January, 2017

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The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick. Second, everyone is entitled to their own opinion, and no one should be harangued by anyone else just because they have an audience of some form. So I am not going to comment specifically about the various stories that have dominated U.S. headlines this past week.

Banking 213
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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together.

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The Top 10 Blog Posts from The Social Media Hat in 2016

The Social Media Hat

Out of over 80 articles published in 2016 about social media, blogging and email marketing, these 10 posts received the most attention and traffic. Make sure you've seen them!

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From Nothing

Jon Loomer

No job. No money. No experience. No confidence. In late August of 2011, I started a business from nothing. This is the first in a series of posts that will explore entrepreneurship and my journey from nothing to profitability. I know. I usually write about Facebook ads. I’ll continue to publish blog posts about Facebook ads on Fridays. But I want to at least temporarily explore the life of an entrepreneur — an accidental entrepreneur at that.

Training 146
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Currently, no third-party tools can automatically post scheduled content to your Instagram profile. Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces).

Instagram 144
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Delurk and Add a Comment in 2017

Ari Herzog

Beginning in 2009 and several more times over the years, I invited my blog readers to delurk and add a comment. Liz introduced herself. Warren thanked me for sharing a link. Bill shared a link. Debra arrived at my blog from someone else’s link. Jeff commented for the first time. Some people asked me questions. Others asked each other questions.

Comments 125

More Trending

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Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more.

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Best 10 Web Design Trends of 2016

Meltwater

Design is constantly changing, succinctly captured in Heidi Klum's Project Runway catchphrase: "One day you're… Read More.

Trends 148
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Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today.

Facebook 146
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How Often Should I Post to My Facebook Page?

agora pulse

As social media marketers, we are often asked how often we post to our Facebook pages. My answer to this FAQ is probably different from yours. And how often you post to Facebook is probably different than the last social media manager you spoke with. And all of our answers might be right on the money. How often we post to our Facebook pages shouldn’t be arbitrary, but it shouldn’t be a one-size-fits-all rate.

Facebook 128
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social.

B2B 175
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How to Sell on Etsy: Branding, Social Media, & Success

Devumi

Learning how to sell on Etsy is a goal of many crafters. The online platform has become ubiquitous in the crafting and hobby world, and with good reason. There are dozens of businesses on it making very good money, and hundreds more that are still growing. If you do not believe that people are making […]. The post How to Sell on Etsy: Branding, Social Media, & Success appeared first on Devumi.

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely!

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When to Use Sponsored Content

Meltwater

Sponsored content is a hot topic right now. How does a savvy PR pro know… Read More.

Content 141
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The ABC’s of Business: Always Be Connecting

Social Selling Masters

To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer.

LinkedIn 102
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Why Was My Facebook Ad Rejected?

agora pulse

Why was my Facebook Ad rejected seems to be a common question amongst social media marketers. In fact, soon after I posted “ What To Do When Your Facebook Ad Account is Suspended ,” I was asked “Why Was My Facebook Ad Rejected?” and “Why Was My Ad Account Suspended?” All of a sudden I became the advice columnist for people whose Facebook ad had been rejected!

Facebook 123
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3 Ways To Boost Your Career Using Social Media

The Realtime Report

3 Ways To Boost Your Career Using Social Media. Social media has many benefits, not just for businesses, but also for users seeking to better their careers. Media is now a daily part of people’s lives, not just for personal communication with friends and family, but social platforms are now used to help users get in contact with potential employers and vice versa.

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PR Professionals: THIS is How You Pitch Media

Stay N' Alive

I’ve spent the last week at the Consumer Electronic Show here in Las Vegas seeing some pretty amazing technology and building lots of relationships with potential sponsors and manufacturers of some of the technology I review on Facebook, TV, and SocialGeek.tv. Going as media can be quite overwhelming. Prior to the show, with over 700,000 followers and an influencer pass (you have to prove you have over 500,000 followers to get one of these), I got pitched by LOTS of PR professionals trying

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Convert Blog Visitors to Social Media Followers

Socialmedia.biz

Post by Adi Englander. It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they also gain more traffic as their Alexa Rank goes up.

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5 PR and Social Media Resolutions for 2017

Meltwater

The New Year brings excitement, promise and a new opportunity to sharpen your public relations,… Read More.

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The 5 Benefits of Using Video Content for Sales and Social Selling

Social Selling Masters

Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf.

Video 102
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How Fake News Affects PR

Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.

News 85
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Tips For Creating An Awesome Website

The Realtime Report

Tips For Creating An Awesome Website. Whether you need a website for your business, or it’s just for personal use, there are many factors to consider. It’s also not as simple as being able to say WordPress or Drupal, etc. is the best website content management system to use because it all comes down to how you will be using your website. Lets look into this in a bit more detail.

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Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your […].

Content 78
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Find Your Brand's Content Marketing Groove

Twist Image

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. and it will grow from there. There's an old adage that took hold in the early days of social media that seems to have been lost on those that have twisted these digital publishin

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4 Brands Getting Content Marketing Right

Meltwater

The majority of marketers have made content marketing a pillar of their marketing strategies, and… Read More.

Content 120
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why This Disney Movie is the Ultimate in Content Repurposing

The Social Media Hat

For 23 years, Disney has been marketing and re-releasing this classic, animated film, and with this year's new release, they're demonstrating the pinnacle of repurposing content.

Film 131
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5 Things To Keep In Mind When Creating A Facebook Canvas Ad

Ignite Social Media

[link]. So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of social content. The canvas ad format can allow for both an incredible captivating and compelling result or a totally disastrous flop, and the direction that yours takes is entirely in your own hands.

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ISeeChange and NASA Launch Citizen Science App

The Realtime Report

ISeeChange and NASA Launch Citizen Science App. Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research. The I SeeChange Tracker app, which was created in collaboration with NASA’s Orbiting Carbon Observatory-2 Mission, will further ISeeChange’s mission to empower communities to document weather and climate trends and provide a satellite view visualization of carbon dioxide, the greenhouse gas most directly con

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The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from.

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Smarts Brands Will Create Their Own Digital Products And Services

Twist Image

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising. Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers.