Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.
The Realtime Report
FEBRUARY 6, 2020
3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. The internet has improved our lives in countless ways. Whether you love the convenience of shopping online, the freedom to travel independently without having to learn to navigate a paper map, or being able to connect with friends and family, you can probably think of one or two ways the internet has made life easier or more enjoyable for you.
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Social Media Today
FEBRUARY 17, 2020
What's the best time to post on each social platform? The answer will vary based on each brand's unique audience, but here are some pointers to put you on the right track.
Jon Loomer
FEBRUARY 9, 2020
I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button. Facebook throws it at you every time you drop a post on your Facebook page. It’s enticing. Facebook has actually done a good job of improving it.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite Social Media
FEBRUARY 11, 2020
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Read on to discover how to design on-brand Instagram Stories that’ll engage your audience and keep them from swiping on past.
agora pulse
FEBRUARY 25, 2020
Productivity isn’t about how many hours you put in but how well you use your time. The following tips can help you make sure that time is focused and productive. If you have too much to do but can’t create a system to organize yourself, the chances of you burning out are high. Below, we share 10 productivity hacks that will help you improve the quality of your work without having to put in extra hours. 1.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
FEBRUARY 21, 2020
8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place! Whether you are just starting out in a career, or want to finally pursue your passions, you first need to know what jobs there are out there besides becoming a veterinarian.
Social Media Today
FEBRUARY 19, 2020
Have you noticed how restaurants are becoming more 'Instagrammable'? With the rising use of the platform to share experiences, it's become a bigger consideration for restaurant owners in their planning.
Jon Loomer
FEBRUARY 25, 2020
About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I decided to run my own experiment to survey those I was targeting. The results are pretty interesting! In this post, I wanted to share the results of that survey and what they mean to me. The Experiment. First, a quick refresher. I’m running a Facebook ad that sends people into a Messenger conversation.
Audiense
FEBRUARY 26, 2020
The debate around whether organizations should adopt a data-driven or a data-informed approach is not new. However, the concept of technocreativity is now beginning to make good advertising sense. We wanted to gather the opinions of a few industry professionals on creativity, and the pros and cons of it being either driven or informed by data.
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A beginner's guide to social media automation tools and getting automation right.
agora pulse
FEBRUARY 22, 2020
Have a tight budget? Need to be extra-smart with your social media budget? Check out these tips for making the most of it. Social media managers rarely boast about large budgets. Most can be found enviously gazing at the IT team that has been lavished with the latest tech tools, no expense spared. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing.
Ignite Social Media
FEBRUARY 13, 2020
With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands. However, email marketing is still the most preferred way to receive updates from brands.
The Realtime Report
FEBRUARY 27, 2020
How to Calculate Your SEO Business Case. By Wendy Gooseberry. Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in the business community.
Social Media Today
FEBRUARY 19, 2020
Twitter has acquired the team behind Stories editing tool 'Chroma Stories', which provides a range of stylistic frames and filter options for your Stories frames.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meltwater
FEBRUARY 6, 2020
With the fast-paced evolution of modern marketing, your team needs the talent and knowledge to keep up. Could your current team members be lacking in must-have modern marketing skills?Build Your… Read More >>>.
Audiense
FEBRUARY 12, 2020
The rise of a cookie-less world, which will be a reality in two years, has the ability to change the paid media ecosystem currently dominated by programmatic marketing, forcing brands to invest in high quality content. A view held by Quentin Gressien , a partner at The Metrics Factory , a consulting firm based in Paris which operates on the mantra: Wake up your audience !
agora pulse
FEBRUARY 12, 2020
Sure, people looking at your social posts is great. But you want your audience to do more than just look. You want them to do something. These tips can help inspire action. When you want to encourage your audience to do something specific after reading your social media posts, you need a call-to-action. Without one of these prompts, your social media posts might miss out on a major opportunity.
Ignite Social Media
FEBRUARY 20, 2020
Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
FEBRUARY 7, 2020
3 of the Highest Paying Information Technology Jobs. It’s no secret that industries involving tech are some of the fastest expanding of any in the world. If you’re skilled at using the computer and can stay atop of a lot of information at once, you could have a very bright future ahead of you. If that sounds like you, it might be worth looking into the highest paying information technology jobs out there in the job market.
Social Media Today
FEBRUARY 27, 2020
Digital analytics company Conviva has published a new report into TikTok for brands, including best practice tips and benchmarks based on industry-specific perfomance.
Hootsuite
FEBRUARY 24, 2020
Can I Use This Photo on Social Media? Understanding Image Copyright. It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating.
Sprout Social
FEBRUARY 5, 2020
Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
agora pulse
FEBRUARY 6, 2020
Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Worried that you’re going to get distracted and forget some of the basics? We’ve got you covered. Use this social media marketing checklist to remind you of what to include in every post your team publishes. Start With a Goal in Mind.
Ignite Social Media
FEBRUARY 28, 2020
Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers. A little background on what’s currently available : In early 2019, Instagram announced Instagram Checkout, which touted the ability for customers to save their credit card
Forbes Social Media
FEBRUARY 18, 2020
Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors.
Social Media Today
FEBRUARY 29, 2020
Backlinks are important to SEO, but not all backlinks help you. Backlinks from sites with low trust scores or ‘spammy’ sites can harm your rankings.
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Discover just how easy it is to boost SEO with social media.
Hootsuite
FEBRUARY 27, 2020
Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against. Last year, businesses spent roughly $20 billion to advertise on Instagram.
BeingOptimist
FEBRUARY 20, 2020
Today in this article I will let you know the latest tips & tricks about how to delete WhatsApp group permanently. Before beginning, it is very important for us to know a few essential details about our journey from SMS to WhatsApp. Let us start now. Also, Read How To Delete Pinterest Account Permanently. If you remember, in the earlier days we used to buy SMS (Short Message Service) packs to communicate with our friends, family, and colleagues.
agora pulse
FEBRUARY 4, 2020
Run Facebook Ads? Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.
Ignite Social Media
FEBRUARY 25, 2020
As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Oftentimes, that platform is Facebook given its advanced advertising capabilities and massive audience.
Sprout Social
FEBRUARY 18, 2020
It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.
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