Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. When green visitors hit your homepage, they should be able to immediate route themselves to a section that meets their eco-friendly requirements.

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Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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B2B Strategy Marketing Case Study 62

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

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Team Marketing Collaboration Hubspot 115

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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Strategy Twitter Tips Marketing 52

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

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Brands Apple Cost Advertising 134

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. And within a few days, a meeting was set.

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Campaign Marketing B2B Conference 150

Social Media Strategies Summit

MARCH 11, 2021

With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. To mark February’s Black History Month, Pernod Ricard , the French wines and spirits conglomerate, teamed up with digital media marketing strategist Karen Civil to celebrate the work of Black female entrepreneurs.

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Brands Conference Hosting Conversation 226

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis. Catch all episodes here.

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Brands Content B2B Apple 147

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Meet Milena Farber. Before starting her career in digital marketing, Milena built an online community for pet lovers on Instagram that has over 200k followers.

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Social Media Management Social Media Badge Hosting 170

Buzz Marketing for Technology

OCTOBER 19, 2011

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? – With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution. So there you have it.

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Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. There is NO Passive Marketing with Social!

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Social Media Radian6 HootSuite Team 257

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

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Trends Facebook CPM CPC 146

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Subscribe to Brand Authority Podcast in iTunes. Find a way to answer it.

Conversation 60

Conversation Social Media Marketing Education 60

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

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Groups Groups Communities Organization 111

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 129

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

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Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 110

Social Media Marketing Atlassian Team 110

agora pulse

APRIL 30, 2020

For a few months, we members of Agorapulse’s Marketing team had a week in April circled on our calendars for our in-person work retreat. Our CMO, Michael Angiletta , had the challenge of converting our real-life event into a virtual retreat and also of making sure the Marketing team’s enthusiasm didn’t wane.

Marketing 114

Marketing How To Survey Team 114

Convince & Convert

DECEMBER 4, 2018

As organizations scale, they often have marketing functions sitting in many different areas. In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . Sometimes, this can be a challenge.

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Class Meeting Resources Template 149

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Team Examples Marketing Training 110

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels.

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Resources Telecommunications Collaboration Project 100

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

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B2B Marketing Metrics Survey 101

Socialized

AUGUST 26, 2017

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. What is social media marketing? Acquiring marketing talent.

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Social Media Marketing Privacy Campaign 100

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

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Marketing Committee Health Care Organization 144

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals.

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Analytics Report Social Media Google 137

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. . Creating a new ad group.

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Advertising Marketing Campaign Hashtag 142

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. These traces are derived from interactions such as likes, shares, or comments on posts in their feed or groups that they follow. How can marketers use social intent data?

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Data Social Media ROI B2B 62

Social Media Strategies Summit

MARCH 9, 2023

Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings. View this post on Instagram A post shared by Travel Tips & Dad Joke Hits (@tsa) As such, their meetings often focus on humor. This strategy doesn’t necessarily mean a formal, structured meeting.

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Team How To Social Media Management Trends 187

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

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Social Media Social Media Management Marketing Brands 134

Twist Image

AUGUST 21, 2011

Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Enjoy the conversation. digital marketing.

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Meeting Construction Project Advertising 85

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 106

Freelance Social Media

SEPTEMBER 3, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Tweetpeats: When Twitter Meets Television by Justin on September 3, 2009 I love television. This almost sounds like popping in a DVD with commentary and conversing with it. I also love Twitter. So, why not combine the two?

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Meeting Social Media Twitter Foursquare 143

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Affiliate marketing Social Media Tips Marketing 131

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Meet Eric Williamson. Catch all episodes here.

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B2B Apple Microsoft Authentication 117