Sat.Apr 08, 2017 - Fri.Apr 14, 2017

Trending Sources

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

Spin Sucks

By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis. The post Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten appeared first on Spin Sucks.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task.

Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Secrets of Super-Successful Video Marketing

Buffer Social

By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out.

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Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. It’s not about being cool , but about being what’s core to you and your organization. And then, about being able to talk about it in a trustworthy way.

United Airlines: When a Crisis Means it’s Time to Fire the Client

Spin Sucks

Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job. The post United Airlines: When a Crisis Means it’s Time to Fire the Client appeared first on Spin Sucks.

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

Latest Association & Nonprofit Jobs – April 12

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How to Create a Strategic Business Development Plan

Spin Sucks

A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. The post How to Create a Strategic Business Development Plan appeared first on Spin Sucks.

How To Choose The Best Digital Marketing Agency

The Realtime Report

How To Choose The Best Digital Marketing Agency. Do you want to reach more online shoppers and customers and increase your online brand awareness? If so, you may need help from outside your own organization.

A World Gone Social

Learn how companies must adapt to survive.

Meet Team Sprout: Bess, Corporate Account Executive

Sprout Social

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From our first official office in West Loop, through two offices downtown; from 70 employees to more than 300 today, Sprout and Bess have been growing in tandem.

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Why It’s Essential to Track Your Content

Simply Measured

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Here’s Why. Let me tell you about the person who taught me the best digital marketing lesson I’ve ever received.

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Survey of PR Firm Leaders: How to Be in the Top 25 Percent

Spin Sucks

A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth. That and three other interesting findings that will help you think more strategically about your business.

Infographic: Should I Trendjack on Social Media?

Meltwater

Trendjacking is wildly popular. It can garner you kudos or widespread condemnation from fans and… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Wendy’s Twitter Account Can Teach Us about “Doing Social”

agora pulse

You know Wendy’s? Fast food restaurant, burgers, logo of a girl with red pigtails? Yep, that’s the one. As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?”

Earned Media Case Study: Sperm Performance and Publication Targeting

Spin Sucks

Publication targeting is a crucial component of successful earned media outreach. Without it you not only won't get the best placements, you won't drive the right customers to your site.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Broadcast Facebook Live Video to Profiles, Pages, Groups

The Social Media Hat

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group

From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Socialmedia.biz

Post by Adi Englander. Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each , depending on industry.

Five Things to Know Before You Move from a PR Agency to a Startup

Spin Sucks

What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch. The post Five Things to Know Before You Move from a PR Agency to a Startup appeared first on Spin Sucks.

Risky Business: How to Win at PR Against a Giant Competitor

Meltwater

This question comes up frequently among our clients. Suppose your product outclasses a giant industry… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Get Started with Pinterest Marketing

Socially Sorted

Do you want to grow your business with Pinterest Marketing? Would you like a complete guide that will help you get started with Pinterest? If your goal is to increase social media traffic to your website, then you should be marketing yourself on Pinterest.

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3 Email List Building Techniques You Need To Use in 2017

ProBlogger

This is a guest contribution from Jawad Khan. If you’re serious about blogging, I’m sure you’re already building an email list (or planning to do so). Since you’re a Problogger reader, I’m also assuming your knowledge and expertise in blogging is significantly higher than most newbies.

Paid Search for Crisis Management, Events, News, and More

Spin Sucks

Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why. The post Paid Search for Crisis Management, Events, News, and More appeared first on Spin Sucks.

The #GetSocialSmart Show Episode 015: How to Repurpose Content

Katie Lance

I get asked all the time about how to repurpose and repackage content so you’re not always reinventing the wheel. In this episode, I’m going to share with you three quick tips for repurposing and repackaging your content.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.