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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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8 Things To Know About Social Media Compliance

Keyhole.co

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

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Semantics: Social Media Policy, or Guidelines?

SocialFish

As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. Almost all of these discussions support the development of a social media policy. Social Media. So what does this mean for social media?

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Snap Takes A Page From Netflix’s Handbook, Draws From User Data To Pick Programs

Forbes Social Media

Snap announces 10 new Snapchat original series, which it develops to reflect the tastes of its users.

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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. When most people begin to explore social media they usually start from the perception that social media is another marketing channel.

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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

Example 1: Putting Your Existing Data to Work. And, remember, you can also use other CRM data, such as the amount of time since a previous communication, in your Tailored Audiences campaigns. Example 3: Turning to Search Data. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As a social media marketer, you might be ill-prepared for these unpleasant experiences.