Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

MAY 29, 2018

I was spending €3,000 per month on content marketing and social media. Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Downloading an eBook. Boss Tip.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

I was spending €3,000 per month on content marketing and social media. Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Downloading an eBook. Boss Tip.

ROI 108

ROI CPC eBook URL 108

Firebelly

OCTOBER 2, 2012

I had figured this out as a marketer, but I refused to do sales at all. I was working for my father-in-law, who had spent years in sales, and had started his own international sales company. So what does that have to do with content marketing? I was doing content marketing before that was ever even a word. Everything.

Education 176

Education Marketing Content Construction 176

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com. That, in turn, can help move your buyers down the path to purchase.

Influencer 160

Influencer Strategy Content Marketing 160

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. How Do I Report Social Media Analytics? Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. Show Your Product Market Fit. For instance, webinars or eBooks that specifically talk about how your product works.

Strategy 80

Strategy Marketing Report Resources 80

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Writtent Blog

NOVEMBER 5, 2013

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. If you’re already struggling to produce blogs, eBooks, whitepapers, and social media posts, the thought of increasing volume can be downright unappealing. Group your existing blog posts into whitepapers, and whitepapers into eBooks.

Content 90

Content Case Study eBook Marketing 90

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 132

Advertising Marketing How To Education 132

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Writtent Blog

JULY 22, 2013

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Ignite Social Media

APRIL 16, 2019

As marketers, our primary goal is to influence customer behavior, which is why it’s so crucial to start your customer journey by first researching your audience. The Awareness stage (at the very top of the marketing funnel) is your chance to introduce your business to customers, and you want to be certain you’re reaching the right audience.

Content 143

Content eBook Research Engagement 143

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

The Realtime Report

AUGUST 11, 2021

The result is many companies use it to shape the way they make decisions. For instance, telecom, technology, and media companies often use mining to find the answers they need amid a bustling market with intense competition. The most common recommendation it makes is marketing optimization.

Data 91

Data Insurance Analysis Retail 91

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — At Buffer, our marketing budget consists mainly of the tools we use.

Social Media 111

Social Media Class Marketing Social Media Management 111

Writtent Blog

OCTOBER 15, 2013

If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Tell a Real-Life Horror Story.

Content 109

Content Marketing Upcoming Retail 109

ProBlogger

DECEMBER 23, 2014

Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. Jawad Khan is a Content Marketing Specialist at Quality Trade , a leading marketing and trading platform for B2B companies.

eBook 50

eBook Products Applications Blogger 50

The Realtime Report

JANUARY 2, 2022

Earn Through Digital Marketing. Digital marketing is a vast field. It includes SEO, email marketing, social media advertising and more. A lot of digital marketers are doing freelance work on platforms like Upwork and Guru. There are many companies where you can create your own courses. Earn Though Youtube.

YouTube 91

YouTube Affiliate marketing Course eBook 91

Jon Loomer

JANUARY 21, 2020

Let’s start by asking for the name of our prospect’s company. From the ad-level reporting, click the icon to download your leads under the Results column. If available, an answer will prefill from the user’s Facebook profile. We can ask a multiple-choice question using Options. Collecting Leads.

Facebook 218

Facebook How To Real Estate Template 218

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

Case Study 153

Case Study Study Marketing Company 153

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Don’t spray and pray.

B2B 190

B2B MySpace Startup Social Networking 190

Writtent Blog

MAY 24, 2013

Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips. Therefore, you either survive the competition or not.

Content 71

Content Marketing Loyalty eBook 71

The Realtime Report

JULY 14, 2017

It can play an important role in your overall video marketing strategy. As with any kind of sales or marketing material, the focus throughout the video should be on your benefits. Don’t be tempted to use boring marketing talk or meaningless slogans in your video. But that doesn’t mean that funny always works.

Video 96

Video Tips Brands Film 96

Hootsuite

FEBRUARY 13, 2023

This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2. Have a plan Some clever copywriting can make TBT an integral part of your marketing plan. Factory TV (@shoutfactorytv) 7.

Brands 145

Brands HootSuite Hashtag Instagram 145

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

agora pulse

DECEMBER 22, 2020

Bonus Material: SMART Goals Ebook. I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers. I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers.

Social Media 126

Social Media Strategy Content How To 126

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? In fact, after the Polaris Group company Intellect Design Arena introduced their ESN, they reported saving a staggering 1.3 orca-ebook. highlight to tweet).

Social Media 60

Social Media B2B eBook Case Study 60

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now.

Posterous 126

Posterous Social Media Comparison Team 126

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

RSS 128

RSS Social Media Engagement Retail 128

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This is a particularly interesting case because it is a Chinese company buying a UK-based company. Listen Now. ” Holy Social!

Survey 168

Survey Social Media Retail Communities 168

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Paul Haskell, Omaha Steaks @phaskell. Listen Now. The Art of Curation.

Curation 141

Curation Web 2.0 Case Study Social Media 141