Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Telecommunications Collaboration Project 103

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

MARCH 12, 2024

Some brands, like nonprofits and political associations , will inevitably need to be present in social media conversations about controversial topics. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Analytics 85

Analytics Conversation Brands Sentiment 85

Ignite Social Media

MAY 22, 2019

We first discussed the possibility of this update and other LinkedIn engagement trends in this post , and now we’re seeing the update come to life. Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents.

Team 147

Team Marketing ROI Training 147

Ignite Social Media

FEBRUARY 25, 2021

Ultimately the committee’s work is then carried to the masses, like a freshly printed thesis, and presented with sufficient gravity as the new governing standards. When core values become core, however, is when the company repeatedly takes actions based on them. Only choose values you can back. Execute a rollout plan.

Committee 155

Committee Exercises Team Sentiment 155

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. Sentiment and conversation trends matter. This got me thinking on some other lessons and reminders we can take from this election.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. It has to be present in the very warp and woof of the organization’s fabric. Of course I know of NLP, LSI, DA, etc.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. The tool is excellent for trend analysis as well. You’ll get the trend data without running out of any monthly credits.

Industry 52

Industry News Google Brands 52

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 130

Content Trends How To Exercises 130

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Once you start collecting this valuable data, you can use it to look for trends and insights. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. Mentions of your competitors. Google Alerts. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences.

Software 120

Software Training Energy Team 120

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Surfacing listening insights that speak to a prospect’s unique pain points, address their interests or reveal a trend they weren’t aware is a standout way to start a conversation.

Tools 94

Tools Sentiment How To Team 94

Social Media Strategies Summit

FEBRUARY 13, 2020

The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. PRIORITY PLATFORM: Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. when presented with only product highlights and specifications, analysis and data. People may see the logic in choosing product A.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? These developments, along with other trends in 2020 , have serious implications for marketers. That’s why when it comes to trends, brands must favor relevance over reach.

Marketing 142

Marketing Class Skills Trends 142

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. Sentiment and conversation trends matter. This got me thinking on some other lessons and reminders we can take from this election.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Sprout Social

JUNE 24, 2021

For marketing leaders, this presents an opportunity to take stock of the expectations, operating procedures and rituals that should carry over post-pandemic—and those that should be left behind. By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Now, I think I do my best work here.

Team 114

Team Marketing How To Policies 114

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Most notably, ongoing sentiment tracking. On Twitter, brands aren’t just part of the fun.

Survey 93

Survey Brands Sentiment Template 93

Keyhole.co

DECEMBER 15, 2023

Our platform also uses easy-to-understand graphs and charts to present data in reports. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. It also has automated reporting and collaboration tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JULY 31, 2023

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Some companies use it as a retention strategy as well. Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Surprise and delight ideas.

Brands 99

Brands Fashion Eventful Hosting 99

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Assessing professional performance LinkedIn analytics provide invaluable insights into how effectively you’re presenting yourself to the professional world. These are the reasons why they matter: 1.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. and presents it in a user-friendly dashboard.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

SEPTEMBER 15, 2020

What data you choose to put in your report is obviously important (and we’ll get to that), but how you present your social media data is going to make or break your social media reporting strategy. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

Template 112

Template Templates Report Social Media 112

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52