November, 2022

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Social Media Today

Elon’s plan for Twitter is slowly taking shape.

Twitter 181
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

comScore 299
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New Feature: Target Instagram Followers

Jon Loomer

It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers. We’ll get to that. Let’s walk through how it works and how you can start targeting your Instagram followers today.

Features 212
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

The Realtime Report

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. The new social gaming platform TomoClub.Org seeks to change how children learn about Social and Emotional Skills (SEL) through online-moderated, multiplayer games, which allow for children to connect with one another in a more fun and engaging way than just video-based learning experiences.

Skills 239
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Out of Love- A Daughter’s Story

Janet Fouts

As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson. In her new book, “ Out Of Love, A Daughter’s Journey With Her Mom To The End ” she shares her story of 6 years as she cared for her mom with ovarian cancer, and how that experience transformed her in so many ways.

Training 192

More Trending

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Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App

Social Media Today

Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms.

Twitter 208
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How smart DTC brands can use social to find an advantage

Audiense

DTC (Direct to Consumer) is more than a business model. It's a growing trend that even established companies like Nike are starting to take part in. These larger brands are recognizing the power of selling directly to consumers with no middleman. With the rise of online marketplaces like Instagram's shop tab, it’s become easier than ever for customers to discover products, enabling DTC brands to scale and find success quickly.

Brands 157
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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

First, I walked you through the basics of campaign creation related to TikTok ads. The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform.

Eventful 207
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5 Tips Missing From Your Average Restaurant Marketing Guide

The Realtime Report

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. But with so many moving parts, it can be challenging to know where to start—or what you may be missing. Here are five tips your average restaurant marketing guide probably isn’t telling you.

Tips 182
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What sets Social Selling apart from Social Media Marketing?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.

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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page.

Examples 246
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Meta Releases ‘Galactica’ AI System Which Can Produce Academic Papers Based on Simple Prompts

Social Media Today

The system is able to produce whole academic papers - which totally won't be used by students to cheat the system.

System 201
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Green card: How brands can connect with consumers in a changing climate

Audiense

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.

Brands 157
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

Just in time for the holidays, Meta is bringing back 28-day click attribution. This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean.

Privacy 207
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Marking Veterans Day: At First Light Recounts Astonishing Acts of Bravery on “the Forgotten Front”

The Realtime Report

Marking Veterans Day: At First Light Recounts Astonishing Acts of Bravery on “the Forgotten Front”. Lieutenant Philip Larimore fought in Southern Europe during World War II, but it wasn’t until he had been married for 50 years and his children were grown that he spoke candidly for the first time about his extraordinary encounters and achievements. The youngest-ever graduate of the Army’s Officer Candidate School and one of the most decorated front-line junior officers in the war, Larimore comman

Journal 172
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.

Instagram 125
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People-First Tactics: How to Quell Quiet Quitting?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned.

B2B 118
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Musk’s Plans Around Verification, Moderation, and Payments on Twitter are Slowly Becoming Clear

Social Media Today

Here’s a look at the latest updates from Twitter HQ, as Elon Musk continues to re-shape the company.

Twitter 206
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How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK

Audiense

Ovarian Cancer Action (OCA) sought to connect with people on Twitter who were unaware of ovarian cancer and its symptoms. Early detection is critical for the best chance of full recovery.

Twitter 147
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How Short-Form Video Alters Marketing Evaluations

Jon Loomer

You may know that I have fully embraced short-form video during the past couple of months. This was not an easy transition. I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it.

Video 200
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How To Create a Strong Social Media Advocacy Program

Hootsuite

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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No Way Mastodon Will Kill Twitter

WebInKnow

With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.

Twitter 118
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20 Instagram Reel ideas for all types of brands

Sprout Social

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. According to The Sprout Social Index™ , consumers find short-form videos 2.5x more engaging than long-form videos.

Types 117
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8 Graphic Design Trends that Will Dominate 2023 [Infographic]

Social Media Today

Here are some of the top visual design trends that are likely to take hold over the next year.

Trends 213
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4 pillars of your audience data framework for a World Cup strategy

Audiense

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide. With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event.

Sports 147
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. The hope is to catch some magic on a growing platform before the competition increases and prices go up. That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager.

Campaign 199
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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. NFTs are now an $11 billion USD industry and growing everyday. So, are NFTs the next big monetization opportunity for creators and brands? Executives at most popular social media platforms seem to think so. Meta recently expanded digital collectibles to 100+ countries on Instagram and Facebook, Twitter allows NFT profile pictures , TikTok experimented with selling NFTs , and Reddit just launched their own

Marketing 118
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6 YouTube Shorts Tips for Emerging Brands in 2023

Quintly

YouTube is the second-most visited website in the world. With over 14 billion visits every month, YouTube offers an ever-growing audience base for all kinds of businesses. Whether you are a SaaS company, an eCommerce retailer, or any other kind of business, you can reach out to your target audience via YouTube without any hassles.

YouTube 115
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#520: The Gratitude Series: Jasmine Star

Amy Porterfield

Listen on… Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode There are so many things to be grateful for as an entrepreneur — the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few. But one […]. The post #520: The Gratitude Series: Jasmine Star appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 115
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Social Media is Becoming Less ‘Social’ and More ‘Media’

Social Media Today

As making connections takes a back seat to being entertained, the fundamentals of social media marketing are evolving.