Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Sprout Social

DECEMBER 8, 2016

Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. But the bigger your company, the faster these issues tend to snowball out of control. Team chat tools. The problem? The problem?

Team 91

Team Tools Hubspot Collaboration 91

Laurel Papworth

MAY 23, 2010

Not all comments have been good but I think a lot of issues have been around training and understanding of it’s core purpose, and overly rigid implementations by IT. AND one of the panellists was pushed in last minute by the company. The Australian SharePoint Conference Team. Deon Taylor , Lionel Gomes Da Rosa.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company.

Radian6 52

Radian6 Social Media Social CRM Company 52

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, it’s widely disparate content usage across social outposts that’s the real mystery.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. Why do Cleveland teams get involved in ridic. To not directly address this question is to skirt the issue Jay. games, btw?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?

Social Media 130

Social Media B2B Company Consultant 130

Visually SM

JULY 27, 2020

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s just a brochure in 140 characters.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

AUGUST 18, 2010

How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think? link] jaybaer I agree Angela.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Content 124

Content Marketing Consultant Social Media 124

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. As you can see, the comments bring up a number of issues. But which one is right for your team? Agorapulse.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

agora pulse

JULY 14, 2020

As a social media manager, you don’t have time to try out each one you hear about! Create miscommunication within your team. So, whether you work for an agency or a small business, you can increase efficiency, streamline your workflow, and improve teamwork with a single social media management platform. Disrupt your workflow.

Tools 97

Tools Twitter Social Media Management Team 97

Keyhole.co

JULY 9, 2023

Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Actionable insights and analytics to track social media engagement, campaign performance, and measure impact. Zac G The lack of analytics is a big issue.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We reconfigured our companies to accommodate phone. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Sprout Social

JULY 17, 2023

But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. What is social CRM?

Social CRM 79

Social CRM Microsoft Collaboration Software 79

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! The reasons that social networks require email addresses are numerous: 1. This allows them to tell you when the system is down or experiencing service issues. Take that Team Edward! And you have to admit, that’s pretty cool.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Do you think the ownership issue could lead to a privacy issue similar to FB?

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Guitars that were thought to be ruined, were brought back to life by the nurturing hands of the Taylor team.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Sprout Social

DECEMBER 20, 2022

Stay active on social media when your audience is most engaged or outside business hours—without you being there. Check social data in real-time across social media networks. Enhance team collaboration to boost productivity with workflows. Data Reporting: Analyze your performance across all your social media networks.

Social Media 96

Social Media Tools Sentiment Small Business 96

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Gilbert thinks perhaps it will happen, but that the additional complexity of the Facebook API will dampen the explosion somewhat.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

AUGUST 25, 2010

These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Where would Yahoo!

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116