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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 259
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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel.

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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices. In the U.S.,

Airlines 109
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But not every chatbot uses this technology. Conversational AI is no exception.

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CCPA Quick Facts for Marketing

Oktopost

The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information. The point of the CCPA is for consumers to be in control of what information companies store and sell about them.

Privacy 92
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Community Manager: Job Description & Key Responsibilities

Hootsuite

But it’s pretty important to define the important role of community manager on your marketing team. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. We get it: no one likes to put labels on things.

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How to recruit more talent for your social video content

Sprout Social

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. Tapping internal experts can also get you access to new areas of your company.

Video 94