July, 2018

Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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Trending Sources

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Buffer Social

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Infographic on My Next Job

Ari Herzog

This infographic displays the most frequent words for my preferred job description. Culled from a dozen job vacancies posted on LinkedIn, small words appear a few times and large words appear a lot.

6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality!

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8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you.

How To Create Strong Workplace Culture and Improve Mental Health At Your Organization (Webinar)

SocialFish

Join the Mental Health Task Force of Polk County and Jamie Notter on Wednesday at this awesome webinar hosted by NeonCRM!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

Instagram Expands Test of Questions in Stories, is Trialing a Persistent Stories Bar

Social Media Today

Instagram's giving more people access to its new Stories questions tool, and testing a different layout option to emphasize Stories

How Social Signals Impact Your SEO

Harp Interactive

You may know the basics about search engine optimization (SEO). Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands. But are you aware of the impact a robust social media marketing program has on your website’s search engine ranking?

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[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Hey Sean – Thanks for all the guidance you provide through your articles. I have a small blog and want to grow it and I have read a lot about back-link building.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Guest Post by Danielle Heiny. As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior.

The #1 Reason You Struggle with Work-life Balance and Technology Distraction

SocialFish

Guest post By Meico Marquette Whitlock. ————-. I’m often asked why so many people struggle with work-life balance and technology distraction. The truth has nothing to do with your work or technology.

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Who is social media's AR winner? Listly by Sherrilynne Starkie.

How to Build a Personal Brand with Content Marketing

Social Media Today

Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Not convinced?

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Social Media Managers And Digital Pros – How to Keep Track of Your Tasks When You’re Offline

SocMed Sean

Today’s guest post comes from Sean Blaney, the co-founder of CalendarTable.com. Among other things, Sean’s business provides provides access to highly personalized calendar printout formats so you can add photos, quotes or other inspiring material at your disposal. That way, you can get the most out of your day, week or month, depending on how you plan your time.

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer.

How to Schedule Tweets to Maximize Reach and Engagement

Buffer Social

Even though Twitter has introduced an algorithm to its timeline , most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

[Cool Infographic Friday] Understanding SEO in 2018

SocialFish

Scroll down for some of the real gold. See here for the full intro and explanation. Photo by Marten Newhall on Unsplash. Cool Infographic Friday

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Twitter Releases Major Events Calendar for July to Help with Strategic Planning

Social Media Today

Twitter has released the latest version of its monthly major events calendar, covering all the key dates to be aware of in July

How to Use Social Media to Sell More Products

Rebekah Radice

Social media is more than a traffic and engagement driver. It’s also one of the best ways to sell more products and increase sales. Sure, it takes time to build trust with your audience, but as you do… … that trust turns into motivation to purchase.

[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

Recently, if you heard curse words while enjoying your coffee and pastry at Panera… it might have been my fault. The other day, I was helping another aspiring blogger understand some of the key performance indicators (KPIs) that I use when evaluating which posts “work” and which ones don’t. We were sharing coffee and going through Google Analytics when she literally yelled (and I mean YELLED): Holy Cr@p! Look At Your Bounce Rates!

5 Powerful Pinterest Tools to Skyrocket Your Pinterest Traffic

Socially Sorted

If you’re looking for Pinterest Tools to skyrocket your Pinterest traffic and shares, then you’ve hit the right post! In this post I share 5 powerful Pinterest tools that have helped to catapult Pinterest to the highest referring social media platform for my blog. // Read More.

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8 Social Media Automation Features You Need to Start Using Right Now

agora pulse

Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It ). But it can also be a life saver. In the above blog post, I mostly got angry at the “set it and forget it” mentality some people promote.

Best Practices for Working with a PR Agency

Meltwater

Those who work at public relations agencies have a reason to smile these days. The agency business is projected to grow substantially over the next five years, according to a… Read More >>>.

Facebook Ads are Changing the Way Universities Market Themselves to Prospective Students

Social Media Today

How are higher education institutions utilizing Facebook ads to maximize their results? Here are some insights into the strategies of several universities

8 Tactics For A More Interactive Blog

Razor Social

More interaction with your blog visitors means visitors stay longer so you have a better chance of building a relationship with them and converting them. Do you use the tools that are available to encourage interaction on your blog? Do you want to be more social on your blog?