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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. I always push back on this.

Marketing 284
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Encouraging Your Staff to Use Social Media Can Reap Rewards For Your Organization

SocMed Sean

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers. Even if you have a whole team dedicated to promoting the company on social media, sometimes you need a bit more help.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

For me, it was LinkedIn and X (formerly Twitter).    Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    I never really cracked the code on X — until this year. " Pause.

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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. Read the websites.

News 404
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Retailers go all-in on Instagram and TikTok.

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How to Perform a Competitor Analysis on Twitter That Helps You Nab More Business

agora pulse

One way to find out is by doing a competitor analysis on Twitter. In this article, I’m going to share my top techniques and tricks to perform a competitor analysis on Twitter. Why Twitter? The working day of a social media marketer is hectic. (Is But this is an important exercise. Twitter analytics.

Analysis 131
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How to Create a Successful TikTok Marketing Strategy

Hootsuite

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone. Set up your account.

Strategy 145