November, 2017

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management.

Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing.

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

Free Tools for Startups to Boost Social Media Presence

Webbiquity SMM

Guest post by Nick Rojas. While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Tips To Build Social Presence and Influence

The Realtime Report

Tips To Build Social Presence and Influence. This is the world of social media. Presence decides purpose and influence decides power. It pays to be in the power circle and here’s how you can do it. Choose your social media.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business.

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More Trending

Public Relations Trends: How to Explode Your PR with Visuals

Meltwater

Visual content is one of the public relations trends that has exploded recently. Put simply,… Read More.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition.

Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of.

3 Ways To Improve Productivity

The Realtime Report

3 Ways To Improve Productivity . We all want to boost our efficiency and enjoy a better work life balance, but it’s the time when we’re busiest that productivity proves the most elusive. We know that inefficiency in the workplace affects our customers, our employees and ultimately, our bottom line.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place.

5 Video Optimization Tips That Are Incredibly Easy to Follow

agora pulse

The following post was written by Anastasia Melet of wave.video. Video is an incredibly powerful way to connect with your audience on social media – but the format in and of itself is not necessarily the “magic bullet” you’ve been looking for.

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10 Things You Should Never Share on Social Media

Meltwater

With social media, the personal is the professional. If you rely on your online presence… Read More.

Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. REPORT.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Do you want a new way to generate leads for your business? I’ll let you in on a little secret: You need to start listening. Yep, it’s that simple. By intentionally listening to your customers, you’re able to target your niche audience and attract potential leads.

Routing Your Home: Be Sure To Get A Router That Improves Your Signal

The Realtime Report

Routing Your Home: Be Sure To Get A Router That Improves Your Signal. Every modern home or office needs at least one Wi-Fi router. Wireless internet is so prevalent these days that most people expect it to be available everywhere they go.

3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job?

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How I Got 24 Times More Views on LinkedIn

agora pulse

If you don’t feel like reading this entire post, let me give you the conclusion right here: By repeating a LinkedIn post 5 times, I was able to get 24 times more views in total than the very first post had. That first post got 109 views while the next 4 got a total of 2,547 views.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Earned and Paid Media Are Merging—and How It Impacts PR Pros

Meltwater

If there’s one constant in the world of public relations, it’s change. The profession is… Read More.

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Which Types of Content Perform Best on Instagram?

Jenn's Trends

We all wanna do our best and put our best foot forward on social media. Instagram is no exception. And, being such a highly visual platform, creating the best content is key! But, how do you know what will perform best on Instagram? That’s what I’m here to help you with!

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It Sucks When You Don’t Win

Waxing UnLyrical

So, not that long ago, I had a massive opportunity fall into my lap. It was big. Like REALLY big. Like the MUTHA of all proposals. I was so so SO excited about it, worked like a crazy person (with my biz partner) to pull it together. And though I say so myself, we did a crackerjack job.

Boost Your Business By Knowing What Resources Are Available

The Realtime Report

Boost Your Business By Knowing What Resources Are Available. Despite various economic downturns, statistics for new businesses have remained very consistent since 1995. About 80 percent of these enterprises fail in their first year.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

Pam Moore

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results.

How to Get More YouTube Comments on Your Videos

agora pulse

We all love sales, but when it comes to social media, engagement is the name of the game. And of all engagement, actual comments rank towards the top. This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site.

5 Ideas to Create Holiday PR Buzz

Meltwater

As we get deeper into the holidays, we in public relations may be in the… Read More.

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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day! Ramon will wake up any room at 8 am! He is such an energizing speaker, with a great sense of humor, knowledge and experience. It’s contagious.

4 Reasons Marketers Should Embrace Instagram Over Snapchat

Convince & Convert

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base.

Wireless Speakers Are A Great Choice For Your Home

The Realtime Report

Wireless Speakers Are A Great Choice For Your Home. How often do you entertain in your home? Is movie night a regular occurrence over the weekend? Does every sports fan on the block come to your house to watch the main event? If so, you could probably stand to upgrade your speakers.

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience.

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4 Ways to Effectively Use Instagram Polls

agora pulse

If you have ever used stickers on Instagram stories, you know how many options there are. Remember when Instagram released selfie stickers and geostickers ? Instagram hasn’t stopped there. Recently, the company launched a new interactive sticker called Instagram Polls.

Myth: PR Campaigns Can’t Be Measured

Meltwater

Have you ever proposed a new initiative or asked for an increased budget without knowing… Read More.

Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast.