Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning.

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Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. This technology matches phone numbers to social-media-compiled data.

LinkedIn Data Scraping Ruled Legal

Forbes Social Media

A court has ruled that it's legal to scrape publicly available data from LinkedIn, despite the company's claims that this violates user privacy

Data 103

When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

Data 270

Data Scientist Qualifications: How and Why You Should Become One

The Realtime Report

Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. Data scientist qualifications range from a keen understanding of technology to the ability to sort information.

Data 120

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Other than the data points, they all said essentially the same thing. Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.

Concern Over 'Russian' FaceApp Ignores That American Companies Sell Our Data Abroad

Forbes Social Media

It seems this week’s privacy backlash against viral app FaceApp has much less to do with privacy than it does with FaceApp’s Russian provenance

How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case.

Data 107

3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

Data 158

Court Rules that LinkedIn Cannot Stop Third Party Data Scraping of Public Information

Social Media Today

LinkedIn has lost a court appeal in which it sought to stop a third party company from accessing publicly posted user information

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Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. Performant Recovery is one of these companies. Is Performant Recovery a legit company?

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 165

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

Confused By Data Integration? Here Are 25 Key Terms That Will Enlighten You

Quintly

Data integration as a topic has become increasingly important. Companies of all sizes aim to use integrating data in their daily business to improve decision-making. Before getting started with integrating data, the terminology should be clear. Data silo?

Data 105

Is Big Data Effecting Your Content?

Cortex

Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

Data 52

Data Maturity Quiz: Are You a Data Dinosaur?

Talkwalker SM

For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. Do you have a Chief Data Officer? In short, when it comes to data, are you a dinosaur or dynamite?

Data 78

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. You’ve seen the data. Live video is nothing new.

B2B 185

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

Data 252

Executive Series: Social Data Is An Important Key

Mindjumpers

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. This post is about one of those: data. The Social Data Revolution.

Data 201

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” Humanize Useful Data

Data 275

2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S.,

Data 111

US Companies Can Still Harvest And Resell EU Citizen Data Under GDPR

Forbes Social Media

European Union citizens will find themselves just as harvested, mined, manipulated and monetized as the rest of the world as GDPR’s empty promises collide with the global reality of the modern world

How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. These all make your data relevant and concrete.

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3 Ways Enterprise Businesses Share Vital Data Faster

The Realtime Report

3 Ways Enterprise Businesses Share Vital Data Faster. Monetizing data is a front-and-center topic in today’s competitive business landscape. It makes sense that enterprises want to make the most of the data they’ve worked hard to amass over the years.

Data 99

Is Apple The Only Company People Can Trust With Their Data?

Forbes Social Media

Over the last two weeks, Google and Facebook have both admitted data breaches. Who can be trusted now

Apple 73

The Emotion found in Social Data

Buzz Marketing for Technology

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

Data 236

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

“Return on investment on social media activities has been challenging to most companies in 2009. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace.

Data 214

How Some Companies Are Changing The Idea Behind Static Data Storage & Retrieval

Forbes Social Media

what if data storage and the finding of specific files could be more dynamic, efficient and user friendly? And what if we could have our loved ones retrieve it on a specific date or after our passing

2020's trends in market research that companies should pay attention to

Audiense

Audiense participated with a stand in this edition, bringing new impressions, contacts and ideas for the company and for our customers.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

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Evaluating and Improving Your Company’s Reputation

Idaconcpts

A company’s ultimate success does not rest only on the value of its products and services; image and customer satisfaction play a large part in growing and maintaining profits. Ignoring your company’s reputation and the customer’s needs and desires is one way to ensure failure.

Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Three Steps to Monetizing Your Data through Customer Intelligence. How intelligent is your company about your customer? For a retail company, this might be a segmentation strategy based on customer transactions such as value, frequency, and recency of purchase.

Data 99

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

Display social media data with quintly and Brandwatch Vizia

Quintly

Especially in big companies, data visualization plays an increasingly important role. In order to ensure the best possible distribution of information within teams, data silos need to be broken up. Through this approach, employees in the office will see the data relevant to them.

Data 54

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. Don’t let your company be an idea killer.

Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

What if there was a way to build the ideal customer persona by using social data? From the output I got great data on the places I should post display ads and sponsor events. behavioral targeting Customer Innovation Marketing People Social Media Strategy Buyer persona Social Data

Data 252