Sat.Apr 08, 2017 - Fri.Apr 14, 2017

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17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

Banking 278
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The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

The Complete Solo Build It! Review - An Insider’s Perspective. Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. She wanted some basic guidance on how to use social networks, and which she should be using. So we spent an hour or so on the phone going over everything.

Review 168
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Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.

Template 167
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How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

Facebook 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people.

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How To Broadcast Facebook Live Video to Profiles, Pages, Groups

The Social Media Hat

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group.

Groups 168

More Trending

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Let’s Create Facebook Custom Audiences Based on Page Engagement

agora pulse

Advertisers have been able to create Facebook Custom Audiences using customer files, website activity and app activity for some time now. Maybe you’ve tried this a few times and had success. But have you tried to target people who have engaged with your content on Facebook? . With a little setup, this new ad option allows you to be seen in front of those who are already familiar to your Facebook presence.

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How to Produce More Personalized Video by Breaking the Fourth Wall

Convince & Convert

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content. Personally connect with your audience by breaking the fourth wall with your video content.

Video 116
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The Most Important Step In Your Online Presence: Your Website

The Realtime Report

The Most Important Step In Your Online Presence: Your Website. Whether you run a small business, are selling your crafts on the side, or job hunting, you should never neglect the most important part of your online presence and that is having your own website. Don’t be fooled by what other people say. Social media alone will not establish you enough.

Skills 105
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4 Reasons You Should Be Using Influencers For Content

Ignite Social Media

Not knocking in-house or agency created content, there’s another resource that can be used. Influencers can create content for your brand. Content is king. We hear that all the time, or at least I hear it all the time but I’m fairly certain this a saying heard around the industry. Or it’s Cash is King, either way, content should be also. Content is what is going to bring your fans back to see what you do next and bring new fans to your social channels.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Risky Business: How to Win at PR Against a Giant Competitor

Meltwater

This question comes up frequently among our clients. Suppose your product outclasses a giant industry… Read More.

How To 127
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3 Ways to Keep Your Social Media People-Powered

Convince & Convert

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. It was a great opportunity for us not only to see some of our favorite colleagues, but also to share, connect, and meet with practitioners of digital from across the industry spectrum. We co-hosted the annual Warm Up event for SMMW speakers, and four of us also spoke at the event in different capacities.

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How To Choose The Best Digital Marketing Agency

The Realtime Report

How To Choose The Best Digital Marketing Agency. Do you want to reach more online shoppers and customers and increase your online brand awareness? If so, you may need help from outside your own organization. However, before you choose a digital marketing agency , you need to carefully consider which company to hire. Below are some of the most important factors you should consider before you choose a digital marketing agency to work with: Experience and Reputation.

How To 98
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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience?

Hashtag 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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7 Secrets of Super-Successful Video Marketing

Buffer Social

By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.

Video 111
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Rethinking B2B Social Media: 3 Things You’re Probably Doing Wrong

Oktopost

B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers.

B2B 105
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Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics

Devumi

If you think that Rihanna is just another vapid popstar that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. You are […].

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Strategy 111
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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New Facebook And Instagram Ad Options | Social You Should Know

Ignite Social Media

Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know. Instagram Offers Stories Ads Globally and FB Automates Canvas. Instagram has made Stories ads officially available to all businesses globally. The ads will be featured when users change between stories.

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Panning for Gold: Trendsetters Know What’s on the Horizon

Meltwater

In the search for the next big thing as it applies to your industry can… Read More.

Industry 132
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How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

Buffer Social

What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the team at Merriam-Webster did when they started experimenting on Twitter with, well, being themselves. Since then, their account has grown by more than 200,000 followers in just one year – gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.

Brands 96
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How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth ha

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes. LinkedIn has moved beyond the “I’m not really into you” phase of social media marketing for lawyers.

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Before You Hire a Video Production Team, Answer These Important Questions

Meltwater

Incorporating video content into your overall marketing strategy is one of the most powerful actions… Read More.

Team 116
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All The Things: Highlighting Our Best Social Media Services

Devumi

Social media is considered as an important component of any marketing strategy. Doing the task of promoting on the socials is by no means easy. Sometimes, even the best of your efforts might not be enough. This is where our social media services can lend you a helping hand. Our YouTube Views Service When doing […]. The post All The Things: Highlighting Our Best Social Media Services appeared first on Devumi.

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From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Socialmedia.biz

Post by Adi Englander. Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. With these costs in mind, it’s critical to get every ounce of revenue out of your leads as possible.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Things Marketers Must Look for in a Perfect Instagram Takeover

Sprout Social

Instagram what-now? There might be some confusion as to what exactly constitutes as an Instagram takeover, but the method has been around for some time. Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer.

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Social Sidekick 4/30-5/6: Social Holidays, Themes, and Noteworthy Events

Meltwater

Mayday! Mayday! April rain has brought a bumper crop of content for this week, including… Read More.

Eventful 100
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What’s Next After Buying SoundCloud Followers

Devumi

Your marketing efforts should not stop after buying SoundCloud followers. There are other marketing strategies that you can apply to further raise your online music presence. This in return can help build your fan base and your music career. This article will discuss SoundCloud cross-promotion strategies to reach audiences on other online music platforms.

Buy 68
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Do You Have This? Facebook is Testing a GoFundMe Fundraising Competitor

Stay N' Alive

Today I got an invite in my email for a special fundraising feature being offered early to administrators of official nonprofits on Facebook, allowing us to test a new feature which allows people to create our own fundraisers for our own personal profile or for a Facebook friend. The feature is modeled after the existing “ Fundraisers ” product offered by Facebook to officially verified nonprofits, and allows their fans to create their own fundraisers to raise money for the Charity.

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Be The Brand That You Wish To See In The World

Twist Image

Brands have done a wonderful job of stepping in it over the past little while, haven't they? Usual gaffs and poor advertising judgment aside, brands may have crossed a new line when they are physically accosting and having their paid customers roughed up and out of the brand experience. Not sure a brand wants to be known as the new " Fight Club ". unless they're putting out a sequel to the 1999 blockbuster film.