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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Social Learning.

Groups 101
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How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Social Learning.

Groups 99
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How to Use UTM Tracking Codes to Win At Social Media Measurement

agora pulse

How can you accurately measure the impact of social media on your website traffic? In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at. The Google campaign URL builder. By using UTM tracking codes.

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Social Media Updates January

yMarketingMatters

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. What’s your URL? This is brilliant !

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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