Remove Data Remove Fashion Remove Sentiment Remove Social Media
article thumbnail

How to Use Social Media for Market Research

Hootsuite

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research? But what exactly are you trying to learn?

Research 123
article thumbnail

The 7 Most Important Social Media Marketing Metrics

Keyhole.co

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics. Conversion social media metrics.

Metrics 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion. Watch the video below.

article thumbnail

Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages. However, you don’t own them.

article thumbnail

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105
article thumbnail

The social media customer service statistics brands need to know in 2022

Sprout Social

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

article thumbnail

Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. It is no wonder Wendy’s social media strategy focuses on younger audiences.