February, 2020

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

Skills 202

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

Data 197

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020

The Realtime Report

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. The internet has improved our lives in countless ways.

Tips 185

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 TED Talks Every Social Media Pro Should Watch

Social Media Today

Get a better understanding of the processes and implications of social media adoption, and why that matters for business, with these TED Talks sessions

How to Write Social Calls-to-Action That Really Move Your Audience

agora pulse

Sure, people looking at your social posts is great. But you want your audience to do more than just look. You want them to do something. These tips can help inspire action.

How To 160

More Trending

How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever.

Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers.

8 of the Coolest Jobs for Animal Lovers

The Realtime Report

8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place!

Facebook Launches New Creator Studio Mobile App

Social Media Today

Facebook has launched a new Creator Studio app, providing more insights, editing and posting tools on the go

Mobile 166

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Marketing Checklist: What to Include in Every Post

agora pulse

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Worried that you’re going to get distracted and forget some of the basics? We’ve got you covered.

Is a Crisis Always Bad for the Brand?

Meltwater - PR

Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>. Marketing PR & Comms Crisis Management Reputation Management

Brands 138

A 7-Step Guide: How to Write a Winning Scholarship Essay?

SocialFish

Writing a scholarship essay is never easy. Not only it takes time, creativity, and skills to reflect your thoughts on a paper; it also puts too much pressure on students because an essay is what defines whether they will get a scholarship or not.

[Interview] How The Metrics Factory is 'waking up' client audiences

Audiense

The rise of a cookie-less world, which will be a reality in two years, has the ability to change the paid media ecosystem currently dominated by programmatic marketing, forcing brands to invest in high quality content.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 of the Highest Paying Information Technology Jobs

The Realtime Report

3 of the Highest Paying Information Technology Jobs. It’s no secret that industries involving tech are some of the fastest expanding of any in the world.

Skills 142

IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration

Social Media Today

Instagram is working on a new monetization process for IGTV content, which could give the platform a much-needed boost

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting.

Report 145

6 Essential Roles of the Modern Marketing Team

Meltwater - PR

With the fast-paced evolution of modern marketing, your team needs the talent and knowledge to keep up. Could your current team members be lacking in must-have modern marketing skills?Build Build Your… Read More >>>.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Pros and Cons of a Balance Transfer

SocialFish

A balance transfer is an excellent way to save money and get out of debt easier and faster. But if you don’t know how to use it efficiently and responsibly, it can result in more debt and will even take a toll on your credit score.

How to get More Email Signups with Instagram Marketing

Ignite Social Media

With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands.

Handling Business: 9 Tips for Long-Term Success

The Realtime Report

Handling Business: 9 Tips for Long-Term Success. Did you know that there are 27 million Americans who consider themselves to be entrepreneurs? When it comes to handling business, how many of these people are setting themselves up for long-term success? Image by Gerd Altmann from Pixabay.

Tips 136

Instagram is Testing a New Trimming Tool for Instagram Stories Clips

Social Media Today

Instagram is working on a new video trimming feature for Instagram Stories, which would be a welcome update for creators

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers?

How to Know if You Were Illegally Fired from Your Job

Socialmedia.biz

Being fired never feels good. While you may have had some hints indicating your job might be in danger, it still never feels good when you suddenly have to pack up your cubicle and take a walk of shame. Getting fired almost always feels wrong.

How To 115

The Limitations of the Boost Button

Jon Loomer

I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button.

13 of the Best Free Social Media Management Tools

Later

Want to know what free social media management tools the top industry pros can’t live without? We’ve got you covered! Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social.

How to Calculate Your SEO Business Case

The Realtime Report

How to Calculate Your SEO Business Case. By Wendy Gooseberry. Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in the business community. Image by Diego Velázquez from Pixabay.

SEO 133

5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns

Social Media Today

Interactive content can help you generate more engagement, more leads and more sales. These tools will help you run more effective social media contests

Instagram Gets Reel(s) About Going After TikTok

agora pulse

Look out, TikTok. Instagram Reels is ready to one-up you. Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days.

Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing.

B2B 161

The State of Social Ad Spend 2020

Ignite Social Media

Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39

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Instagram Tests New Chronological Feed with “Latest Posts” Prototype

Later

The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed.

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