November, 2022

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source.

Strategy 198
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Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Social Media Today

Elon’s plan for Twitter is slowly taking shape

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media.

UGC 217
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5 Legit Ways to Grow Your TikTok Following

SocMed Sean

Ever wonder whether you can legitimately grow your following on TikTok? Believe it or not, there are certain ways to grow your TikTok account if you follow along with the steps needed to do so. Here are some tips that we think will help you be successful on growing your TikTok following.

Tips 130
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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New Feature: Target Instagram Followers

Jon Loomer

It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers. We’ll get to that.

Features 157
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Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

The Realtime Report

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills.

Skills 190

More Trending

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Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App

Social Media Today

With Christmas fast approaching, many are looking to ramp up social ad spend

Campaign 169
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Out of Love- A Daughter’s Story

Janet Fouts

As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson.

Training 158
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Does TikTok Pay Creators and How Much Do They Make?

SocMed Sean

Have you ever wondered if TikTok pays creators and how much creators make? Believe it or not, there are many ways to get paid on TikTok and there are many ways that TikTok can make money.

Tips 141
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Green card: How brands can connect with consumers in a changing climate

Audiense

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically. Spotlight Analysis

Sports 125
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Tips Missing From Your Average Restaurant Marketing Guide

The Realtime Report

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. But with so many moving parts, it can be challenging to know where to start—or what you may be missing.

Report 152
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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms.

Examples 207
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WhatsApp Launches New Business Search Functionality, Expands In-Stream Payments

Social Media Today

WhatsApp usage continues to rise, especially in the US

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence.

Skills 171
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Things You Should Know About the Pinterest Algorithm and How It Ranks Content

SocMed Sean

The Pinterest algorithm has many different moving pieces and understanding how it works is not simple. Engaging with content you want to see more of in the future is the best way to keep your feed interesting. Here are some tips for understanding and working with the Pinterest algorithm.

Feed 141
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How smart DTC brands can use social to find an advantage

Audiense

DTC (Direct to Consumer) is more than a business model. It's a growing trend that even established companies like Nike are starting to take part in. These larger brands are recognizing the power of selling directly to consumers with no middleman.

Trends 120
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Marking Veterans Day: At First Light Recounts Astonishing Acts of Bravery on “the Forgotten Front”

The Realtime Report

Marking Veterans Day: At First Light Recounts Astonishing Acts of Bravery on “the Forgotten Front”.

Report 145
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How Government Agencies Can Consistently Create Great Content

Social Media Strategies Summit

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers.

Strategy 149
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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YouTube Adds Quizzes as a Community Post Option, Expands Visual Editing Tools

Social Media Today

YouTube continues to add new Community Post features

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

Just in time for the holidays, Meta is bringing back 28-day click attribution. This is some of the best news advertisers have received in a while.

Report 146
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6 Questions [and Answers] that Are Commonly Asked About Pinterest

SocMed Sean

Ever wonder whether Pinterest is worth your time? Believe it or not, Pinterest is a great source for everyday use and for those wanting to promote their brand. Here are a few commonly asked questions with answers about Pinterest and what comes with using it.

Questions 130
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How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK

Audiense

Ovarian Cancer Action (OCA) sought to connect with people on Twitter who were unaware of ovarian cancer and its symptoms. Early detection is critical for the best chance of full recovery. Case Study

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Best Social Media Management Tools To Make You a Superstar

Ignite Social Media

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach.

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No Way Mastodon Will Kill Twitter

David Meerman Scott

With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative. Social Media Twitter Real-Time Marketing & PR Research and Analysis Advertising

Twitter 95
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TikTok Launches New Audience Insights Tools to Dig Into Your Audience Data

Social Media Today

A heap of valuable new data filtering tools in TikTok Ads Manager

Data 170
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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

First, I walked you through the basics of campaign creation related to TikTok ads. The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. Today, let’s discuss your options for TikTok ads Custom Audiences.

Eventful 142
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5 Things You Should Know About the TikTok Algorithm and How It Ranks Content

SocMed Sean

The TikTok algorithm has many different moving pieces and understanding how it works is not simple. Here are some tips for understanding and working with the TikTok algorithm to expand the reach of your content.

Content 130
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4 pillars of your audience data framework for a World Cup strategy

Audiense

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide.

Sports 98
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Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Marketing

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding.

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Best Social Media Management Tools To Make You a Superstar

Ignite Social Media

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach.

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Musk’s Plans Around Verification, Moderation, and Payments on Twitter are Slowly Becoming Clear

Social Media Today

Here’s a look at the latest updates from Twitter HQ, as Elon Musk continues to re-shape the company

Company 169
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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. The hope is to catch some magic on a growing platform before the competition increases and prices go up.

Campaign 139