July, 2018

Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018.

Brands 113

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

Tools 215

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Trending Sources

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Buffer Social

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies.

Study 114

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

Brands 205

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. It was held at the head office of CIRA in Ottawa.

What associations need to know about facebook’s new political content rules

SocialFish

This post originally appeared on Mizz Information. Ah Facebook…always looking for new/better ways to be transparent and to protect our security.

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How Social Signals Impact Your SEO

Harp Interactive

You may know the basics about search engine optimization (SEO). Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands. But are you aware of the impact a robust social media marketing program has on your website’s search engine ranking?

SEO 248

8 Social Media Automation Features You Need to Start Using Right Now

agora pulse

Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It ). But it can also be a life saver. In the above blog post, I mostly got angry at the “set it and forget it” mentality some people promote.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you.

Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Social Media Automation Tools to Help You Manage Your Time More Efficiently

Social Media Today

Social media automation, used the right way, can save you time and amplify your results. Here are five social media automation tools worth exploring

Tools 171

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer.

How To Create Strong Workplace Culture and Improve Mental Health At Your Organization (Webinar)

SocialFish

Join the Mental Health Task Force of Polk County and Jamie Notter on Wednesday at this awesome webinar hosted by NeonCRM!

Building Your Social Media Team Structure for Success

agora pulse

Building your social media team structure is critical when more than one person manages your social media. Whether you’re an independent consultant who needs to communicate with your client or an ad agency who is managing several accounts, coordination is key.

Team 169

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Hey Sean – Thanks for all the guidance you provide through your articles. I have a small blog and want to grow it and I have read a lot about back-link building.

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Who is social media's AR winner? Listly by Sherrilynne Starkie.

Facebook Reactions Usage is Rising - Can Brands Use That to Advantage?

Social Media Today

New research shows that the use of Facebook's Reactions emoji response tools is rising, which may present new opportunities

Top Benefits of Using Social Media for Business

yMarketingMatters

“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The #1 Reason You Struggle with Work-life Balance and Technology Distraction

SocialFish

Guest post By Meico Marquette Whitlock. ————-. I’m often asked why so many people struggle with work-life balance and technology distraction. The truth has nothing to do with your work or technology.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

Did you hear the latest social media stats? YouTube is more popular with teens than Facebook. Only 51% of teens in the United States still use Facebook while 85% say that they use the video-sharing platform.

[Comic] Three Lessons You Should Learn From Facebook and Cambridge Analytica

SocMed Sean

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day?

Brands 146

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Successfully Integrate Lifestyle Content into Your Social Media Strategy

Social Media Today

Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience

Best Practices for Working with a PR Agency

Meltwater

Those who work at public relations agencies have a reason to smile these days. The agency business is projected to grow substantially over the next five years, according to a… Read More >>>.

How Page Load Speed Affects Your Business

Socialmedia.biz

Research has shown that almost half of all internet users will only wait for two seconds for a website to load. On top of that, 79% of consumers who experience trouble with a given website won’t return. 44% of them claim they would then advise others to avoid the site.

Sites 130

Facebook’s New Ad Transparency Feature: What Marketers Need To Know

agora pulse

In the wake of the Cambridge Analytica scandal and in a bid to be more transparent with its users, Facebook has launched a new ad transparency feature that lets you see all of the ads a page is running.

[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

Recently, if you heard curse words while enjoying your coffee and pastry at Panera… it might have been my fault. The other day, I was helping another aspiring blogger understand some of the key performance indicators (KPIs) that I use when evaluating which posts “work” and which ones don’t. We were sharing coffee and going through Google Analytics when she literally yelled (and I mean YELLED): Holy Cr@p! Look At Your Bounce Rates!

Facebook Post Reach: Post-Level Reporting

Jon Loomer

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach.

Report 128

10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

The Ins and Outs of PR for Product Launches

Meltwater

Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>.

What’s the Difference Between Social Listening and Social Media Monitoring?

Ignite Social Media

As social media marketers, we get all sorts of questions about social trends. One recent common question we’ve been getting is about social listening, and how businesses can utilize it. See below for a breakdown of what you need to know about social listening. What is social listening?

The Best Social Media Platforms for Location-Based Small Businesses

agora pulse

No two small businesses have the same social media marketing objectives. That’s why it’s so important to create a targetted social media marketing plan that takes your location, target market, products and services, and sales objectives into account.