Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Learning is key – By having many minds contribute to the final goal, people can learn from one another on other ways to do the same type of work. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. The best types of social media marketing arise from genuine concern as if your customers are true friends.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

. “I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. Marketing, social media and communication takes time, they are not going to be popular overnight! Any advice? That is not realistic.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Have you ever encountered this type of issue? Reply Tamar Weinberg August 19, 2010 at 9:12 am Claire, that’s sort of the type of incident that prompted this post. We might be more keen to open up to strangers and share our feelings with people we don’t know. How did you handle this? Photos by Shutterstock. Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MAY 12, 2010

Most people would consider Payless to be an old-school type of brand, and so one might expect that their marketing techniques and website would mirror that old-school mentality. Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

APRIL 22, 2010

This is a new type of search, one which gives you a window into the public’s thoughts – in real time. Therefore, it is important to qualify your search with the keywords that you know will be in the types of status updates that you want to see. A real time search engine should not be used for the majority of your searches.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

JUNE 16, 2010

Content Audit What types of updates do I share? What types of bait brings you more leads? Thanks for sharing Any brand using social media needs to follow some type of guidelines to audit themselves. Well I am a big idea type of person. Most retargeting companies utilize ANONYMOUS pixeling. What is working for me?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

APRIL 1, 2010

You need to have a clear idea of who you are, what you want to be known as, and the type of content you can consistently publish, otherwise you won’t stand out. Has is the youngest BusinessWeek columnist, and just started his own company called Millennial Branding, LLC. Photos by Shutterstock.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

Tweet Spinner actually lets you schedule different Twitter backgrounds, bios, and profiles, so that you can see which profile types might get the most engagement. For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Profile design rotator.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. 2) the type of interaction (is it a like? I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I try to limit the types of tweets that I send and keep them professional or relevant to my audience. With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# For me, that’s social media marketing.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 23, 2010

Especially with the “SEO&# , “www dot something dot com&# types. Reply Tamar Weinberg June 23, 2010 at 12:41 pm The problem with these types is that they realize that most people use Facebook to communicate with friends about personal things. Companies are clearly clueless, but once educated, they refuse to conform.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. Those mistakes you make when blogging could harm your reputation because search engines do not easily forget, and negative messages can be spread like wildfire thanks to the potential of the Internet.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 15, 2010

Although there are other types of content out there that you could post on your blog, that usually means you need to write great blog posts. As my company builds out our first blog- there are great tips in here, thank you. It’s not worth it. Reply dcromwell July 15, 2010 at 1:36 pm Large pictures and big graphics are a turn off.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Read Maki’s guide.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 23, 2008

We classify blog and social media marketing in to 2 distinct types: 1. Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad. The challenge really is in where and how to utilize them.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I bet there are a lot of other types of parallels too. Silence can hurt you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? I think that fewer companies are as successful in the Web 2.0 And now everyone cheers ] Lacy : A lot of web companies have a hard time scaling internationally. Zuckerberg : Let’s talk about what we do at the company. and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The understanding for some “social media marketing&# experts is that if someone really gets the nuances of Twitter and Facebook, he’s a marketing wizard and can jump in and effectively market for many types of clients, from the small business to the Fortune 500. Having different types of clients helps here.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Polishing a tarnished reputation is often an exercise in futility. Sorry if it wasn’t.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JULY 29, 2010

Surprisingly, some individuals who have yet to build any type of relationship with an author still expect to get a break. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well. For me, I really don’t really ever decline a short “can you help?&#

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Reply Sarah February 23, 2010 at 3:32 pm I have read a few of these types of posts but the difference with yours is that you give clickable examples of blogs/writers that you like. I’d much rather pay homage to this promotional products company. The viability of the medium really depends on humanizing the company.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

But it makes another thing clear: unless Digg acknowledges that its users are valuable assets to the company’s growth, Digg is not going anywhere , because if it does, there will be new people on staff who will have to control the flow of the conversation in their favor. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize. Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163