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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Set group rules.

Groups 101
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How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Set group rules.

Groups 99
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Someone visited our website and performed a specific action or group of actions that are important to us. How They’re Used Standard and custom events have the same uses, so we’ll group them together in this section. Events: This is how we define an important action. Standard Events: Actions that are predefined by Meta.

Eventful 172
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Customize Meta Ad Creative by Placement

Jon Loomer

Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups. Each placement group has a different ideal aspect ratio (square, tall, or wide). Hover over the top line and you can edit the entire group.

Groups 142
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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182
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Have You Set Up Your Content Groupings Yet?

Small Business Mavericks

It’s called Content Grouping. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. If you find that the content grouping isn’t that popular, then stop blogging on that topic. I like this.

Groups 101