The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Data that PR professionals should be assessing includes: Newsroom engagement.

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Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. This technology matches phone numbers to social-media-compiled data.

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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

You may or may not have heard about the California Consumer Privacy Act (“CCPA”) and the new bill AB 375, but it’s a topic companies should be aware of. The California Consumer Privacy Act protects personal data of California residents. Does the CCPA and AB375 affect my company?

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The Current State of Native Social Media Data Capabilities

Ignite Social Media

Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. We’ll also call out some pain points and things to keep in mind when you’re exporting data.

Data 109

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning.

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

Data 270

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

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Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up

The Realtime Report

Made Dizzy By COVID-19 Data? One problem for the average person: How to decipher the multitudes of data about COVID-19 and evaluate whether the country or any particular state is – or is not – flattening the curve. “It’s Artificial Intelligence Helps Clear Things Up.

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Zoom Stops Data Flowing Through China

Tweaklibrary

The continuous data breach list had a new entry in the recent days, Zoom video conferencing service. In order to bounce back stronger, the company claims to come up with a security feature that will exclude China from all the video call services. Control Your Zoom Data Routing.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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The Complete Guide to Data Enrichment

Oktopost

Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. To get better and deeper data, you can use data enrichment. What is Data Enrichment?

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Other than the data points, they all said essentially the same thing. Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case.

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LinkedIn Data Scraping Ruled Legal

Forbes Social Media

A court has ruled that it's legal to scrape publicly available data from LinkedIn, despite the company's claims that this violates user privacy

Data 108

Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. Performant Recovery is one of these companies. Is Performant Recovery a legit company?

US Government Looking to Use Cell Phone Location Data to Halt the Spread of COVID-19

Social Media Today

The US Government is reportedly in talks with several tech companies about using their user data to track the spread of COVID-19

Data 132

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 165

Simple Ways to Promote Online Data Safety

The Realtime Report

Simple Ways to Promote Online Data Safety. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns. Here are some simple ways to keep your data and information safe.

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Data Scientist Qualifications: How and Why You Should Become One

The Realtime Report

Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. Data scientist qualifications range from a keen understanding of technology to the ability to sort information.

Data 136

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies.

Google Sister Science Company Verily Launches Coronavirus Screening Website

Forbes Social Media

Verily, Google’s sister company, has launched a screening website who want to get test for coronavirus, but it’s limited to people in the Bay Area of California, the Verge reported. Big Data

Data Processing Tips for Coders and IT Professionals 

The Realtime Report

Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world. As such, here are some tips for building your data processing talents.

Concern Over 'Russian' FaceApp Ignores That American Companies Sell Our Data Abroad

Forbes Social Media

It seems this week’s privacy backlash against viral app FaceApp has much less to do with privacy than it does with FaceApp’s Russian provenance

INFORMATION TECHNOLOGY / DATA STORAGE

BeingOptimist

By and large, Information innovation (IT) is characterized as the utilization of computer systems and assortments of programming to oversee and sort out data. Information technology is utilized for putting away, preparing, ensuring, verifying, transmitting, getting, and recovering data.

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Data Maturity Quiz: Are You a Data Dinosaur?

Talkwalker SM

For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. Do you have a Chief Data Officer? In short, when it comes to data, are you a dinosaur or dynamite?

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Executive Series: Social Data Is An Important Key

Mindjumpers

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. This post is about one of those: data. The Social Data Revolution.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. You’ve seen the data. Live video is nothing new.

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Confused By Data Integration? Here Are 25 Key Terms That Will Enlighten You

Quintly

Data integration as a topic has become increasingly important. Companies of all sizes aim to use integrating data in their daily business to improve decision-making. Before getting started with integrating data, the terminology should be clear. Data silo?

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Data-Driven Millennials in the Social Sector

SocialFish

For the first time ever, data scientists are becoming the most desirable group of people on this earth. Evaluators and data nerds are finding ways to measure their program outcomes to show the world that what they are doing really makes a difference.

Data 218

2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S.,

Data 111

The Emotion found in Social Data

Buzz Marketing for Technology

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

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Is Apple The Only Company People Can Trust With Their Data?

Forbes Social Media

Over the last two weeks, Google and Facebook have both admitted data breaches. Who can be trusted now

Apple 78

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

“Return on investment on social media activities has been challenging to most companies in 2009. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace.

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Is Big Data Effecting Your Content?

Cortex

Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

Data 52

US Companies Can Still Harvest And Resell EU Citizen Data Under GDPR

Forbes Social Media

European Union citizens will find themselves just as harvested, mined, manipulated and monetized as the rest of the world as GDPR’s empty promises collide with the global reality of the modern world

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Featured Useful Data

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Meltwater Partners with Amazon to Launch AWS Data Exchange

Meltwater

Software as a service (SaaS) company Meltwater has just revealed its role as a launch partner for Amazon Web Services (AWS) Data Exchange, a cloud service launching today designed to… Read More >>>.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

Evaluating and Improving Your Company’s Reputation

Idaconcpts

A company’s ultimate success does not rest only on the value of its products and services; image and customer satisfaction play a large part in growing and maintaining profits. Ignoring your company’s reputation and the customer’s needs and desires is one way to ensure failure.