Sat.Apr 08, 2017 - Fri.Apr 14, 2017

17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business. One very important factor for success on any social network including Facebook, is visual marketing.

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What Wendy’s Twitter Account Can Teach Us about “Doing Social”

agora pulse

You know Wendy’s? Fast food restaurant, burgers, logo of a girl with red pigtails? Yep, that’s the one. As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account. Wendy’s Twitter has gotten a ton of attention and gained notoriety for their distinct brand voice that includes constant zingers to users and competitors alike. Last year they picked a fight with Burger King (and won) , and have gone viral several times since due to their quick wit.

Panning for Gold: Trendsetters Know What’s on the Horizon

Meltwater

In the search for the next big thing as it applies to your industry can… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

4 Reasons You Should Be Using Influencers For Content

Ignite Social Media

Not knocking in-house or agency created content, there’s another resource that can be used. Influencers can create content for your brand. Content is king. We hear that all the time, or at least I hear it all the time but I’m fairly certain this a saying heard around the industry. Or it’s Cash is King, either way, content should be also. Content is what is going to bring your fans back to see what you do next and bring new fans to your social channels.

The Most Important Step In Your Online Presence: Your Website

The Realtime Report

The Most Important Step In Your Online Presence: Your Website. Whether you run a small business, are selling your crafts on the side, or job hunting, you should never neglect the most important part of your online presence and that is having your own website. Don’t be fooled by what other people say. Social media alone will not establish you enough. You need to have your own website. It remains something people look for when they’re researching your online brand. Yes, You Are Serious.

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Risky Business: How to Win at PR Against a Giant Competitor

Meltwater

This question comes up frequently among our clients. Suppose your product outclasses a giant industry… Read More.

2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Trending Storylines. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter.

How To Broadcast Facebook Live Video to Profiles, Pages, Groups

The Social Media Hat

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Before You Hire a Video Production Team, Answer These Important Questions

Meltwater

Incorporating video content into your overall marketing strategy is one of the most powerful actions… Read More.

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How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load. It’s also great for Facebook, who keeps the user within their app.

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How To Choose The Best Digital Marketing Agency

The Realtime Report

How To Choose The Best Digital Marketing Agency. Do you want to reach more online shoppers and customers and increase your online brand awareness? If so, you may need help from outside your own organization. However, before you choose a digital marketing agency , you need to carefully consider which company to hire. Below are some of the most important factors you should consider before you choose a digital marketing agency to work with: Experience and Reputation.

The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

The Complete Solo Build It! Review - An Insider’s Perspective. Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. She wanted some basic guidance on how to use social networks, and which she should be using. So we spent an hour or so on the phone going over everything. It went well, and she was kind enough to leave me a glowing recommendation on LinkedIn.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Secrets of Super-Successful Video Marketing

Buffer Social

By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. Here are 7 secrets to creating successful video content.

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From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Socialmedia.biz

Post by Adi Englander. Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. With these costs in mind, it’s critical to get every ounce of revenue out of your leads as possible. One obvious way to do that is to convert more of your leads.

Social Sidekick 4/30-5/6: Social Holidays, Themes, and Noteworthy Events

Meltwater

Mayday! Mayday! April rain has brought a bumper crop of content for this week, including… Read More.

Rethinking B2B Social Media: 3 Things You’re Probably Doing Wrong

Oktopost

B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers. For those of you who are experiencing similar set-backs, this episode of Act-On’s Rethink Podcast is worth listening … Social Media Marketing Lead Generation Social Media Management

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption. Very few formats, features, apps, or services are truly unique. Facebook, for example, didn’t invent the vertical scrolling feed.

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Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics

Devumi

If you think that Rihanna is just another vapid popstar that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. You are […]. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi.

New Facebook And Instagram Ad Options | Social You Should Know

Ignite Social Media

Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know. Instagram Offers Stories Ads Globally and FB Automates Canvas. Instagram has made Stories ads officially available to all businesses globally. The ads will be featured when users change between stories.

How to Produce More Personalized Video by Breaking the Fourth Wall

Convince & Convert

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content. Personally connect with your audience by breaking the fourth wall with your video content.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

Buffer Social

What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the team at Merriam-Webster did when they started experimenting on Twitter with, well, being themselves. Since then, their account has grown by more than 200,000 followers in just one year – gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.

Facebook for WooCommerce: Pixel and Dynamic Ads Integration

Jon Loomer

Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started rolling out on Tuesday, this suddenly becomes much easier to do for many e-commerce brands.

All The Things: Highlighting Our Best Social Media Services

Devumi

Social media is considered as an important component of any marketing strategy. Doing the task of promoting on the socials is by no means easy. Sometimes, even the best of your efforts might not be enough. This is where our social media services can lend you a helping hand. Our YouTube Views Service When doing […]. The post All The Things: Highlighting Our Best Social Media Services appeared first on Devumi.

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3 Ways to Keep Your Social Media People-Powered

Convince & Convert

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. It was a great opportunity for us not only to see some of our favorite colleagues, but also to share, connect, and meet with practitioners of digital from across the industry spectrum. We co-hosted the annual Warm Up event for SMMW speakers, and four of us also spoke at the event in different capacities.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook.

Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes. LinkedIn has moved beyond the “I’m not really into you” phase of social media marketing for lawyers. It is a must and for good reason. — @NancyMyrland. Click To Tweet. Search Implications.

What’s Next After Buying SoundCloud Followers

Devumi

Your marketing efforts should not stop after buying SoundCloud followers. There are other marketing strategies that you can apply to further raise your online music presence. This in return can help build your fan base and your music career. This article will discuss SoundCloud cross-promotion strategies to reach audiences on other online music platforms. Use social […]. The post What’s Next After Buying SoundCloud Followers appeared first on Devumi.

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Do You Have This? Facebook is Testing a GoFundMe Fundraising Competitor

Stay N' Alive

Today I got an invite in my email for a special fundraising feature being offered early to administrators of official nonprofits on Facebook, allowing us to test a new feature which allows people to create our own fundraisers for our own personal profile or for a Facebook friend. The feature is modeled after the existing “ Fundraisers ” product offered by Facebook to officially verified nonprofits, and allows their fans to create their own fundraisers to raise money for the Charity.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.

Four Elements of a Wildly Successful Digital Brand

Pixlee

With online sales in the U.S. projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Marketing is convincing the consumer to buy a product or service.