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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Which means that video should be a vital part of your marketing or social campaign. But you don’t need a professional videographer to create professional-grade video content for your marketing or social media accounts. Clips with a Creative Commons 3.0 Internet-using humans are obsessed with videos.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

You could be trending without ending, and for the wrong reasons. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Check out for experts, vocal critics, trends, news, etc. Image via Pixabay , Creative Commons CC0. Are you socially alert?

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

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3 Websites Bringing Diversity to Stock

Later

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! Plus, they’re also a lifesaver when you’ve hit a creative block or don’t have the capacity or time to shoot new content. #1: Look no further. CreateHER Stock. Technology.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

It can be achieved if you work in marketing, sales or business development. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years. Image: Alexis Brown via Unsplash, Creative Commons CC0.

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Prospecting for new clients with social media

Socialmedia.biz

Photo by mkhmarketing / Creative Commons BY. Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Let’s review some of the reasons why your startup needs social media marketing to attract new clients or customers.