February, 2020

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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.

Fashion 409
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3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020

The Realtime Report

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. The internet has improved our lives in countless ways. Whether you love the convenience of shopping online, the freedom to travel independently without having to learn to navigate a paper map, or being able to connect with friends and family, you can probably think of one or two ways the internet has made life easier or more enjoyable for you.

Tips 233
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Twitter Acquires Chroma Labs, the Team Behind Stories Editing App 'Chroma Stories'

Social Media Today

Twitter has acquired the team behind Stories editing tool 'Chroma Stories', which provides a range of stylistic frames and filter options for your Stories frames.

Team 218
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A Survey of Targeted Facebook Ad Users [Results]

Jon Loomer

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I decided to run my own experiment to survey those I was targeting. The results are pretty interesting! In this post, I wanted to share the results of that survey and what they mean to me. The Experiment. First, a quick refresher. I’m running a Facebook ad that sends people into a Messenger conversation.

Survey 203
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Read on to discover how to design on-brand Instagram Stories that’ll engage your audience and keep them from swiping on past.

Instagram 194
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Is a Crisis Always Bad for the Brand?

Meltwater

Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>.

Brands 169

More Trending

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8 of the Coolest Jobs for Animal Lovers

The Realtime Report

8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place! Whether you are just starting out in a career, or want to finally pursue your passions, you first need to know what jobs there are out there besides becoming a veterinarian.

Exercises 224
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New Report Looks at TikTok Best Practices and Benchmarks for Brands

Social Media Today

Digital analytics company Conviva has published a new report into TikTok for brands, including best practice tips and benchmarks based on industry-specific perfomance.

Report 218
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

Report 152
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How to get More Email Signups with Instagram Marketing

Ignite Social Media

With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands. However, email marketing is still the most preferred way to receive updates from brands.

Instagram 157
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Essential Roles of the Modern Marketing Team

Meltwater

With the fast-paced evolution of modern marketing, your team needs the talent and knowledge to keep up. Could your current team members be lacking in must-have modern marketing skills?Build Your… Read More >>>.

Team 145
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[Interview] How The Metrics Factory is 'waking up' client audiences

Audiense

The rise of a cookie-less world, which will be a reality in two years, has the ability to change the paid media ecosystem currently dominated by programmatic marketing, forcing brands to invest in high quality content. A view held by Quentin Gressien , a partner at The Metrics Factory , a consulting firm based in Paris which operates on the mantra: Wake up your audience !

Metrics 150
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How to Calculate Your SEO Business Case

The Realtime Report

How to Calculate Your SEO Business Case. By Wendy Gooseberry. Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in the business community.

SEO 213
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Facebook Adds New Listing of Political Branded Content to Highlight Paid Memes

Social Media Today

After implementing new rules around the use of memes by political candidates, Facebook has now added a new listing of branded political content to improve transparency.

Meme 214
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers? Thanks to modern technology, today’s consumers like to speak their questions directly into a device, making it hard for Google to interpret a more spontaneous spoken query. This is why Google has been constantly working on improving its understanding of natural language as a whole and voice search queries in particular.

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The State of Social Ad Spend 2020

Ignite Social Media

Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend.

Buy 151
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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Can I Use This Photo on Social Media? Understanding Image Copyright. It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating.

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How to improve your Facebook reach in 2020

Sprout Social

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.

Facebook 145
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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3 of the Highest Paying Information Technology Jobs

The Realtime Report

3 of the Highest Paying Information Technology Jobs. It’s no secret that industries involving tech are some of the fastest expanding of any in the world. If you’re skilled at using the computer and can stay atop of a lot of information at once, you could have a very bright future ahead of you. If that sounds like you, it might be worth looking into the highest paying information technology jobs out there in the job market.

Skills 168
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Pinterest Publishes Data on Trending Searches by Women

Social Media Today

Pinterest has published a new report which looks at trending searches among female users, and what they mean with respect to how the platform is being utilized by women.

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

Look out, TikTok. Instagram Reels is ready to one-up you. Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days. But Instagram has come a very long way since then, partially by checking out what the competition does well, “stealing” those features or strategies, and even improving them.

Instagram 146
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Next Phase of Social Shopping: Facebook and Instagram Checkout

Ignite Social Media

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers. A little background on what’s currently available : In early 2019, Instagram announced Instagram Checkout, which touted the ability for customers to save their credit card

Instagram 149
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Get More Leads on Social Media: 7 Effective Tactics

Hootsuite

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.

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When And Where Will #TeamTrees Plant 21.5 Million Crowdfunded Trees?

Forbes Social Media

Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors.

YouTube 145
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6 Quick Steps: How To Delete WhatsApp Group Permanently

BeingOptimist

Today in this article I will let you know the latest tips & tricks about how to delete WhatsApp group permanently. Before beginning, it is very important for us to know a few essential details about our journey from SMS to WhatsApp. Let us start now. Also, Read How To Delete Pinterest Account Permanently. If you remember, in the earlier days we used to buy SMS (Short Message Service) packs to communicate with our friends, family, and colleagues.

Groups 142
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LinkedIn Launches New 'Featured' Section on Profiles to Highlight Key Achievements and Links

Social Media Today

LinkedIn is rolling out a new section which will enable users to showcase key achievements and updates in a 'Featured' element at the top of their profile.

Features 216
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.

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Three Things Facebook Is Trying to Make Happen in 2020

Ignite Social Media

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Oftentimes, that platform is Facebook given its advanced advertising capabilities and massive audience.

Facebook 145
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Facebook Messenger: The Complete Guide for Business

Hootsuite

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email.

Facebook 145
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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. And since Instagram can seem especially daunting for a B2B company (because, let’s face it, a photo of a product or service is boring), we’ve p

B2B 126
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How To logout from WhatsApp: Try These 6 Easy Steps For Any Devices

BeingOptimist

Today, in this blog I will let you know the latest tips & tricks about how to logout from WhatsApp. Before starting, It is important for us to know that WhatsApp is one of the most popular free instant messaging cross-platform apps in the world. It is used by millions of people to share stories, photos, videos, text, and other media files. It is one of the most downloaded apps in the Google Play store.

iPad 139