July, 2018

Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018.

Brands 113

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

Tools 193

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Buffer Social

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies.

Study 114

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

Brands 245

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. It was held at the head office of CIRA in Ottawa.

More Trending

5 Social Media Automation Tools to Help You Manage Your Time More Efficiently

Social Media Today

Social media automation, used the right way, can save you time and amplify your results. Here are five social media automation tools worth exploring

Tools 169

How Social Signals Impact Your SEO

Harp Interactive

You may know the basics about search engine optimization (SEO). Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands. But are you aware of the impact a robust social media marketing program has on your website’s search engine ranking?

SEO 239

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

How To Create Strong Workplace Culture and Improve Mental Health At Your Organization (Webinar)

SocialFish

Join the Mental Health Task Force of Polk County and Jamie Notter on Wednesday at this awesome webinar hosted by NeonCRM!

Facebook Reactions Usage is Rising - Can Brands Use That to Advantage?

Social Media Today

New research shows that the use of Facebook's Reactions emoji response tools is rising, which may present new opportunities

Every thing About Electronic Private Network, or VPN

Dave Fleet

What is definitely a VPN? Free VPNs available, although a lot of operate with restrictions in data and also other features. This is certainly great if you just want a single application to hook up to the proxy like the previously mentioned voting scheme nevertheless not so excellent if you wish to redirect the entire net connection. If it’s attaching to a work network, the IT kurator can offer the best address.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Social Media Automation Features You Need to Start Using Right Now

agora pulse

Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It ). But it can also be a life saver. In the above blog post, I mostly got angry at the “set it and forget it” mentality some people promote.

6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality!

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Who is social media's AR winner? Listly by Sherrilynne Starkie.

The #1 Reason You Struggle with Work-life Balance and Technology Distraction

SocialFish

Guest post By Meico Marquette Whitlock. ————-. I’m often asked why so many people struggle with work-life balance and technology distraction. The truth has nothing to do with your work or technology.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Tips for Writing Website Content Your Visitors and Google Will Love [Infographic]

Social Media Today

Here are some quick, simple tips to improve the performance of your website content

Google 168

On Why You Should Be Chosen howto Produce a Powerful Essay

Dave Fleet

1 manner of looking at writing is always to think of your own writing as someone. I began composing a notice. You can also read the complete foreword on my own site. You’ve been writing for approximately five decades today, and you have to have a authoritative, snappy style to your own own creating. You’re inclined to make these errors regularly as you’re writing an extensive component of composition. Today you’re prepared to start your initial novel.

Sample 150

The Most Important Elements in Your Social Media Budget

Rebekah Radice

Every entrepreneur understands the importance of budgeting time and money. After all, no one has unlimited resources, especially when it comes to social media. That’s why monitoring costs and developing a realistic budget makes sense. It ensures that you never spend what you don’t have.

[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Hey Sean – Thanks for all the guidance you provide through your articles. I have a small blog and want to grow it and I have read a lot about back-link building.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top Benefits of Using Social Media for Business

yMarketingMatters

“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

Building Your Social Media Team Structure for Success

agora pulse

Building your social media team structure is critical when more than one person manages your social media. Whether you’re an independent consultant who needs to communicate with your client or an ad agency who is managing several accounts, coordination is key.

Team 142

A Quick Guide to IGTV [Infographic]

Social Media Today

Thinking about starting your own IGTV channel? Check out this overview of Instagram's latest addition

Benefits Of Video Gaming

Dave Fleet

A fantastic faculty composition does not need to be lengthy. I expect these tips assist one to compose a amazing faculty article. The sad facts are that the majority of university application essays aren’t really great. Each university will request that you just respond to various essay concerns. That is definitely the most crucial point you could do in composing a great college admissions essay. Defeat round the standard university entry article words.

Video 150

How to Create a Social Media Calendar (and What You Need in It)

Rebekah Radice

Do you scramble to find content to post on social media? Rush to share something because you feel the pressure to post? If you struggle to organize, plan, and post content to social media… there’s a better way!

[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

Recently, if you heard curse words while enjoying your coffee and pastry at Panera… it might have been my fault. The other day, I was helping another aspiring blogger understand some of the key performance indicators (KPIs) that I use when evaluating which posts “work” and which ones don’t. We were sharing coffee and going through Google Analytics when she literally yelled (and I mean YELLED): Holy Cr@p! Look At Your Bounce Rates!

#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Guest Post by Danielle Heiny. As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior.

Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.