January, 2017

The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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Trending Sources

2017 Social Media Cheat Sheet – Updated!

SocialFish

Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

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How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

More Trending

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device.

The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! ——– It is no secret that your audience no longer resides within one channel.

Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Currently, no third-party tools can automatically post scheduled content to your Instagram profile. Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API?

A Statement from Our CEO

Meltwater

I am an immigrant. Since 2005, I have been proud to call the US my… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor.

How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers.

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Delurk and Add a Comment in 2017

Ari Herzog

Beginning in 2009 and several more times over the years, I invited my blog readers to delurk and add a comment. Liz introduced herself. Warren thanked me for sharing a link. Bill shared a link. Debra arrived at my blog from someone else’s link. Jeff commented for the first time.

12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Often Should I Post to My Facebook Page?

agora pulse

As social media marketers, we are often asked how often we post to our Facebook pages. My answer to this FAQ is probably different from yours. And how often you post to Facebook is probably different than the last social media manager you spoke with.

How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

Example: Facebook Ad Targeting and Results

Jon Loomer

There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close.

Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget

Ignite Social Media

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 mobile app trends to watch in 2017

Socialmedia.biz

Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year.

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Hot Association Social Media Jobs This Week – January 13

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Why Was My Facebook Ad Rejected?

agora pulse

Why was my Facebook Ad rejected seems to be a common question amongst social media marketers. In fact, soon after I posted “ What To Do When Your Facebook Ad Account is Suspended ,” I was asked “Why Was My Facebook Ad Rejected?”

Social Media Don’ts: 6 Things We Are Still Getting Wrong

Meltwater

It seems like we have been utilizing social media forever. Has it really been that… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

Jon Loomer

[NOTE: Information on this update is only beginning to emerge. I will update this post today as I receive additional information.]. Facebook is announcing a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands.

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram.

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How to Convert Blog Visitors to Social Media Followers

Socialmedia.biz

Post by Adi Englander. It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share.

Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries?

Successful Pitches to Journalists–Stories from the Trenches

Meltwater

Public relations campaigns often include media outreach. But, as any PR pro who works in… Read More.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal.

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3 Lessons We Learned with Facebook Location Pages

Ignite Social Media

Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world.

Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live.

Help Us Promote Community Manager Appreciation Day January 23

SocialFish

Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know?