Audiense

JULY 16, 2018

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018. This year, LiveChat & Chatbots has emerged as a new sector (within the Social & Relationships category) encompassing almost 100 new platforms. “Both text-based and voice-based chatbots have had a

Brands 101

Brands Startup Influencer Hubspot 101

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second).

Tools 170

Tools Social Media Netvibes Lithium 170

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times to post have been released. (At Buffer, we contributed to this too!

Study 111

Study Social Media Overview Aggregator 111

Waxing UnLyrical

JULY 12, 2018

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

Brands 185

Brands Banking Consultant Creative Commons 185

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Sherrilynne Starkie

JULY 10, 2018

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

Proposal 256

Proposal Facebook Policies Communities 256

SocMed Sean

JULY 23, 2018

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality!

Social Media 242

Social Media Avatar Virtual World Metadata 242

agora pulse

JULY 31, 2018

Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It ). But it can also be a life saver. In the above blog post, I mostly got angry at the “set it and forget it” mentality some people promote. If I had to summarize what “bad” automation is, it would probably come down to this: if an automation tool is used to “set it and forget it”, then, it’s probably taking you to the dark side of automation.

Features 165

Features Social Media Social Media Management LinkedIn 165

yMarketingMatters

JULY 12, 2018

“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” Does this sound familiar? I hear this so often and just recently had this conversation with some business owners at a networking meeting. So I thought I would share my thoughts and hopefully this will help you.

Social Media 130

Social Media Education Engineering Meeting 130

Waxing UnLyrical

JULY 26, 2018

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Well, to start, look at what you’re probably doing right now that you need to fix.

Campaign 165

Campaign Content How To SEO 165

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. It was held at the head office of CIRA in Ottawa. A had a group of about a dozen members came together for a very lively discussion. I had my handy podcast a microphone on hand to capture some of it so that we could share the learning beyond that room.

Policies 231

Policies Project Metrics Sentiment 231

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Social Media

SocMed Sean

JULY 17, 2018

Today’s guest post comes from Kevin Nelson. Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Thanks to Kevin for sharing his insights on the skills that every marketer should learn.

Skills 220

Skills Marketing Posterous Team 220

Social Media Today

JULY 19, 2018

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018.

Analytics 167

Analytics Instagram Tools API 167

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.

Content 163

Content Training Marketing Industry 163

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. There are a couple of times in particular when reporting on post reach is useful… 1) When you want to consider organic results in your reporting for paid posts.

Report 162

Report Facebook Organization Metrics 162

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Social Media

The Social Media Hat

JULY 9, 2018

Wouldn't it be great to be able to view Twitter List content within Agorapulse so that you can reply, retweet or even assign that content?

List 167

List Twitter How To Content 167

Rebekah Radice

JULY 23, 2018

Every entrepreneur understands the importance of budgeting time and money. After all, no one has unlimited resources, especially when it comes to social media. That’s why monitoring costs and developing a realistic budget makes sense. It ensures that you never spend what you don’t have. It also helps you look ahead, forecasting and prioritizing what matters most to your business.

Social Media 133

Social Media Cost Curation Resources 133

SocMed Sean

JULY 11, 2018

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Hey Sean – Thanks for all the guidance you provide through your articles. I have a small blog and want to grow it and I have read a lot about back-link building.

Content 209

Content Buy Sites Energy 209

Social Media Today

JULY 22, 2018

While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business.

Social Media 168

Social Media Process 168

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Social Media

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge.

Apple 139

Apple Brands Tips Consultant 139

Meltwater

JULY 1, 2018

Those who work at public relations agencies have a reason to smile these days. The agency business is projected to grow substantially over the next five years, according to a… Read More >>>.

Project 130

Project 130

The Social Media Hat

JULY 23, 2018

To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.

Blogger 134

Blogger Content SEO 134

Jon Loomer

JULY 31, 2018

I’ve written previously about reporting on reach using Facebook Insights, both at the Page Level and the Post Level. Now we’ll dive into reporting on Facebook Paid Reach using Facebook Ads Manager. We’ll address some of the pitfalls in reporting inaccurate data, and how to identify Reach Overlap at the Ad, Ad Set, and Campaign levels. Remember that reach is a measure of unique users.

Report 126

Report Facebook Metrics Campaign 126

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Social Media

SocMed Sean

JULY 6, 2018

Just a quick asked/answered tip for today, but one that is asked pretty frequently. Hi Sean – Is there an easy way to leave a Facebook group without letting everyone in the group know that I left? Thanks! –Alaina. Facebook makes joining a Facebook group pretty easy. Just find the group and then click the “Join” button. If the group is an open group, you’ll be joined automatically.

Groups 206

Groups Groups Facebook Mobile 206

Social Media Today

JULY 29, 2018

Social media automation, used the right way, can save you time and amplify your results. Here are five social media automation tools worth exploring.

Social Media 168

Social Media Tools 168

Social Media Marketing

JULY 4, 2018

SEO is a never-ending race and marketers and bloggers know that. In order to achieve success in the SEO world, it's important to stay updated on Google's changes, impact and new avenues, therefore, these are some important pieces of advice on which practices you should avoid while optimising your content online. Link Building: Avoid Forum Posts John Mueller posted this after someone asked if Reddit comments are dofollow.

SEO 126

SEO NoFollow Reddit Forums 126

agora pulse

JULY 25, 2018

Growing your Twitter presence can seem a little daunting but by scheduling tweets in advance you can optimize your time and see more rapid growth. Why Should I Be Scheduling Tweets? If you’re asking yourself this question, I’ve got three main reasons for you. 1. Save time. Scheduling tweets can feel like a lot of work at first, but it can save you so much time on a day to day basis.

Twitter 125

Twitter How To Aggregator Analytics 125

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Social Media

The Social Media Hat

JULY 16, 2018

Here's how to build up, and maintain, the excitement the audience has for your presentation OUTSIDE of your presentation.

Social Media 156

Social Media Tips How To 156

Jon Loomer

JULY 16, 2018

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. Properly understanding reach tends to be a source of confusion for many marketers, particularly when it comes to reporting on Organic Facebook Reach.

Report 124

Report Facebook Sample Samples 124

SocMed Sean

JULY 20, 2018

Recently, if you heard curse words while enjoying your coffee and pastry at Panera… it might have been my fault. The other day, I was helping another aspiring blogger understand some of the key performance indicators (KPIs) that I use when evaluating which posts “work” and which ones don’t. We were sharing coffee and going through Google Analytics when she literally yelled (and I mean YELLED): Holy Cr@p!

Metrics 191

Metrics Analytics Blogger Questions 191

Social Media Today

JULY 24, 2018

Why do we feel so glued to social networks? Studies have shown that there's a strong psychological pull to them, as outlined in this graphic.

Social Media 167

Social Media Study Social Networking 167

Rebekah Radice

JULY 30, 2018

Do you scramble to find content to post on social media? Rush to share something because you feel the pressure to post? If you struggle to organize, plan, and post content to social media… there’s a better way! In this episode of the Brand Authority Podcast, I share the first of a three-part system on how to create your customized social media calendar.

Social Media 121

Social Media Startup How To Case Study 121