Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning.

Report 234

Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. This technology matches phone numbers to social-media-compiled data.

When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

Data 270

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 165

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

Data 348

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

Data 242

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Other than the data points, they all said essentially the same thing. Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.

How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case.

Data 107

The Emotion found in Social Data

Buzz Marketing for Technology

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

Data 236

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

Data 158

Is Big Data Effecting Your Content?

Cortex

Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

Data 52

Evaluating and Improving Your Company’s Reputation

Idaconcpts

A company’s ultimate success does not rest only on the value of its products and services; image and customer satisfaction play a large part in growing and maintaining profits. Ignoring your company’s reputation and the customer’s needs and desires is one way to ensure failure.

Confused By Data Integration? Here Are 25 Key Terms That Will Enlighten You

Quintly

Data integration as a topic has become increasingly important. Companies of all sizes aim to use integrating data in their daily business to improve decision-making. Before getting started with integrating data, the terminology should be clear. Data silo?

Data 105

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

3 Ways Enterprise Businesses Share Vital Data Faster

The Realtime Report

3 Ways Enterprise Businesses Share Vital Data Faster. Monetizing data is a front-and-center topic in today’s competitive business landscape. It makes sense that enterprises want to make the most of the data they’ve worked hard to amass over the years.

Data 98

Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

What if there was a way to build the ideal customer persona by using social data? From the output I got great data on the places I should post display ads and sponsor events. behavioral targeting Customer Innovation Marketing People Social Media Strategy Buyer persona Social Data

Data 252

Data Maturity Quiz: Are You a Data Dinosaur?

Talkwalker SM

For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. Do you have a Chief Data Officer? In short, when it comes to data, are you a dinosaur or dynamite?

Data 78

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. You’ve seen the data. Live video is nothing new.

B2B 184

Data-Driven Millennials in the Social Sector

SocialFish

For the first time ever, data scientists are becoming the most desirable group of people on this earth. Evaluators and data nerds are finding ways to measure their program outcomes to show the world that what they are doing really makes a difference.

Data 218

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

Data 250

US Companies Can Still Harvest And Resell EU Citizen Data Under GDPR

Forbes Social Media

European Union citizens will find themselves just as harvested, mined, manipulated and monetized as the rest of the world as GDPR’s empty promises collide with the global reality of the modern world

Executive Series: Social Data Is An Important Key

Mindjumpers

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. This post is about one of those: data. The Social Data Revolution.

Data 201

2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S.,

Data 110

Display social media data with quintly and Brandwatch Vizia

Quintly

Especially in big companies, data visualization plays an increasingly important role. In order to ensure the best possible distribution of information within teams, data silos need to be broken up. Through this approach, employees in the office will see the data relevant to them.

Team 52

How Some Companies Are Changing The Idea Behind Static Data Storage & Retrieval

Forbes Social Media

what if data storage and the finding of specific files could be more dynamic, efficient and user friendly? And what if we could have our loved ones retrieve it on a specific date or after our passing

How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. These all make your data relevant and concrete.

Data 127

Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data.

Data 145

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

“Return on investment on social media activities has been challenging to most companies in 2009. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace.

Data 214

3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies.

Is Apple The Only Company People Can Trust With Their Data?

Forbes Social Media

Over the last two weeks, Google and Facebook have both admitted data breaches. Who can be trusted now

Apple 66

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Featured Useful Data

Data 254

Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Three Steps to Monetizing Your Data through Customer Intelligence. How intelligent is your company about your customer? For a retail company, this might be a segmentation strategy based on customer transactions such as value, frequency, and recency of purchase.

Data 98

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

Data 190

4 tactics to use social data for your PR

Audiense

The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach. PR has certainly been impacted by social data.

Data 103

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. Don’t let your company be an idea killer.

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis.

Data 112

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. But are CDPs for B2B companies, too?

Google+ to Shutter After Reports of Exposed User Data

Social Media Today

While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communications

Report 108

Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. It is now standard practice for employees to access company information via mobile devices including laptops, smart phones and tablets, while traveling, or to take sensitive documents with them.

Travel 107

The Dawn of a Data Labor Force

Forbes Social Media

If data is a new commodity and artificial intelligence-driven automation feeds on data, can data be labeled a new form of labor? So, why are we giving it free to companies

Data 63