Sat.Apr 08, 2017 - Fri.Apr 14, 2017

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task.

Trending Sources

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles.

Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How To Choose The Best Digital Marketing Agency

The Realtime Report

How To Choose The Best Digital Marketing Agency. Do you want to reach more online shoppers and customers and increase your online brand awareness? If so, you may need help from outside your own organization.

Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. It’s not about being cool , but about being what’s core to you and your organization. And then, about being able to talk about it in a trustworthy way.

How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

Why It’s Essential to Track Your Content

Simply Measured

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Here’s Why. Let me tell you about the person who taught me the best digital marketing lesson I’ve ever received.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Broadcast Facebook Live Video to Profiles, Pages, Groups

The Social Media Hat

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group

Latest Association & Nonprofit Jobs – April 12

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Meet Team Sprout: Bess, Corporate Account Executive

Sprout Social

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From our first official office in West Loop, through two offices downtown; from 70 employees to more than 300 today, Sprout and Bess have been growing in tandem.

Team 32

The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?”

A World Gone Social

Learn how companies must adapt to survive.

Infographic: Should I Trendjack on Social Media?

Meltwater

Trendjacking is wildly popular. It can garner you kudos or widespread condemnation from fans and… Read More.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption.

Feed 29

What Wendy’s Twitter Account Can Teach Us about “Doing Social”

agora pulse

You know Wendy’s? Fast food restaurant, burgers, logo of a girl with red pigtails? Yep, that’s the one. As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account.

UGC 29

How to Get Started with Pinterest Marketing

Socially Sorted

Do you want to grow your business with Pinterest Marketing? Would you like a complete guide that will help you get started with Pinterest? If your goal is to increase social media traffic to your website, then you should be marketing yourself on Pinterest.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Socialmedia.biz

Post by Adi Englander. Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each , depending on industry.

Risky Business: How to Win at PR Against a Giant Competitor

Meltwater

This question comes up frequently among our clients. Suppose your product outclasses a giant industry… Read More.

3 Email List Building Techniques You Need To Use in 2017

ProBlogger

This is a guest contribution from Jawad Khan. If you’re serious about blogging, I’m sure you’re already building an email list (or planning to do so). Since you’re a Problogger reader, I’m also assuming your knowledge and expertise in blogging is significantly higher than most newbies.

How to Repost and Build a Brand Community on Instagram

Pixlee

Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The #GetSocialSmart Show Episode 015: How to Repurpose Content

Katie Lance

I get asked all the time about how to repurpose and repackage content so you’re not always reinventing the wheel. In this episode, I’m going to share with you three quick tips for repurposing and repackaging your content.

3 Ways to Keep Your Social Media People-Powered

Convince & Convert

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego.

Team 19

The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

The Complete Solo Build It! Review - An Insider’s Perspective. Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance.

Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics

Devumi

If you think that Rihanna is just another vapid popstar that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. You are […]. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Panning for Gold: Trendsetters Know What’s on the Horizon

Meltwater

In the search for the next big thing as it applies to your industry can… Read More.

How to Produce More Personalized Video by Breaking the Fourth Wall

Convince & Convert

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content.

Class 19

The Most Important Step In Your Online Presence: Your Website

The Realtime Report

The Most Important Step In Your Online Presence: Your Website. Whether you run a small business, are selling your crafts on the side, or job hunting, you should never neglect the most important part of your online presence and that is having your own website. Don’t be fooled by what other people say.

Four Elements of a Wildly Successful Digital Brand

Pixlee

With online sales in the U.S. projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.