3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.

Study 62

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

Trending Sources

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms. media.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media

SocialFish

Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content.

How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Senator from Missouri, is one politician that has embraced social media in a big way.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

B2B 39

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram.

What to Consider When Building an In-House Social Media Team

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What is the ultimate purpose of your social media team?

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Market Research: Fashion Trends From NYC to LA.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

This isn’t to say that Facebook should be a central part of every company’s social strategy. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

Fashion and P.R. Social Media blogger events

Laurel Papworth

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. We appreciate the sentiment, but no thank you. Social Media Fashion. That’s the nature of social media: pay it forward.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. Determine Your Social Angle. Social Media Marketing Tips / How To

UGC 49

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence? They measure activity on three networks – Facebook, Twitter and Google+ – but where are the rest of 200+ social media networks if they really want to be a standard?

What You Can Learn from Dolce & Gabbana’s 5 Instagram Comment Types

Simply Measured

Instagram, the fastest growing social media platform ever , has become an indispensable tool for brands trying to reach their target audiences, understand those audiences better, and foster trust and credibility. 10 Social Media Trends You’ve Been Ignoring Download.

Study 16

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence? They measure activity on three networks – Facebook, Twitter and Google+ – but where are the rest of 200+ social media networks if they really want to be a standard?

6 Instagram Trends Marketers Should Know

Sprout Social

Being aware of the most popular Instagram trends could be the icing to your social media marketing cake. An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users.

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Social media has instigated a leveling effect on marketing. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Respond in a timely fashion.

It's Not Easy To Be A Loving Brand These Days

Twist Image

Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). Social media (and the openness that it brought) truly empowered a brand's values to come alive. fashion.

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

windmillnetworking.com

Social media is a fascinating and new medium for business es. If done right, social media can be an incredibly viral way of spreading the word about your company , brand, or product. 1) Listen and Understand Social Media Before You Implement.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? Social media has come of age.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?

The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This is to better understand public sentiment around the brand. ). Here are some of my favourites… Social media as a listening tool. Popular social media platforms like Twitter and Facebook are heavy-laden with juicy insights about your ideal customers.

Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. That’s why you shouldn’t throw all of your social media eggs into someone else’s basket.

Home Is Where Your Customers Are

Twist Image

"We see social media, primarily, as a paid channel at this point.". This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that here: Facebook And A New Era In Paid Media ), or paying for premium real estate in the Twitter feed for more people to see a brand's call to action. They are not social causes or non-profits. For years, the brand sentiment used to be that you needed to have your homebase (a website.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! As a social steward, youll serve as an.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. I say that as a social media guy. Is it social?

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

Let's apply this to the familiar topic of listening in social media. If must be serious; he has a matrix In proper consultant fashion, I decided to see what happens when we put these two ideas in a matrix. Think about the usual discussion of listening in social media.

Leaving Facebook

Twist Image

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. media.

Mobile Breaks Search. And Your Brand

Twist Image

It was an original sentiment, when I started writing about it, well over fifteen years ago. to a handful of social media platforms ( Facebook , Google , Twitter , etc.) Facebook's search functionality has yet to truly serve the consumer in this fashion. More than ever, brands have to realize that Facebook (and other social networks) could well be the Internet for most consumers. social media. social networking.

Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

When it comes to social media, we learn most from the people who have stepped out before us and generously share their experiences. About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 13 Observations From South by Southwest (SXSW) March 16th, 2010 |Written By: Jay Baer | View Comments Tweet As usual, this year’s South by Southwest Interactive conference was a blur.