September, 2014

What is Influencer Marketing?

SocialFish

Short answer – human to human interaction. Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*).

5 Reasons Why Your Social Media Marketing Efforts are not Working

yMarketingMatters

While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results.

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The Real Roadblock to Social Business Success

Webbiquity SMM

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today.

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Like It Or Not, Facebook Like-Gating Is Going Away

Firebelly

Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How do you Measure Success?

Direct Marketing Observations

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value.

Marketing Automation: Is Your Business Ready?

Saying It Social

So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets.

More Trending

How social media is like spaghetti sauce

Janet Fouts

I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce.

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013).

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Top 3 Firebelly Blog Posts Of August

Firebelly

Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.

Association Social Media: Philanthropy Ohio

SocialFish

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Video Is More Important Than Ever On Facebook

Firebelly

Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares.

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Wilmington’s Top 10 Tweeters

Saying It Social

For this week’s blog post, we set out to determine some of the largest twitter influencers in our local paradise of Wilmington, North Carolina. The post Wilmington’s Top 10 Tweeters appeared first on. Twitter Wilmington Brand Advocate influencer social influence social media influence social media marketing Tweeters twitter influence Twitter Marketing Wilmington NC Wilmington Twitter

15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!)

How to Use Content Curation To Grow Your Online Presence

SocialFish

Guest post by Don Sturgill. ————-. In the not-too-distant past, information could be difficult to come by. One might need to travel to a large library, special collections or the headquarters of an association to get technical data. The Internet changed all that.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Don’t Try to Sell a Celebrity Their Domain Name on Twitter

Bill Hartzer

Would you be interested in buying [link] and [link] ? I can provide proof of ownership. deadmau5. — ToodyNoodlez (@McQuakenbake) September 19, 2014.

Blinkist Makes Sure You Always Have Time To Read Non-Fiction

Kikolani

Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes?

5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s.

Sentimental Insights For CXO

Saying It Social

Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Seven Communication Sins That Kill Simplicity and Business

Convince & Convert

Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways.

Content Marketing Isn’t Always About Content Creation

SocialFish

This post is by Rich Becker and originally appeared on Words. Concepts. Strategies. It is reposted here with permission.

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer?

SendinBlue Review – Small Business Pricing with Enterprise Features

Kikolani

Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using.

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Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts.

Local SEO – Be Found!

Saying It Social

Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant? Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. The post Local SEO – Be Found! appeared first on.

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5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world.

Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.

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Digital Sabbaticals are Healthy

Ari Herzog

“It’s only by having some distance from the world that you can see it whole, and understand what you should be doing with it.” ” - Pico Iyer. Five days after logging off Facebook to spend time with family and enjoy the other side of the country, I returned to the social networking site and observed 6 private messages and 67 notifications. The messages were pithy and not time sensitive.

Introducing Ello, the New Ad-Free Social Network

Bill Hartzer

Ello is a new social network that has literally exploded onto the social networking scene. It’s in private beta right now, so you’ll need in Invite from someone to get an account.