Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Looking at the industry more broadly also helps you gauge overall brand awareness and perception.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 135

ROI Team Social Media Metrics 135

Keyhole.co

MARCH 4, 2024

To scale your business, you need to grow your professional network in your industry. This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. But to achieve all that, your engagement rate on the platform should be top-notch. What is the LinkedIn engagement rate?

LinkedIn 52

LinkedIn Engagement How To Hubspot 52

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 132

Industry Real Estate Content Insurance 132

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. 80% of customers expect companies to interact with them on social.

Engagement 136

Engagement Brands Review Influencer 136

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 152

Industry Real Estate Insurance Content 152

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. At the heart of engagement is personalization fueled by layers of user data.

Loyalty 60

Loyalty Company Engagement Data 60

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 113

Social Media Strategy Exercises Retail 113

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors.

Content 221

Content Marketing Loyalty Collaboration 221

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights to effectively leverage social media for your B2B company’s success.

B2B 52

B2B Company Social Media Marketing 52

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach. Get to know your audience.

Engagement 145

Engagement Facebook HootSuite Groups 145

agora pulse

AUGUST 27, 2020

As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. However, not all of them manage to achieve increased audience engagement. I’ve highlighted the number of likes on one of the posts to show you the level of engagement.

Engagement 182

Engagement Social Media How To Examples 182

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. Some industries attract more complaints than others.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Selecting topics for your company blog can be challenging when you don’t know what to write about. Source: mailerlite.com. Add Value Indefinitely.

Loyalty 204

Loyalty Software Publishing SEO 204

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Then don’t mind my twisted mind.

Loyalty 205

Loyalty Social Media Study Social Networking 205

The Realtime Report

NOVEMBER 2, 2023

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178

Retail CSR Marketing Yahoo 178

Sprout Social

NOVEMBER 10, 2022

If you get it right, your social media bios can benefit you in a variety of ways, such as: Help create trust and customer loyalty. The industry or niche in which you operate. Additional Information: Tell your brand story or company history. Jennifer Garner’s company, Once Upon a Farm , does a good job of using this template.

Social Media 93

Social Media Engagement Brands Template 93

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. Ongoing Engagement Your follow up shouldn’t be a “one and done” deal. To truly maximize the lifetime value of your attendees, make an ongoing effort to keep them engaged with your brand in between events too. Plus, it’s just good manners!

Eventful 91

Eventful Survey Loyalty Authentication 91

Oktopost

MARCH 16, 2023

Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Joining the Radically Transparent podcast is Forbes 30-under-30, Emmy-nominated documentary filmmaker and poet David Delaney Mayer, CEO of Elemmir.

B2B 125

B2B Video Strategy Film 125

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Writtent Blog

NOVEMBER 27, 2023

Some popular ways of offering value to your prospects include: creating how-to’s and tutorials answering frequently asked questions solving common problems providing cutting-edge industry news Sharing valuable, or value-packed, content does not mean giving away the information in your books, courses, or consulting packages for free.

Content 98

Content Press Release Marketing Case Study 98

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. In our LinkedIn influencer marketing roundtable , Kennedy emphasized how influencer content often fuels higher engagement than branded content.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. Rabid, engaged followers that are more than happy to spend. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry.

Industry 102

Industry Social Media Hashtag Instagram 102

Keyhole.co

DECEMBER 14, 2022

To scale your business, you need to grow your professional network in your industry. This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. But to achieve all that, your engagement rate on the platform should be top-notch. What is the LinkedIn engagement rate?

LinkedIn 52

LinkedIn Engagement Tips Hubspot 52

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog.

Hubspot 96

Hubspot How To Loyalty Resources 96

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). More and more companies have been integrating social selling into their sales funnel. Jump to a Section. It’s great for discovering and connecting with new leads.

B2B 171

B2B Brands LinkedIn Groups 171

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 94

Buy Curation Statistics Survey 94

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 It creates a sense of community and shows that the company values its employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101