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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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Email Marketing: How to Convert Without Discounts

Pixlee

And what’s more, you don’t even need to rely on discounts or wait for special offers in order to sell with email marketing. While many tricks for improving email conversion rely on heavy discounts and sales, some of the best email campaigns perform well because they’re personalized and connect with their customers.

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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. Watch the video below. If you’d rather read a summary, we’ve provided one just after the video embed below.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

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Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. Made popular by YouTube, unboxing videos can now be seen on almost all social media platforms. Inspiring UGC: Use Outstanding Packaging to Wow Your Customers.

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Fetching Friday – Resources Mashup, November Discounts & Life on Facebook

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. How to increase sales with video marketing – interview with James Wedmore on video sales letters and their effectiveness. November Discounts.

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A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Will your live video be seen after your broadcast is over? Step 1 to a successful live video: get your audience to actually see it.