January, 2017

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

Tools 276

The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 228

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

More Trending

A Statement from Our CEO

Meltwater

I am an immigrant. Since 2005, I have been proud to call the US my… Read More.

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In 2017, Look to the Rainbow

Waxing UnLyrical

“2016, did the door hit you on the way out?” ” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me).

2017 Social Media Cheat Sheet – Updated!

SocialFish

Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck

How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers.

Class 149

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal.

B2B 132

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera.

How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

6 mobile app trends to watch in 2017

Socialmedia.biz

Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year.

Mobile 130

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! ——– It is no secret that your audience no longer resides within one channel.

Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget

Ignite Social Media

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year.

How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike.

How Often Should I Post to My Facebook Page?

agora pulse

As social media marketers, we are often asked how often we post to our Facebook pages. My answer to this FAQ is probably different from yours. And how often you post to Facebook is probably different than the last social media manager you spoke with.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[Infographic] PR and Marketing Reporting: Keys to Capturing KPIs

Meltwater

As PR and marketing reporting becomes essential in the modern comms department and folks move… Read More.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor.

CPC 129

12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

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Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Celebrating Wendy’s Tweets Is All Wrong

Convince & Convert

The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five?

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries?

Successful Pitches to Journalists–Stories from the Trenches

Meltwater

Public relations campaigns often include media outreach. But, as any PR pro who works in… Read More.

Tips to boost your video marketing (infographic)

Socialmedia.biz

Post by Take 1 Transcription. S tudies show that 69 percent of consumers would choose video over text to learn about a product or service. So are you doing all you can to give your business’s video marketing a boost? Here are some tips to enhance your video marketing.

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Hot Association Social Media Jobs This Week – January 13

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

3 Lessons We Learned with Facebook Location Pages

Ignite Social Media

Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world.

How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. You are supposed to focus on its problems and provide the reader with the professional solution.

Why Was My Facebook Ad Rejected?

agora pulse

Why was my Facebook Ad rejected seems to be a common question amongst social media marketers. In fact, soon after I posted “ What To Do When Your Facebook Ad Account is Suspended ,” I was asked “Why Was My Facebook Ad Rejected?”