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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

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Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. LinkedIn Product Updates

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. In fact, 39% said they rarely or never customize their messaging by channel based on data insights.

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. A survey among 1,819 U.S. Social Commerce Trends.

Who “Owns” Social Media Data at Your Company?

Simply Measured

While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. But who owns this data?

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Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” ” I remember at the time that Elizabeth Engel was overheard on Twitter saying something to the effect of “Before associations get too into big data, they might want to get their arms around the little data they already have.” Humanize Useful Data

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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. As suggested in the report, choose one or two of the business objectives you consider the most important to your business specifically. Social Media Analytics – How to Engage With The Data Of Social Media.

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.

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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. If you’re serious about Instagram, then you want to run the reports that make it easy to tell what content is and isn’t performing. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1.

Community Management Continues to Mature [REPORT]

SocialFish

The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. these three kinds of community structures often coexist around a single organization or company. - DOWNLOAD THE FULL REPORT HERE. Humanize Implementation Useful DataRun, do not walk, to go download it. It’s free.

How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. We also use the report to track the progress of our overarching business goals.

Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data. Somebody with the right skill-set is able to even manipulate data and turn in against you.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Keep Track of Customer and Contact Data Expiration Dates. Image via Unsplash.

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Social Media Reporting Tips (From Your Boss)

Simply Measured

I roll analysis up into reports that I share with my direct reports, my peers, and my boss. Let me get the elephant in the blog post out of the way and just say that yes, Simply Measured is a social media analytics company. In my experience, establishing a good reporting habit may seem like a big lift, but it helps establish trust and credibility. I’m a marketer.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. The chart below shows how the companies studied fall along the two dimensions.

What Do Design and Innovation Leaders Talk About on Twitter? (Report)

SocialTimes Twitter

Much like tech startups must innovate to succeed, mature companies like IBM , Nike and Starbucks must innovate in order to survive in today’s rapidly changing business landscape. For many companies, this means hiring design thinkers to lead the innovation charge while still meeting the needs of their customers.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.

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Social Media Reporting Tips (From Your Boss)

Simply Measured

I roll analysis up into reports that I share with my direct reports, my peers, and my boss. Let me get the elephant in the blog post out of the way and just say that yes, Simply Measured is a social media analytics company. In my experience, establishing a good reporting habit may seem like a big lift, but it helps establish trust and credibility. I’m a marketer.

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Welcome to the Matrix/Minority Report. They are focussing on the DATA behind social media. Viva La Big Data. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?) SMH big data social media.

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Whose Data Is It Anyway?

SocialTimes Twitter

Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. The company can then cross-reference that behavior to your activity online and likely even predict where you are headed next. The data is out there. This might be the year we all broke Twitter.

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Their company bio in their own words, pulled from their LinkedIn profile. Company mentions in the news. Company competition. Or even sooner.

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The Digital Agency of the Future [Report]

Mindjumpers

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. One of the key findings in the report is the need for agencies to explore an alternative operational model to adapt to need for customer focus. > Download the full report here. What do you think?

How to Save Time on Competitor Social Media Reports

Convince & Convert

Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. This competitive data doesn’t tell the whole story. But, rich competitive data gives our clients a valuable snapshot of how they are faring at both the macro and micro levels. A Youtility even!

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. Check out our data-packed report on the State of Social Media below, and join the conversation using #StateOfSocial16.

How Our Big Data Platform and Social Analytics API Work

Simply Measured

When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign.

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10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. NEW] Why Data Should Be at the Core of Your PR Efforts: https://t.co/iMx2sIqh6b It comes from Simply Measured’s Twitter Competitive Analysis Report. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company. . Get Blogging.

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Data Maturity Quiz: Are You a Data Dinosaur?

Talkwalker SM

For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report from Forbes and McKinsey, around 90% of organizations now report medium to high levels of investment in big data analytics. Do you have a Chief Data Officer?

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.

Aggregate Social Network Data Using the New Group Report

Sprout Social

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights. Pair With Network Reports for Deeper Analysis.

9 Data-Driven Blog Writing Tips

Writtent Blog

Humanize Your Data. Better marketers use data to back up their claims. Research shows that people are more likely to take action based on data when it’s directly applied to them. Copyblogger reports that putting the word “small” before “fee” increased the conversions of an offer. Are you a self-proclaimed data nerd? Company News

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How to Successfully Mine Your Social Media Data

Sprout Social

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares. Likes.

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What's Bigger Than Big Data?

Twist Image

How''s your big data business strategy coming along? There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. On top of that, most brands are still incredibly weak at leveraging their current data sets to improve outcomes in a faster, more efficient, way. Translated: you have brands worrying about big data, when they''re still pretty sucky at small data. What if what''s next is not about bigger sets of data? big data.

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4 reasons why your marketing data is important

Socialmedia.biz

One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign. Data isn’t an overwhelming set of facts and figures.

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. We’ve already looked at the data from SimilarWeb, but the stats from SEMRush are interesting as well.

How to Analyze Twitter Data

Sprout Social

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign.

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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1 It is now standard practice for employees to access company information via mobile devices including laptops, smart phones and tablets, while traveling, or to take sensitive documents with them.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.

Does Marketing Really Need More Data?

Simply Measured

Robot,” I read an article making the case for developing marketing campaigns without the use of data. He was careful not to take too hard a stance, but the author posited that you don’t need data to make decisions, and that great ideas come from your “boring old human brain.” ” Disclosure #1: I work for an analytics software company. So much. .

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How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move. The Tumblr page contains content that you would expect to see on a company’s website, from facts about Nescafé to how the company sources its coffee.

Twitter Responds to Reports of Leaked Passwords

SocialTimes Twitter

Twitter responded to widespread reports of security breaches and leaked passwords with a blog post by trust and information security officer Michael Coates. In each of the recent password disclosures, we cross-checked the data with our records. For users whose passwords may have been compromised, Coates wrote: If your Twitter information was impacted by any of the recent issues– because of password disclosures from other companies or the leak on the “dark web”–then you have already received an email that your account password must be reset.