Sat.Jun 27, 2015 - Fri.Jul 03, 2015

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

My Apple Watch Review: 5 Reasons It Works

Jason Yormark

It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy.

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How To Create Fireworks With Customers On Instagram

Firebelly

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Email Content

Waxing UnLyrical

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas.

More Trending

Hangover weather from the Ottawa Citizen

Sherrilynne Starkie

The Ottawa Citizen’s reporting style is on often seen as being funny, quirky and edgy, but it looks like this government-town newspaper has discovered the art of click baiting.

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3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media

Firebelly

Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” ” Below are my slides from that presentation. Slideshare URL: [link] ].

Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

Guest Post by Jessica Davis. According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. But with 1.44 billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else?

The Science Of Viral

SocialFish

Something all psychologists have unanimously agreed upon is the streak of random in all of us. What we decide to click on seemingly has no pattern: or does it? Researchers have spent countless hours trying to rationalize why some content is more viral than other.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Tell Better Stories in Your Business

Convince & Convert

Storytelling is all the rage in business , and rightly so. The people are in control of the relationship between companies and customers like never before and they are fed up with the smarmy, direct approach to messaging. As the saying goes: everyone wants to buy, but nobody wants to be sold.

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When You Should Buy SoundCloud Followers to Grow your Fanbase

Devumi

Every musician on SoundCloud wants the same thing – more fans. From that they want more SoundCloud fans, more people at their concerts, more people buying their merchandise, and more people throwing their underwear at them on stage.

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Off the grid

Waxing UnLyrical

WUL, aka the blawg, is going on vacation. We’re going off the grid tomorrow, back on July 13. Rob Cottingham , you ain’t seen nuttin’ yet. Via Rob Cottingham on Noise to Signa l, CC 3.0. For those of you celebrating the 4th of July, have a fun and safe holiday. See all y’all soon! Off the grid is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

The #FutureOfBusiness Is Social: Adapt Or Die

SocialFish

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who were less inclined to buy, let alone understand these new products and services.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Convince & Convert

Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest.

New Facebook Ads Manager: A Complete Guide

Jon Loomer

[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ].

Many in Marketing Don’t Know About the New gTLD Domain Extensions

Bill Hartzer

I had the incredible opportunity to be invited to speak at the Domain Name Association breakfast meeting held at the ICANN 53 Meeting in Buenos Aires, Argentina this past week.

[Cool Social Tools] flyp gives you multiple phone numbers!

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ———– In the nonprofit world, you likely spend a LOT of time on the phone.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

It’s Time to Pay to Play

Convince & Convert

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The Ultimate Business Blogging Guide

Absolute PA

Have you ever asked a question online and got EXACTLY the help you were looking for or an answer that’s saved you hours of Googling? I bet you were eternally grateful to that person (well, you should have been).

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over.

Why Social Media Is a Must

Small Business Mavericks

Social media marketing is a necessity in today’s online marketing world. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. Your competition is there, your customers are there, and your suppliers and business partners are there. You should be there too. But you don’t want to be there just because everyone else is there.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Winning the Story Wars

Convince & Convert

“We listen to stories because this helps us believe that we can be heroes in our own lives.” —@jonahsachs.

Strategy & Tech Tools Can Boost Content Success

Proactive Report

Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results.

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Why You Should Be Thinking About Design Thinking

Twist Image

Where are you/where is your business when it comes to design thinking? I have been spending a lot of time thinking about design thinking. What does it mean to Mirum ? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients?

How Blogging Has Changed Branding

Small Business Mavericks

Over the last 10 years I have seen online marketing go through quite a few changes. That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. Let’s count them. Content Packaging – One very real way blogging has changed branding is it allows companies, large or small, a place to publish their best content in an easy, accessible format.

The Ultimate Business Blogging Guide

Absolute PA

Have you ever asked a question online and got EXACTLY the help you were looking for or an answer that’s saved you hours of Googling? I bet you were eternally grateful to that person (well, you should have been). When you can provide that for your ideal clients they are going to LOVE you for it, I promise. The easiest way for you to get this info to people is through your blog, trust me on this. It’s why I’ve been been named one of the UK’s most influential bloggers. TWICE. Picture this.

9 Image Composition Tips

Proactive Report

As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google’s recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry.

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Don't Take A Technology Sabbatical

Twist Image

How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel empty. I feel scared. I didn't want to go anywhere without it. I am not alone. You may think that this is not a healthy place to be, but let me explain. Without my smartphone I don't. Know the phone numbers of the people that matter most to me. I don't. I can't remember them.

Is Content Curation Profitable?

Small Business Mavericks

If you’ve been markting online for a while, then you likely know a little bit about content creation. Even if you aren’t sure about the practical strategy aspect of content marketing, you know you should be doing it. But what about content curation? Is there any value in curating the content of others? There are a couple of ways of looking at this question. Here’s the first. You Are a Content Museum Director. Think about an art museum.