Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. And lots of user-generated content exists out there, constantly feeding into LEGO’s online popularity. Everything LEGO creates and posts is highly entertaining and informative.
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