November, 2017

Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing.

Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. REPORT.

Trending Sources

[WEBINAR] How to build a culture of innovation 12/5

SocialFish

Don’t miss this upcoming webinar , featuring me and Dan Stark from Nimble User/Community Brands, to be held on Tuesday, December 5, at 1:00pm eastern time.

It Sucks When You Don’t Win

Waxing UnLyrical

So, not that long ago, I had a massive opportunity fall into my lap. It was big. Like REALLY big. Like the MUTHA of all proposals. I was so so SO excited about it, worked like a crazy person (with my biz partner) to pull it together. And though I say so myself, we did a crackerjack job.

Giant: FREE Light & Fit Greek Zero Yogurt + Moneymaker Thru 1/18!

Giant Food Store Coupon Matchups & Deals

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition.

[Cool Infographic Friday] Influencer Marketing on Instagram

SocialFish

I like this one because it’s a good reminder that the most effective influencers, for Instagram in this case, are the “micro influencers” -the “advocates” – people with smaller audiences but deeper relationships. Via X-Cart.

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management.

2015 to 2017: Black Friday Trends

Audiense

Here at Audiense our vision is to ‘ democratize actionable insights ‘ How you ask? Through the extraction, compilation and analysis of data from a variety of social media channels.

Dollar General Coupon Matchups – Week Of 01/07- 01/13

Dollar General Coupon Matchups & Deals

4 Reasons Marketers Should Embrace Instagram Over Snapchat

Convince & Convert

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base.

10 Helpful Social Media Writing Tips For Businesses

agora pulse

Your social media strategy may include brand awareness, lead generation or customer retention and these factors are all achieved through one thing. Excellent social media writing skills.

Tips 21

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

[Cool Infographic Friday] Tips for Great Storytelling

SocialFish

Love this one!! H/T Poppulo. Photo by Andrew Measham on Unsplash. Cool Infographic Friday

Tips 48

NEW Giant Ad Scan For 1/12/18 Is Here!

Giant Food Store Coupon Matchups & Deals

10 Things You Should Never Share on Social Media

Meltwater

With social media, the personal is the professional. If you rely on your online presence… Read More.

Using Social Data to revolutionise Human Resources

Audiense

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept.

Data 20

17 Easy-to-Use Mobile Apps for Visual Storytelling

Socially Sorted

If you are looking for some great Mobile Apps for Visual Storytelling then look no more. I’ve compiled a list of visual content apps that will enable you to create awesome visual content from your mobile device no matter where you are. Let’s get started! Creating. // Read More.

Facebook Headache #6? We have a cure.

Janet Fouts

Have you been having issues editing link previews, titles or descriptions when you create a link post on Facebook? Or maybe you chose not to add Open Graph tags to your website because you didn’t want to deal with managing that extra code and update the markup all the time? I feel you.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

[Cool Infographic Friday] 51 Amazing Facts about WordPress

SocialFish

We love WordPress, SocialFish is built on it, so couldn’t resist this one. Tip o’ the hat to WebsiteBuilder for sending this along. Photo by Joey Kyber on Unsplash. Cool Infographic Friday

5 Ideas to Create Holiday PR Buzz

Meltwater

As we get deeper into the holidays, we in public relations may be in the… Read More.

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3 Benefits of Facebook Analytics

Jon Loomer

There’s one thing you can always count on with Facebook: new features. Well, make that two things: new features PLUS an occasional sense of dread and insecurity in how to successfully use and implement them.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Become a LinkedIn Influencer, Thought Leader, and Trusted Industry Voice

Devumi

Thought leaders are highly respected within their industries and wield a large amount of influence. Establishing yourself as one on LinkedIn will give your career a big boost.

Free Tools for Startups to Boost Social Media Presence

Webbiquity SMM

Guest post by Nick Rojas. While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses.

How To Start A Blog: The Ultimate Free Guide

The Social Media Hat

If you’ve been thinking about starting a blog, this is the place to start. How to determine your audience and focus, get your blog running, build an audience and make money

The Surprising Connection Between Fundraising and Workplace Culture

SocialFish

We’re excited to present a new webinar for the Foundation Center ! Here’s the description: At the heart of all organizational capacity building is workplace culture, and nonprofits and foundations are no exception to this rule.

A World Gone Social

Learn how companies must adapt to survive.

Myth: PR Campaigns Can’t Be Measured

Meltwater

Have you ever proposed a new initiative or asked for an increased budget without knowing… Read More.

????????? Cyber Monday: Discovering the online consumers

Audiense

Having delved into the trends and insights of Black Friday last week it was only right to take a look at the finale of the biggest shopping weekend of the year, Cyber Monday. Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015.

Facebook Domain Verification: Edit Link Previews

Jon Loomer

Back in September, I provided three tips on how you could continue to edit link previews when creating a Facebook post. This functionality had otherwise been taken away in an effort to combat fake news.

How to Get More YouTube Comments on Your Videos

agora pulse

We all love sales, but when it comes to social media, engagement is the name of the game. And of all engagement, actual comments rank towards the top. This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.