyang, #CMAD is all about thanking the unsung heroes who nurture our online communities. CMAD is 100% grassroots organized and groups around the world plan their own events, both online and in person.

Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Good Things to Post on Instagram (Besides Your Coffee Art)

agora pulse

As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. While people often joke about the coffee art and food images, the truth is that with a little creativity you can get many more ideas about what to post.

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical.

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Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. But how do you know which one to attend?

When Should You Use an Instagram Slideshow?

Convince & Convert

Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions? Don’t do that. Kim Kardashian, I’m looking at you.).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Three Realities to Consider When Staffing Social Media Marketing In-House

Ignite Social Media

Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house.

Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Jon Loomer

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting.

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

Bitcoin Use-Cases: BAT Crypto Token and Brave Browser Show Glimpse That in the Future, the Internet IS the Browser!

Stay N' Alive

Back in 2009, before Bitcoin was invented, I talked about a world with an internet that had no login button.

A World Gone Social

Learn how companies must adapt to survive.

What Brands Should Focus on in 2018

Ignite Social Media

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change!

How I’m using social media to find a job.

Koka Sexton

It was just before the Christmas holiday when I starting hearing the rumors. Something was happening at Hootsuite and there. The post How I’m using social media to find a job. appeared first on Koka Sexton.

4 changes to adapt to Facebook’s newsfeed changes.

Marketing to Serve

Why the Facebook change? Facebook’s CEO Mark Zuckerburg has recently come out saying that it is his personal goal to ‘fix’ Facebook.

[WHITE PAPER] Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

SocialFish

Steal This Idea! Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform.

Six Links Worthy Of Your Attention #396

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

How to Design a New Brand Identity for Your Business

Meltwater

Are you finding it hard to develop a brand identity? Or have you been falsely under the assumption that you fully understand the identity of your brand, even though it… Read More >>>.

Creating Interactive Marketing Campaigns: Engage Customers In New Ways

Devumi

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Social Media Changed in 2017

Ignite Social Media

Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm.

Why Facebook Is Cleaning Up The Neighborhood

Twist Image

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. What sparked it all? Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

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Using Personalized Marketing In Your Social Media Campaigns

Devumi

Consumers are paying more attention to brands which cater to their personal needs. Find out how you can better incorporate personalized marketing into your overall social media strategy to meet these demands, keep the attention of your followers, and get more conversions.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Holidays on Social Media – Should Your Brand Interact?

Ignite Social Media

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch.

The Energy Behind Cryptocurrency And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

Who Can You Trust on Social Media?

Jenn's Trend

Online skepticism is pretty common – or so you would think. Remember when our parents used to tell us not to take candy from strangers (with the exception of Halloween, of course). Yeah, now we tell kids not to believe everything they read online. And yet, we do it. We read something […]. The post Who Can You Trust on Social Media? appeared first on Jenn's Trends.

Content Marketing Trends 2018: What you Need to Create this Year!

Devumi

2018 is expected to be a big time for content marketing with all the major developments in the field. Here is a useful infographic that can help you take advantage of all of the content marketing trends 2018 has to offer.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.