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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 173
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.) Examples include the number of followers, likes, or comments on social media posts.

Metrics 107
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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Do not gloss over this. Does how you get there matter?

Eventful 193
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Google, Meta, Among Tech Giants Urged To Adopt Definition Of Climate Disinformation And Misinformation

Forbes Social Media

Major tech companies were asked to adopt a shared definition of climate disinformation and misinformation to clamp down on content and ads that seek to undermine the conversation around climate change.

Google 98
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Over the years, the definition of what true influence is, has kind of changed, at least in the context on how to measure it and what the criteria is to measure it. If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. Do you know what that means?

B2B 276
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Definition of influencer marketing. This episode is part of a series of conversations that will cover influencer marketing in detail. If you are considering tapping into the power of influencer marketing, this podcast is a must listen. In this short 20 minute podcast you will learn: . What influencer marketing is NOT. Need more help?