September, 2014

5 Reasons Why Your Social Media Marketing Efforts are not Working

yMarketingMatters

While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results.

The Real Roadblock to Social Business Success

Webbiquity SMM

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today.

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How do you Measure Success?

Direct Marketing Observations

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value.

What is Influencer Marketing?

SocialFish

Short answer – human to human interaction. Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Marketing Automation: Is Your Business Ready?

Saying It Social

So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets.

More Trending

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

How Small Businesses Can Use Visual Content and Increase Conversions

Convince & Convert

Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t?

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Like It Or Not, Facebook Like-Gating Is Going Away

Firebelly

Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches.

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Wilmington’s Top 10 Tweeters

Saying It Social

For this week’s blog post, we set out to determine some of the largest twitter influencers in our local paradise of Wilmington, North Carolina. The post Wilmington’s Top 10 Tweeters appeared first on. Twitter Wilmington Brand Advocate influencer social influence social media influence social media marketing Tweeters twitter influence Twitter Marketing Wilmington NC Wilmington Twitter

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Don’t Try to Sell a Celebrity Their Domain Name on Twitter

Bill Hartzer

Would you be interested in buying [link] and [link] ? I can provide proof of ownership. deadmau5. — ToodyNoodlez (@McQuakenbake) September 19, 2014.

Association Social Media: Philanthropy Ohio

SocialFish

Blinkist Makes Sure You Always Have Time To Read Non-Fiction

Kikolani

Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes?

Why people don’t get Google+

Janet Fouts

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Sentimental Insights For CXO

Saying It Social

Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts.

15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!)

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer?

Are The Signs Pointing to the Demise of Google+ ?

SocialFish

This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

SendinBlue Review – Small Business Pricing with Enterprise Features

Kikolani

Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using.

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Top 3 Firebelly Blog Posts Of August

Firebelly

Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a.

How social media is like spaghetti sauce

Janet Fouts

I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce.

Seven Communication Sins That Kill Simplicity and Business

Convince & Convert

Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways.

5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s.

[Cool Infographic Friday] The Ultimate Social Media Images Cheat Sheet

SocialFish

Courtesy of: Prohibition PR. ————– ( photo credit ). More like this. Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] – What can you outsource?

Local SEO – Be Found!

Saying It Social

Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant? Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. The post Local SEO – Be Found! appeared first on.

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Video Is More Important Than Ever On Facebook

Firebelly

Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares.

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