Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Jon Loomer

FEBRUARY 3, 2024

It counts a conversion when someone views your video for at least 10 seconds (or 97% if the video is shorter) and converts without clicking within one day. As I researched Meta’s definition of each placement and broke down results by placement, a picture started to clarify. That is, until now.

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Engagement Conversation Video Research 136

Pam Moore

APRIL 22, 2017

Definition of influencer marketing. This episode is part of a series of conversations that will cover influencer marketing in detail. Related Stories How to Get Your Social Media Budget Approved Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates Download the Ultimate Facebook Image Size Guide Cheat Sheet.

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Influencer Tips Marketing Training 166

Jon Loomer

DECEMBER 14, 2015

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. A few posts have been published on this site about the Facebook pixel recently: Facebook Website Custom Audiences: A Definitive Guide for Remarketing. It’s tracking.

Conversation 113

Conversation Eventful Facebook URL 113

Sherrilynne Starkie

OCTOBER 25, 2018

Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. The new Messenger will have three tabs instead of nine with users conversations front and centre in the Chats tab. It should be included as part of all Facebook campaigns. Features are being rolled out in phases.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. Learn More About the Facebook Pixel. Choose your parameters.

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Eventful How To Facebook Energy 201

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

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CPM Tools Facebook How To 135

Jon Loomer

NOVEMBER 6, 2018

It’s definitely that time of year. Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Definitions. Account organization also has different definitions depending on the advertiser. Website Purchase Conversion Value. ” .

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Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

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Conversation Template Templates Marketing 78

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

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Conversation Loyalty Policies Examples 85

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Or conversely, to keep their names out of the news. Now, in the digital context, the definition of Earned Media it is much broader. Where are relevant conversations happening on social media?

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. Learn More About the Facebook Pixel. Choose your parameters.

Eventful 139

Eventful How To Facebook Energy 139

Webbiquity SMM

SEPTEMBER 16, 2013

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. This isn’t to say that Facebook should be a central part of every company’s social strategy. Social Mentions.

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Metrics Marketing Class ROI 195

Socialmedia.biz

JUNE 28, 2018

Not only this, 76% of businesses that are not investing in creating content for Instagram Stories at the moment agreed to include it in their marketing strategy for 2018 to enhance their conversion-focused capabilities. The post The Definitive Guide to Instagram Stories appeared first on SocialMedia.biz.

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Instagram Template Templates Price 75

Jon Loomer

FEBRUARY 10, 2019

There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

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CPC Facebook Metrics Cost 167

Sherrilynne Starkie

APRIL 25, 2012

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Brands, however should definitely think twice. Related posts: We don’t discuss politics on Facebook, right? Such is life.

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Facebook Newsletter Social Networking Social Media 276

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

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Facebook How To Metrics Organization 145

Jon Loomer

MARCH 2, 2022

The goal was to reach all of my Facebook followers with a single ad. Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). But, it got me thinking… Could I create an ad that reached all or most of my Facebook page followers? Let’s go… The Inspiration. 56 on Nov.

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CPM Facebook Campaign Cost 207

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Test and Learn: Overview.

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Stay N' Alive

MAY 8, 2011

By the end of the day, at least as I currently write this (with one hour still to go), I have 919 retweets of that one article, 122 likes on Facebook, and a total of almost 21,000 visitors. Despite all this traffic and all the attention this post had gotten, none of it happened as a result of conversations in the blogosphere.

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Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

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ROI Conversation Template Templates 60

Razor Social

APRIL 17, 2018

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore.

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Conversation CPC SMS Cost 93

Pixlee

APRIL 19, 2021

According to Media Street , 74% of Facebook users, for example, sign in to their accounts daily. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content. Facebook, for instance, has public groups dedicated to these.

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Social Media UGC Hashtag Privacy 58

Jon Loomer

SEPTEMBER 25, 2023

The best way to explain custom events is by defining some basic Meta ads conversion terminology. Events (or conversion events) are important actions that happen on your website, in your store, or in your CRM. Custom Conversions are NOT Custom Events. While they both signify a conversion of some kind, the similarities stop there.

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Eventful Advertising Embedding Conversation 188

Jon Loomer

JANUARY 8, 2024

From that screenshot above: When first-party cookies are turned on, this provides additional data that helps Facebook deliver relevant ads to people who may be interested in your products or services. Connect the Conversions API. You can pass server-side, first-party conversions data via the API using two different methods.

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Advertising API Apple Privacy 171

Jon Loomer

JANUARY 29, 2019

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. Is the cost per action (conversion, lead, etc.)

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How To Facebook CPM Campaign 167

Jon Loomer

JULY 23, 2019

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

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agora pulse

MAY 12, 2020

Want to respond to Facebook dark post comments? If you’re a seasoned Facebook admin and have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. Why You Shouldn’t Ignore Facebook Dark Post Comments. dark posts)? dark posts)?

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Comments Facebook HootSuite How To 185

Mindjumpers

JUNE 29, 2012

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post.

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Industry Airlines Telecommunications Engagement 270

Mindjumpers

SEPTEMBER 4, 2012

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Facebook ads statistics. More than 3.2

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Advertising Facebook Comparison Sample 260

Jon Loomer

SEPTEMBER 23, 2020

While Facebook hasn’t made an official announcement, all indications are that the quiet change is intentional because they don’t want to draw a lot of attention to it. The first thing I did when I published yesterday’s post was share it to Facebook and then promote it. Conversions Objective. It’s true.

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CPM Advertising Campaign Price 217

agora pulse

JUNE 13, 2017

Now, when a user sees the ads you run on Facebook, they take everything into consideration—including how many other people seemed to like your ad before they ever saw it. These small interactions can matter just as much as the ad copy when it comes to gaining more conversions, and we’re going to take a closer look at why.

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Facebook UGC Conversation Cost 126

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Or conversely, to keep their names out of the news. Now, in the digital context, the definition of Earned Media it is much broader. Where are relevant conversations happening on social media?

Marketing 195

Marketing Syndication Adwords News 195

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. The Definitive Guide to Social Engagement Data Inside of Marketo.

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Data Engagement Hubspot B2B 118

Jon Loomer

AUGUST 9, 2023

If you hover over it, you’ll get a quick definition. Click the link to get the full definition. READ: The First Rule of Facebook Ads: Know the Rules You’re taking a risk if you start advertising without first knowing the rules of the platform. This is because it is also found in the glossary. Here’s an example.

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Advertising Campaign Cost Compete 148

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. There is definitely not a lack of brands trying to get the attention of their dream customers. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today.

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Will definitely read them. Conversations (themarketingblog.wordpress.com) [.]

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