Remove Company Remove Conversation Remove Loyalty Remove Social Networking

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The average user of social and new media follows less than five brands. companies.

You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. We use social networks to socialize and search engines to find information, buy, etc.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers. On the other hand, 22% of companies choose to feature an inside look.

Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. Social media offers fantastic opportunities for you to begin connecting with customers. Article located on Buzzlogix Social Media Marketing Blog.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media.

4 Rules for Successful Interaction with your Social Media Audience

SocMed Sean

Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers! Building a following for your social media can be quite challenging. Have a comment, experience, or tips on building a social media strategy the encourages engagement?

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction.

Types 285

3 Ways To Great Social Content

Mindjumpers

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. That has always been the purpose of advertisement and the same goes for your social content.

Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

The discussion and conversation is all about context, and context shifts constantly and throughout multiple dimensions. It was also very small, and the quality of conversation was very mundane – such is the making of genius! Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited!

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Holy Social!

What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. On average, across all social channels, each share is worth an average of $1.78 chompon_social_action_value. // ]]> JustGiving Not For Profit.

Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Social Networking: Like Falling In Love. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

Businesses are increasingly leveraging the power of social media to build their brands. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. When you deluge social media users with content, you run the risk of annoying them. The primary goal of social networks is to connect and communicate.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Here’s a recap of a few of the key sessions and conversations from the summit. Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world. Lee presented a session on search and social media.

Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

How to Get the Biggest Bang for Your Time Online: A Look at.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get the Biggest Bang for Your Time Online: A Look at Efficient Ways to Effectively Social Network When You Have Limited Time I recently posed the following question to the members of the LinkedIn Group, Social Networking & Social Media Marketing for Franchisees , “If you are not currently implementing a social media marketing program for your business, why not?

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.

Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? “The conversation” and “engagement” are just means to that end.” The conversation could go something like this: A: We need to be in social media.

Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. Export facilities to other social media sites.

Sites 86

The Characteristics of A Community Manager

Mindjumpers

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. Social Media Marketers: Time to Get Personal.

You’re Not Too Busy for Social Media Marketing

SocialFish

Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. So why would you want to add any other social media channels? Why wouldn’t you add more social media? It’s not enough just to create a few social media profiles and post every so often.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Guest post by Jill Phillips.

Reflections on the changing digital agency environment

Dave Fleet

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks.

Mobile 218

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. People on social media are not there to seek out businesses.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Targeting Your Social Tribes in Social Media

Mindjumpers

In our increasingly social minds, we’re starting to put more and more focus on the fact that our audience is not just consumers. Therefore, this means that being a brand or company, it is crucial that you get to know who these people or individuals actually are. Tweet.

Did You Miss? 22 MUST READS of 2013

SocialFish

Conversely, great campaigns results in long-term behavioral changes so people not only toss plastic bottles into recycling bins, but also actively seek them out by extending their threshold for convenience. But not all social networks scale that easily.”

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit? According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . Monthly conversation theme. Weekly conversation theme. Social Post.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. How to have a never ending flow of content ideas for social media, blog posts, video and more!

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Brand loyalty.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate.

2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.