Sat.Apr 08, 2017 - Fri.Apr 14, 2017

17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Trending Sources

The Most Important Step In Your Online Presence: Your Website

The Realtime Report

The Most Important Step In Your Online Presence: Your Website. Whether you run a small business, are selling your crafts on the side, or job hunting, you should never neglect the most important part of your online presence and that is having your own website. Don’t be fooled by what other people say.

Skills 173

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% year over year spike since 2016.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task.

What Wendy’s Twitter Account Can Teach Us about “Doing Social”

agora pulse

You know Wendy’s? Fast food restaurant, burgers, logo of a girl with red pigtails? Yep, that’s the one. As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account.

UGC 108

Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. It’s not about being cool , but about being what’s core to you and your organization. And then, about being able to talk about it in a trustworthy way.

7 Secrets of Super-Successful Video Marketing

Buffer Social

By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out.

Video 104

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Get Started with Pinterest Marketing

Socially Sorted

Do you want to grow your business with Pinterest Marketing? Would you like a complete guide that will help you get started with Pinterest? If your goal is to increase social media traffic to your website, then you should be marketing yourself on Pinterest.

How To 102

What Makes for a Good Promoted Post on Facebook?

agora pulse

As social media managers, we are always trying to create the ultimate Facebook post. The one that engages fans, attracts a new audience, gets more shares, more web traffic and helps you reach your business goals.

Latest Association & Nonprofit Jobs – April 12

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become.

A World Gone Social

Learn how companies must adapt to survive.

How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

Let’s Create Facebook Custom Audiences Based on Page Engagement

agora pulse

Advertisers have been able to create Facebook Custom Audiences using customer files, website activity and app activity for some time now. Maybe you’ve tried this a few times and had success. But have you tried to target people who have engaged with your content on Facebook? .

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption.

Feed 93

Infographic: Should I Trendjack on Social Media?

Meltwater

Trendjacking is wildly popular. It can garner you kudos or widespread condemnation from fans and… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles.

Why It’s Essential to Track Your Content

Simply Measured

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Here’s Why. Let me tell you about the person who taught me the best digital marketing lesson I’ve ever received.

The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?”

Before You Hire a Video Production Team, Answer These Important Questions

Meltwater

Incorporating video content into your overall marketing strategy is one of the most powerful actions… Read More.

Team 80

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Broadcast Facebook Live Video to Profiles, Pages, Groups

The Social Media Hat

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group

Groups 107

5 Things Marketers Must Look for in a Perfect Instagram Takeover

Sprout Social

Instagram what-now? There might be some confusion as to what exactly constitutes as an Instagram takeover, but the method has been around for some time. Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands.

How to Produce More Personalized Video by Breaking the Fourth Wall

Convince & Convert

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content.

Video 72

Panning for Gold: Trendsetters Know What’s on the Horizon

Meltwater

In the search for the next big thing as it applies to your industry can… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

The Complete Solo Build It! Review - An Insider’s Perspective. Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance.

Review 100

How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

Buffer Social

What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the team at Merriam-Webster did when they started experimenting on Twitter with, well, being themselves.

3 Ways to Keep Your Social Media People-Powered

Convince & Convert

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego.

Risky Business: How to Win at PR Against a Giant Competitor

Meltwater

This question comes up frequently among our clients. Suppose your product outclasses a giant industry… Read More.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.