January, 2017

The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick. Second, everyone is entitled to their own opinion, and no one should be harangued by anyone else just because they have an audience of some form. So I am not going to comment specifically about the various stories that have dominated U.S. headlines this past week.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social.

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The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Statement from Our CEO

Meltwater

I am an immigrant. Since 2005, I have been proud to call the US my… Read More.

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Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Currently, no third-party tools can automatically post scheduled content to your Instagram profile. Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces).

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How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. That’s why today we’ve got five easy tips you can add to your customer care strategy to help improve your brand’s customer experience. Be Personable.

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Delurk and Add a Comment in 2017

Ari Herzog

Beginning in 2009 and several more times over the years, I invited my blog readers to delurk and add a comment. Liz introduced herself. Warren thanked me for sharing a link. Bill shared a link. Debra arrived at my blog from someone else’s link. Jeff commented for the first time. Some people asked me questions. Others asked each other questions. Most just wrote hi. In my first blog post of 2017, can I interest you in joining them?

6 mobile app trends to watch in 2017

Socialmedia.biz

Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.

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How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Often Should I Post to My Facebook Page?

agora pulse

As social media marketers, we are often asked how often we post to our Facebook pages. My answer to this FAQ is probably different from yours. And how often you post to Facebook is probably different than the last social media manager you spoke with. And all of our answers might be right on the money. How often we post to our Facebook pages shouldn’t be arbitrary, but it shouldn’t be a one-size-fits-all rate.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold.

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Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget

Ignite Social Media

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. After working with a real client on this very exercise, I wanted to give you an inside glimpse of how we approached it. Step 1: Evaluate Previous Budget.

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Convert Blog Visitors to Social Media Followers

Socialmedia.biz

Post by Adi Englander. It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they also gain more traffic as their Alexa Rank goes up. Do you want to drive more blog traffic with social media?

Social Media Don’ts: 6 Things We Are Still Getting Wrong

Meltwater

It seems like we have been utilizing social media forever. Has it really been that… Read More.

Why Was My Facebook Ad Rejected?

agora pulse

Why was my Facebook Ad rejected seems to be a common question amongst social media marketers. In fact, soon after I posted “ What To Do When Your Facebook Ad Account is Suspended ,” I was asked “Why Was My Facebook Ad Rejected?” ” and “Why Was My Ad Account Suspended?” ” All of a sudden I became the advice columnist for people whose Facebook ad had been rejected!

Why Celebrating Wendy’s Tweets Is All Wrong

Convince & Convert

The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs.

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How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. You are supposed to focus on its problems and provide the reader with the professional solution. As long as you write about social media, you can concentrate on the particular online resource, analyze its advantages and disadvantages, and solve its current problems that reduce its work.

Social Media for Doctors: Connect with your Patients in the Digital Era

Devumi

Social media has become an integral part of people’s daily lives. So much so that professionals also use it to connect with clients. Social media for doctors has become even more essential. Not only for business, but also for fulfilling their mission. With all the issues and concerns that can pop up, social media can […]. The post Social Media for Doctors: Connect with your Patients in the Digital Era appeared first on Devumi.

Successful Pitches to Journalists–Stories from the Trenches

Meltwater

Public relations campaigns often include media outreach. But, as any PR pro who works in… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries? Digital marketing has come of age — and followers are no longer satisfied with generic updates from our pages. They expect a more personalized experience online. If we want to offer real value to our audience and customers we need to segment.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

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3 Lessons We Learned with Facebook Location Pages

Ignite Social Media

Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world. Last year, you probably got an update about the new Facebook Location pages and you might’ve even followed our team when we walked you through how to create them. If you still haven’t decided if it’s right for your brand, luckily, we’ve been experimenting for you and we’ve learned a few things.

It’s only ROI, but I like it: 3 ways to increase ROI from social media

Audiense

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media?

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How to Sell Your Products Online: Make Your E-commerce Store Successful!

Devumi

The Internet has had a significant impact on commerce, with more and more brands jumping online to sell their products. It has also opened opportunities for fledgling businesses to sell their trade to a wider audience. With everyone now using the Internet to build stores, you are in for a lot of competition when you […]. The post How to Sell Your Products Online: Make Your E-commerce Store Successful! appeared first on Devumi. Business Facebook Marketing Resource Twitter

5 Ways to Battle Fake News and Maintain Brand Integrity

Meltwater

Fake news. The term has become almost overused this past year, as stories from less… Read More.

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Growing and maintaining your audience on Instagram can be difficult. Using Instagram takeovers are a great way to grow your audience, get new eyes on your brand, or give your audience a “reward” for following you. In this post I’ll outline the key steps in creating a successful Instagram takeover. Define Your Takeover Goals and Benchmarks.

ISeeChange and NASA Launch Citizen Science App

The Realtime Report

ISeeChange and NASA Launch Citizen Science App. Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge.

Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your […]. Corporate Social Media social business Content Marketing