Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

YouTube 145

YouTube HootSuite Marketing Video 145

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. Your featured customer selection should be strategic too – to reflect your target verticals and company sizes.

LinkedIn 129

LinkedIn Products B2B Review 129

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 100

Video Vimeo Marketing YouTube 100

Mindjumpers

JUNE 15, 2011

Tweet I found this interesting infographic on SocialWayne.com which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. 83% of European companies are already on Twitter. - 83% of European companies are already on Twitter. -

Twitter 214

Twitter Overview Upcoming Social Networking 214

Unmetric

JULY 2, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Mindjumpers

NOVEMBER 23, 2012

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. As of 2012, social is already too big to ignore. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

NOVEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. So, how is word-of-mouth marketing connected with social media? Word-of-mouth marketing: when a human phenomenon goes business.

Social Media 216

Social Media Marketing Influencer Technorati 216

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. This is a quick overview of the new features on these sites.

B2B 155

B2B Features Social Media Aggregator 155

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There are more than 1.86 Get started now.

Strategy 111

Strategy Facebook Marketing Metrics 111

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites.

Trends 245

Trends Influencer Social Media Forums 245

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. You can quickly identify targeted markets engaging in your products by using YouTube for messaging to your consumers. Helps in Lead generation.

YouTube 100

YouTube Brands Hubspot Overview 100

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Unmetric

AUGUST 9, 2019

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn).

Analytics 126

Analytics Tools Price Curation 126

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Think about it.

Social Media 106

Social Media Marketing URL Hashtag 106

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors. Mining conversations.

Social Media 64

Social Media Analysis Research Conversation 64

Bare Feet Studios

DECEMBER 4, 2009

I love doing this type of session – one and half hours of touring the social web and discussing the implications for marketing, customer service, new lines of business, technology, and of course the ever-present legal and HR concerns. Download my presentation, Social Media: Hidden Pearls or Time Waster?

Overview 52

Overview Social Media Copyleft Upcoming 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Talkwalker SM

APRIL 18, 2016

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. This above list gives us a good first overview of the kind of accounts Starbucks may want to look at.

Influencer 60

Influencer Process Overview Marketing 60

Mindjumpers

AUGUST 17, 2011

Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan. How Human Should Brands Become in Social Media?

Hitwise 255

Hitwise Study Facebook Patterns 255

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

JUNE 29, 2023

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. A social media style guide is a set of rules that dictate how your brand shows up on social. Enhance brand reputation.

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. You will see a 28-day overview of important Twitter data your brand is likely tracking. Let’s get to it!

Twitter 145

Twitter HootSuite Notification Analytics 145

Buffer Social

MARCH 27, 2018

A shortcut is to use the Pages to Watch feature in the “Overview” tab. If you are on the new Business plan , you can also use the Overview report to find your top posts. Are there other companies that you admire, which you can learn from? Or perhaps their way of marketing resonates with you.

Content 110

Content How To Overview Analytics 110

The Realtime Report

FEBRUARY 12, 2017

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

Analytics 107

Analytics Meeting Tools Sentiment 107

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jason Falls is a social media guy who shares great insights at Social Media Explorer , his blog. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

agora pulse

JULY 25, 2019

How do you know whether your LinkedIn company page is performing well? And what improvements does your LinkedIn company page need? In regards to LinkedIn analytics, follower growth (or lack thereof or complete loss) can be a good indicator of how your LinkedIn Company Page is performing in general. So many questions!

LinkedIn 85

LinkedIn Report Metrics Overview 85

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

Unmetric

AUGUST 28, 2019

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. HubSpot isn’t a social media listening tool. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. Enter social media reporting.

Report 52

Report Social Media Metrics How To 52

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Broadcast Channels offer a unique way of sharing launches, big announcements, and company news, or just fostering a deeper sense of connection between you and your followers.  Love you, Lo-Fi filter.) Tap the new message icon on the top right.

Features 113

Features Instagram How To Template 113

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

Airlines 232

Airlines Social Media Collaboration Travel 232