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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Someone visited our website and performed a specific action or group of actions that are important to us. How They’re Used Standard and custom events have the same uses, so we’ll group them together in this section. This, of course, would only apply when creating events that fire on your website.

Eventful 166
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I was comfortable creating audiences based on URLs, so that’s how I created some of my custom conversions. So, I usually create these particular custom conversions based on the confirmation page URL. Product Groups. Second, I create custom conversions to group products.

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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

There are a few groups that could benefit most from Gated Content. A second group that benefits is those who don’t have a website — or an effective website. Typically, you would need to provide a URL to your website for the final step. The final group is brands who have less technical expertise.

Content 209
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How Meta Could Leverage Outbound Clicks

Jon Loomer

There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Of course, the most valuable of these click metrics for advertisers would be the Landing Page View. But, of course, this may not be an option if you are sending someone to a website where your pixel doesn’t exist (like Amazon).

CPC 195
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you like customizing your objective, optimization, bid strategy, placements, and age group, you’re going to be disappointed. Country If you like to target refined groups, Advantage+ Shopping isn’t for you. I don’t want to sell membership to a current member or a specific course to someone who already bought it.

Campaign 171
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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120