Waxing UnLyrical
JANUARY 28, 2017
I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick. Second, everyone is entitled to their own opinion, and no one should be harangued by anyone else just because they have an audience of some form. So I am not going to comment specifically about the various stories that have dominated U.S. headlines this past week.
Pam Moore
JANUARY 4, 2017
As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together.
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The Social Media Hat
JANUARY 2, 2017
Out of over 80 articles published in 2016 about social media, blogging and email marketing, these 10 posts received the most attention and traffic. Make sure you've seen them!
Rebekah Radice
JANUARY 12, 2017
About to abandon Facebook marketing? Given up hope of ever reaching your target audience? I know how you feel! Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page.
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Jon Loomer
JANUARY 5, 2017
As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today.
agora pulse
JANUARY 3, 2017
Currently, no third-party tools can automatically post scheduled content to your Instagram profile. Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces).
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ari Herzog
JANUARY 3, 2017
Beginning in 2009 and several more times over the years, I invited my blog readers to delurk and add a comment. Liz introduced herself. Warren thanked me for sharing a link. Bill shared a link. Debra arrived at my blog from someone else’s link. Jeff commented for the first time. Some people asked me questions. Others asked each other questions.
Ignite Social Media
JANUARY 3, 2017
We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more.
Rebekah Radice
JANUARY 23, 2017
How would you rate your social media productivity? Would you say it’s a battle you might win, but tend to lose more often than not? If so, don’t beat yourself up. Staying productive while managing social media is tough. It requires: . Organization Awareness Commitment. But the great news? Each of those skills is attainable with the right plan in place.
Jon Loomer
JANUARY 4, 2017
No job. No money. No experience. No confidence. In late August of 2011, I started a business from nothing. This is the first in a series of posts that will explore entrepreneurship and my journey from nothing to profitability. I know. I usually write about Facebook ads. I’ll continue to publish blog posts about Facebook ads on Fridays. But I want to at least temporarily explore the life of an entrepreneur — an accidental entrepreneur at that.
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agora pulse
JANUARY 4, 2017
As social media marketers, we are often asked how often we post to our Facebook pages. My answer to this FAQ is probably different from yours. And how often you post to Facebook is probably different than the last social media manager you spoke with. And all of our answers might be right on the money. How often we post to our Facebook pages shouldn’t be arbitrary, but it shouldn’t be a one-size-fits-all rate.
Meltwater
JANUARY 1, 2017
Design is constantly changing, succinctly captured in Heidi Klum's Project Runway catchphrase: "One day you're… Read More.
yMarketingMatters
JANUARY 15, 2017
A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search.
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social.
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Rebekah Radice
JANUARY 9, 2017
Struggling to find great content to share on social media? Find that you’re endlessly searching for that perfect piece of content? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. That’s why you need a social media calendar.
Devumi
JANUARY 5, 2017
Learning how to sell on Etsy is a goal of many crafters. The online platform has become ubiquitous in the crafting and hobby world, and with good reason. There are dozens of businesses on it making very good money, and hundreds more that are still growing. If you do not believe that people are making […]. The post How to Sell on Etsy: Branding, Social Media, & Success appeared first on Devumi.
agora pulse
JANUARY 5, 2017
Why was my Facebook Ad rejected seems to be a common question amongst social media marketers. In fact, soon after I posted “ What To Do When Your Facebook Ad Account is Suspended ,” I was asked “Why Was My Facebook Ad Rejected?” and “Why Was My Ad Account Suspended?” All of a sudden I became the advice columnist for people whose Facebook ad had been rejected!
Meltwater
JANUARY 22, 2017
As PR and marketing reporting becomes essential in the modern comms department and folks move… Read More.
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Buffer Social
JANUARY 15, 2017
Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely!
Ari Herzog
JANUARY 4, 2017
I recently created a Twitter list all about President-elect Donald Trump. The list comprises three accounts: Trump himself who writes about everything under the sun, The Washington Post fact-checking team that provides true/false accuracy, and an anonymous third-party that provides humorous spin. Here’s an example of the three in action: The "Intelligence" briefing on so-called "Russian hacking" was delayed until Friday, perhaps more time needed to build a case.
Rebekah Radice
JANUARY 30, 2017
Are you using visual content within your social media posts? Want to know how you can make the most of visual marketing on Facebook, Pinterest, Instagram, and more? Sure you do! Because here’s the reality. If you’re not creating visually appealing content that captures audience attention, your competition is. Graphics can tell your company story, boost awareness, and drive additional traffic to your product or service.
Social Selling Masters
JANUARY 5, 2017
To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
JANUARY 5, 2017
3 Ways To Boost Your Career Using Social Media. Social media has many benefits, not just for businesses, but also for users seeking to better their careers. Media is now a daily part of people’s lives, not just for personal communication with friends and family, but social platforms are now used to help users get in contact with potential employers and vice versa.
Meltwater
JANUARY 3, 2017
Sponsored content is a hot topic right now. How does a savvy PR pro know… Read More.
Stay N' Alive
JANUARY 7, 2017
I’ve spent the last week at the Consumer Electronic Show here in Las Vegas seeing some pretty amazing technology and building lots of relationships with potential sponsors and manufacturers of some of the technology I review on Facebook, TV, and SocialGeek.tv. Going as media can be quite overwhelming. Prior to the show, with over 700,000 followers and an influencer pass (you have to prove you have over 500,000 followers to get one of these), I got pitched by LOTS of PR professionals trying
Socialmedia.biz
JANUARY 3, 2017
Post by Adi Englander. It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they also gain more traffic as their Alexa Rank goes up.
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Proactive Report
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.
Social Selling Masters
JANUARY 3, 2017
Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf.
The Realtime Report
JANUARY 31, 2017
Tips For Creating An Awesome Website. Whether you need a website for your business, or it’s just for personal use, there are many factors to consider. It’s also not as simple as being able to say WordPress or Drupal, etc. is the best website content management system to use because it all comes down to how you will be using your website. Lets look into this in a bit more detail.
Meltwater
JANUARY 4, 2017
The New Year brings excitement, promise and a new opportunity to sharpen your public relations,… Read More.
Ari Herzog
JANUARY 30, 2017
Women marching in London in 1911. Activism is defined as “a doctrine or practice that emphasizes direct vigorous action especially in support of or opposition to one side of a controversial issue.” Looking back over 1,700 blog posts spanning the past 10 years, I’ve written my share of controversial issues. I wrote about Facebook censorship and Foursquare scare tactics.
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