February, 2020

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

Skills 202

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

Data 200

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020

The Realtime Report

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. The internet has improved our lives in countless ways.

Tips 185

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Toxic Backlinks - How They Hurt SEO, and How to Get Rid of Them

Social Media Today

Backlinks are important to SEO, but not all backlinks help you. Backlinks from sites with low trust scores or ‘spammy’ sites can harm your rankings

SEO 171

Social Media Marketing Checklist: What to Include in Every Post

agora pulse

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Worried that you’re going to get distracted and forget some of the basics? We’ve got you covered.

More Trending

The Limitations of the Boost Button

Jon Loomer

I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button.

How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever.

8 of the Coolest Jobs for Animal Lovers

The Realtime Report

8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place!

Linkedin Has Confirmed That LinkedIn Stories Are Coming Soon

Social Media Today

LinkedIn has confirmed that it's working on its own version of Stories which will soon be launched to all users on the platform

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Write Social Calls-to-Action That Really Move Your Audience

agora pulse

Sure, people looking at your social posts is great. But you want your audience to do more than just look. You want them to do something. These tips can help inspire action.

How To 158

Is a Crisis Always Bad for the Brand?

Meltwater

Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>. Marketing PR & Comms Crisis Management Reputation Management

Brands 139

Data-driven vs data-informed creativity: 6 experts share their visions

Audiense

The debate around whether organizations should adopt a data-driven or a data-informed approach is not new. However, the concept of technocreativity is now beginning to make good advertising sense.

Data 130

A 7-Step Guide: How to Write a Winning Scholarship Essay?

SocialFish

Writing a scholarship essay is never easy. Not only it takes time, creativity, and skills to reflect your thoughts on a paper; it also puts too much pressure on students because an essay is what defines whether they will get a scholarship or not.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Calculate Your SEO Business Case

The Realtime Report

How to Calculate Your SEO Business Case. By Wendy Gooseberry. Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process.

SEO 172

Facebook Adds New Option to Create 3D Photos From Any 2D Image

Social Media Today

Facebook has added a new process which can convert any 2D image into a 3D Facebook post by simulating depth

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting.

Report 155

A Survey of Targeted Facebook Ad Users [Results]

Jon Loomer

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I decided to run my own experiment to survey those I was targeting. The results are pretty interesting! In this post, I wanted to share the results of that survey and what they mean to me. The Experiment.

Survey 124

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[Interview] How The Metrics Factory is 'waking up' client audiences

Audiense

The rise of a cookie-less world, which will be a reality in two years, has the ability to change the paid media ecosystem currently dominated by programmatic marketing, forcing brands to invest in high quality content.

The Pros and Cons of a Balance Transfer

SocialFish

A balance transfer is an excellent way to save money and get out of debt easier and faster. But if you don’t know how to use it efficiently and responsibly, it can result in more debt and will even take a toll on your credit score.

3 of the Highest Paying Information Technology Jobs

The Realtime Report

3 of the Highest Paying Information Technology Jobs. It’s no secret that industries involving tech are some of the fastest expanding of any in the world.

Skills 142

Facebook's Rolling Out a New Design for Messenger Which Will See The Removal of the Discover Tab

Social Media Today

Facebook is rolling out a new update for Facebook Messenger which looks to simplify and focus your messaging experience

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Gets Reel(s) About Going After TikTok

agora pulse

Look out, TikTok. Instagram Reels is ready to one-up you. Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days.

6 Essential Roles of the Modern Marketing Team

Meltwater

With the fast-paced evolution of modern marketing, your team needs the talent and knowledge to keep up. Could your current team members be lacking in must-have modern marketing skills?Build Build Your… Read More >>>.

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How to get More Email Signups with Instagram Marketing

Ignite Social Media

With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands.

How to Know if You Were Illegally Fired from Your Job

Socialmedia.biz

Being fired never feels good. While you may have had some hints indicating your job might be in danger, it still never feels good when you suddenly have to pack up your cubicle and take a walk of shame. Getting fired almost always feels wrong.

How To 116

Handling Business: 9 Tips for Long-Term Success

The Realtime Report

Handling Business: 9 Tips for Long-Term Success. Did you know that there are 27 million Americans who consider themselves to be entrepreneurs? When it comes to handling business, how many of these people are setting themselves up for long-term success? Image by Gerd Altmann from Pixabay.

Tips 134

New Report Looks at TikTok Best Practices and Benchmarks for Brands

Social Media Today

Digital analytics company Conviva has published a new report into TikTok for brands, including best practice tips and benchmarks based on industry-specific perfomance

Report 171

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Everyone loves a good story. Especially an Instagram Story. But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. Stories only exist in the Instagram feed for 24 hours, then they disappear.

13 of the Best Free Social Media Management Tools

Later

Want to know what free social media management tools the top industry pros can’t live without? We’ve got you covered! Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social.

The State of Social Ad Spend 2020

Ignite Social Media

Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39

Buy 118

6 Quick Steps: How To Delete WhatsApp Group Permanently

BeingOptimist

Today in this article I will let you know the latest tips & tricks about how to delete WhatsApp group permanently. Before beginning, it is very important for us to know a few essential details about our journey from SMS to WhatsApp. Let us start now.

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