January, 2017

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

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Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries.

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. You are supposed to focus on its problems and provide the reader with the professional solution.

Style: Cover – Format: Embed Video

Aggregage

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Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels.

In 2017, Look to the Rainbow

Waxing UnLyrical

“2016, did the door hit you on the way out?” ” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2017 Social Media Cheat Sheet – Updated!

SocialFish

Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck

Activism Through Blogging

Ari Herzog

Women marching in London in 1911. Activism is defined as “a doctrine or practice that emphasizes direct vigorous action especially in support of or opposition to one side of a controversial issue.”

Infographic: 115 Facts You Never Knew About Social Media

The Realtime Report

Infographic: 115 Facts You Never Knew About Social Media. The post Infographic: 115 Facts You Never Knew About Social Media appeared first on The Realtime Report.

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Vimeo 150

A World Gone Social

Learn how companies must adapt to survive.

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose.

Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.

If the Media Boycotts the White House

Ari Herzog

Will life go on if the White House Press Corps boycotts the daily briefing? Yes, says David Frum , The Atlantic’s senior editor. He wrote a series of tweets on November 29, 2016 that suggest White House reporters boycott the daily briefings and focus on research-based accounting.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Tips For Creating An Awesome Website

The Realtime Report

Tips For Creating An Awesome Website. Whether you need a website for your business, or it’s just for personal use, there are many factors to consider. It’s also not as simple as being able to say WordPress or Drupal, etc.

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Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Currently, no third-party tools can automatically post scheduled content to your Instagram profile. Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API?

The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

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26 Words That People Use to Describe Donald Trump

Ari Herzog

Donald Trump was inaugurated four days ago — and my friends and family members continue to talk about our new President with mostly negative words. Authoritarian. Bully. Charlatan. Disturbing. Egomaniacal. Frightening. Gross. Hateful. Idiotic. Kleptocrat. Loudmouth. Megalomaniacal. Nepotist.

It’s All About.SOCIAL

The Realtime Report

It’s All About.SOCIAL. By Bill Glenn. Social media networks come and go. How many of us remember MySpace? How about Xanga? LiveJournal anyone? The beauty of a.SOCIAL domain, as opposed to another one, is that it evolves with you.

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A Statement from Our CEO

Meltwater

I am an immigrant. Since 2005, I have been proud to call the US my… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media.

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Measuring the Best Times to Post on Social Media

Sprout Social

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network.

Hot Association Social Media Jobs This Week – January 13

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Fact-Checking and Spinning Trump on Twitter

Ari Herzog

I recently created a Twitter list all about President-elect Donald Trump. The list comprises three accounts: Trump himself who writes about everything under the sun, The Washington Post fact-checking team that provides true/false accuracy, and an anonymous third-party that provides humorous spin.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.