Hootsuite

APRIL 6, 2022

Build a good reputation for your brand. When you’re researching tools to help with your social media management, look for case studies, customer reviews, and other evidence that the platform is high-quality. Example 2: Answering FAQs. In dating and in business, no one likes to be ghosted. Think an 817% growth in global sales.

Instagram 90

Instagram How To Retail FAQ 90

Hootsuite

JULY 13, 2023

Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with. Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. You’re on your own, kid!

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

APRIL 3, 2023

Boost your reputation as a valuable learning resource. Almost half (48%) of consumers say they read comments on brand social media channels to learn more about the company. Identify trends to improve your FAQ or product descriptions. FAQs about engagement posts What is a good Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. A study of over 4.7K Add a short business FAQ. Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28

Facebook 162

Facebook Template Templates URL 162

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. 40% of your potential customers expect companies to connect on their preferred social media channels. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 79

Social Media HootSuite Template Templates 79

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Viper Chill

JUNE 11, 2013

I installed this because we link to a lot of resources and examples in the case study, so I didn’t want people to lose their place in the course. When I asked him to do SEO on one of my sites for the case study, a few days later he got back to me with a huge list of things he had accomplished.

Case Study 76

Case Study Study Products WordPress 76

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. A study of over 4.7K Add a short business FAQ. Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28

Facebook 60

Facebook Template Templates URL 60

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Get them to tell your story, and you really have something viable. great points.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. Study them and you may discover valuable insights about what people really want in your industry generally, not just on Quora. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Writtent Blog

MARCH 23, 2016

Pick your topic and then gather, study and analyze the data – and then present it to your readers. . Find a topic and study it thoroughly, using official sources, documents and literature. Study photography, learn how to edit pictures and get clicking! Share Your Company Story. What are your company’s rituals?

List 40

List Eventful Questions Industry 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. Ive founded 5 companies, and spent 15 years running digital marketing agencies. And when the accidents went away, so did the behaviors.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. That’s measuring results on an annual basis, not a weekly basis.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? . A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. I'd love to write up a case study on you guys when you're ready.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 120

Social Media Strategy Consultant RSS 120

Writtent Blog

AUGUST 3, 2016

That’s right: a mini-FAQ at the bottom of each page. Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. You can follow Aaron on Twitter @aaronwall & the company account @seobook. Optimize for Google Questions. Will Blunt. social media ads.

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? What’s Your Pitch?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. I have studied and proven this. It’s understandable on one hand.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135