February, 2020

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

Snapchat is Testing a Major Redesign to Simplify In-App Navigation

Social Media Today

Snapchat is testing out a major design change, which would split the app into five sections and add a navigation bar along the bottom of the screen

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

Data 138

A 7-Step Guide: How to Write a Winning Scholarship Essay?

SocialFish

Writing a scholarship essay is never easy. Not only it takes time, creativity, and skills to reflect your thoughts on a paper; it also puts too much pressure on students because an essay is what defines whether they will get a scholarship or not.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

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More Trending

Trust in business is the catalyst for change

Sherrilynne Starkie

People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. And, although trust in capitalism is at all-time low, there’s hope.

Survey 212

Snapchat Adds 'Ground Transformation' AR Effects, Showcasing Evolving AR Capacity

Social Media Today

Snapchat has added a new 'Ground Transformation' AR effect which can detect and map floor areas

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The Limitations of the Boost Button

Jon Loomer

I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button.

The Pros and Cons of a Balance Transfer

SocialFish

A balance transfer is an excellent way to save money and get out of debt easier and faster. But if you don’t know how to use it efficiently and responsibly, it can result in more debt and will even take a toll on your credit score.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Turn Customers Into Superfans (and Why You Need to)

agora pulse

You’ve worked so hard to get followers, subscribers, and customers … but now what? Is it possible to nurture these relationships to build an amazing tribe of loyal, excited, passionate fans? In this post, you’ll learn it is p ossible, and we’re going to tell you exactly how to do it.

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How to Calculate Your SEO Business Case

The Realtime Report

How to Calculate Your SEO Business Case. By Wendy Gooseberry. Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process.

SEO 119

Tips for Mountain Climbing Preparation

Socialmedia.biz

Are you planning to take on a mountain in the near future? If so, it is a good idea to get yourself in shape for the adventure. You need to be both physically and mentally prepared for a challenging climb.

Tips 95

Google Has Removed Over 500 Chrome Extensions Due to Malware Concerns

Social Media Today

Google has removed over 500 Chrome extensions after an investigation found them to be injecting malicious ads inside user browsing sessions

Google 149

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

A Survey of Targeted Facebook Ad Users [Results]

Jon Loomer

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I decided to run my own experiment to survey those I was targeting. The results are pretty interesting! In this post, I wanted to share the results of that survey and what they mean to me. The Experiment.

The State of Social Ad Spend 2020

Ignite Social Media

Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39

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Social Media Marketing Checklist: What to Include in Every Post

agora pulse

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Worried that you’re going to get distracted and forget some of the basics? We’ve got you covered.

How to Succeed in Marketing

The Realtime Report

How to Succeed in Marketing. The right marketing strategies are vital for any business to succeed. Whether you manage a business or have a role within the marketing sector, you must be able to utilize the best resources available to implement your marketing tactics.

How To 107

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Starting a Social Media Consultancy Business

Socialmedia.biz

Savvy social media is responsible for many veteran companies’ successful transitions into the digital age as well as the startup explosion.

Facebook Launches New Creator Studio Mobile App

Social Media Today

Facebook has launched a new Creator Studio app, providing more insights, editing and posting tools on the go

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

Can you schedule Instagram posts? The answer is yes — and with the right workflow and tools, you can be way more productive too! Stay tuned to discover how to super-charge your Instagram efficiency so that you can schedule a whole week’s worth of Instagram posts in just 20 minutes!

How to get More Email Signups with Instagram Marketing

Ignite Social Media

With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers?

Beginners Tips for Marketing with Social Media

The Realtime Report

Beginners Tips for Marketing with Social Media. As of April 2019, there are 3.5 billion people on social media across the globe! Whether you’re trying to reach the masses or just a few blocks, marketing with social media is an absolute must in today’s digital world.

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How to Know if You Were Illegally Fired from Your Job

Socialmedia.biz

Being fired never feels good. While you may have had some hints indicating your job might be in danger, it still never feels good when you suddenly have to pack up your cubicle and take a walk of shame. Getting fired almost always feels wrong.

Facebook's Rolling Out a New Design for Messenger Which Will See The Removal of the Discover Tab

Social Media Today

Facebook is rolling out a new update for Facebook Messenger which looks to simplify and focus your messaging experience

Digital Marketing Insight Reports: What They Are, and How to Use Them to Fuel Your Marketing Efforts

Meltwater

The best way to enable your marketing team to outperform is to create a line of sight across your department, that informs content and campaign strategy. Monthly reports combining search… Read More >>>.

How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever.

How to Write Social Calls-to-Action That Really Move Your Audience

agora pulse

Sure, people looking at your social posts is great. But you want your audience to do more than just look. You want them to do something. These tips can help inspire action.

8 of the Coolest Jobs for Animal Lovers

The Realtime Report

8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place!