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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

For years, social media has been dominated by aesthetic. Facebook feeds went from stream of consciousness to uplifting updates. But social media trends shift constantly. BeReal is a social media platform built around spontaneity. Interested in learning more about trends in social media?

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How to Create a Viral Post in Social Media

The Social Media Incubator

Craig writes different topics about social media tips and strategies. Tips for Constructing and Releasing a Viral Post. With the time decay issues of EdgeRank , and the nature of Facebook’s social climate that sees thousands of posts a minute, it’s important that you get your timing right if you’re hoping to go viral.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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How To Plan Your Social Media

Social Media Network Marketing

? Social Media should be a part of your Marketing Plan. Social Media is not to be seen as an isolated one - off case. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. This leaves a bad impression for the Brand and Business.