January, 2017

Trending Sources

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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Hot Association Membership and Marketing Jobs this week – January 26

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Turning Passive Audiences into Brand Evangelists

Spin Sucks

Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success.

Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks.

6 Social Media Trends That Will Take Over 2017

Sprout Social

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera.

Your Next Growth Hack Won’t Come from You

Simply Measured

It’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived.

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2017 Social Media Cheat Sheet – Updated!

SocialFish

Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck

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Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it.

A World Gone Social

Learn how companies must adapt to survive.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media.

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” ” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it.

5 Findings From Wendy’s Epic Week on Twitter

Simply Measured

Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

How to Use a Bullet Journal for Business

Spin Sucks

There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks.

The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by.

How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why There’s No Perfect Time to Post on Facebook

Buffer Social

There probably isn’t a single best time to share to social media.

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Facebook Live Sets Records on New Year’s Eve

SocialTimes Facebook

Facebook announced that use of its Facebook Live livestreaming feature reached record levels on New Year’s Eve.

Help Us Promote Community Manager Appreciation Day January 23

SocialFish

Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know?

New Influencer Marketing Research Has Four Key Findings

Spin Sucks

Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds. To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. Here is what they found.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction.

10 CEOs Make Predictions for Marketers

Meltwater

What do firm leaders think will happen to marketing this year? To find out, I turned… Read More.

The Complete Guide to Getting Started with Facebook Ads

Buffer Social

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.

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Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professional network, with more than 467 million members in over 200 countries and territories. But guess what?

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.